advertisement

Optimzing Your Linked In Profile & Company Page to Attract Clients & Grow Your Visibility

50 %
50 %
advertisement
Information about Optimzing Your Linked In Profile & Company Page to Attract Clients &...
Marketing

Published on February 25, 2014

Author: smithelliottkearnsandco

Source: slideshare.net

Description

Strategies for increasing your personal visibility on LinkedIn for attracting clients or a job search. Strategies for increasing the visibility of your firm's products and services through a LinkedIn company page.
advertisement

SEK&Co LinkedIn Training Information and training provided by Smith Elliott Kearns & Company, LLC is intended for reference only. As the information is designed solely to provide guidance to the participants, it is not intended to be a substitute for someone seeking personalized professional advice based on specific factual situations. Although Smith Elliott Kearns & Company, LLC has made every reasonable effort to ensure that the information provided is accurate, Smith Elliott Kearns & Company, LLC and its Members, managers and staff make no warranties, expressed or implied, on the information provided. The participant accepts the information as is and assumes all responsibility for the use of such information

Promoting You

Promoting You??

Promoting You!!

Useful LinkedIn Statistics • Over 259 M users on LinkedIn worldwide • Over 2.875 M “C” level executives • Over 9.9 M business owners • Over 5.3 M VP level executives • > 30M students & recent college grads • 70% of people follow links posted by friends & family

Expanding Your Reach • Connect with people you know • Re-connect with old friends, classmates, former co-workers • Make interactions personal

Add a Profile Photo • • • • • Don’t have a profile photo, add one Don’t like the one you have, update it Make sure it’s professional You are leaving digital footprints Rules of thumb for posts…

Complete Your Profile • Your profile shows a percentage of completion – Make sure it’s 100% • This could take a while • 60 minute split over several sessions should do it • Think of this as your billboard on the web • Certifications & accomplishments

Connect with Friends & Family • Who has a greater interest in your success? • Their networks could yield valuable connections or referrals

Connect with College Classmates • They could help you connect with client or prospects • You don’t know who they’ve connected with since your college days

Connect with Affinity Groups      MACPA PICPA QuickBooks® Certified ProAdvisors® You’ll get useful posts You can also make useful posts

Connect with Your Co-workers • Synergies • Leveraging personal networks • Multiplication: 200 * 150 = 30,000 – Intra-company N/W >= 30K people – Who do you know… – Prospects for Joel, Kristi, Steve L?

Connect with Your Clients (& Prospects) • • • • Great way of keeping them informed Regular updates keep them engaged Communicate tips, tricks & FAQs Posts for your blog, other content

Follow Your Company Page • • • • • • It expands your page’s reach Commit to regular posts Get your clients to follow our page Get your network to follow you page More followers = > visibility for page Don’t have a Co page?

Follow Your Clients’ Pages • Learn more about them • Research them before you engage • Profile your prospects

Ask for Recommendations • Seek recommendations from clients • Value of advertising is being eroded by recommendations • Formal recommendations versus endorsements

Promoting Your Business

Why LinkedIn can be great to promote your business • All your connections have an opportunity to follow your business. Do they? • If they follow the link to your company, will they find something compelling? • They’ll form an opinion. Will it be positive? • Is there a reason you wouldn’t want to take advantage of this opportunity?

Why LinkedIn can be great to promote your business • Company Pages provide a forum for showcasing your firm’s products & services • This is a great vehicle where prospects can learn about your products and services • More importantly – they can also learn what your CUSTOMERS say about your products & services • LinkedIn jobs appear in search results & on Twitter • LinkedIn is its own search engine for finding jobs and companies

Why LinkedIn can be great to promote your business • It’s free – why not HELP your prospects, leads and potential employees find you? • LinkedIn updates on your company page reach all followers – whether informational or promotional • Updates can also involve calls to action • Services/Products and include calls to action • Services/Products can include client recommendations & video testimonials

Targeting New Business

Target & Wish List Accounts • • • • Learn more about them Follow the page Gain insight on firm management Connect with folks to whom they’re connected

Use LinkedIn for Research • • • • Competitors Prospects Industry segments, niches Who your clients are connected to – Referral opportunities

Use LinkedIn for Research

Use LinkedIn for Research

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

How to Optimize Your Business Linkedin Page in 8 Easy ...

When you create or edit your company page on LinkedIn make sure that ... images to each of your company profile pages? ... your optimization?
Read more

Make the Most of Who’s Viewing Your LinkedIn Profile ...

Who’s Viewed Your Profile is one of the ... network can use Who’s Viewed Your Profile to attract the attention of ... Company Page; LinkedIn ...
Read more

LinkedIn Optimization: 5 Tips For Improving Your LinkedIn ...

If your company hasn’t ... Your LinkedIn profile image ... While it may be tempting to add extra filler words it can actually hurt your optimization ...
Read more

Company Pages - Expand Your Business Social Media Presence ...

LinkedIn Company Pages open your business to the world's professionals. ... Attract followers. ... See how to grow your follower network.
Read more

Win new clients by optimizing your LinkedIn profile ...

Win new clients by optimizing your ... LinkedIn profile, the company felt ... profile showed up when the prospective client ...
Read more

LinkedIn Training: 21 Steps To The Perfect LinkedIn Profile

... to fully optimizing your LinkedIn profile. ... Of LinkedIn To Attract A Flood Of Your Ideal Clients In ... To The Perfect LinkedIn Profile ...
Read more

9 Tips to Boost Your Visibility on LinkedIn | Chris Raulf ...

9 Tips to Boost Your Visibility on ... Creating a business profile and optimizing your personal profile will help you ... with LinkedIn to help grow your ...
Read more

HOW TO: Optimize Your LinkedIn Profile - Mashable

HOW TO: Optimize Your LinkedIn Profile. 4.3k. ... Tweets is a great Twitter client for ... These apps give visitors to your profile a better ...
Read more