Published on March 6, 2014
Driving Revenue With Email
Product Launch Success with Proven Email Tactics Nathan Matuska Sr. Marketing Consultant, Evantage Consulting December, 2013
How would you like to triple your email revenue?
When I ran an email marketing team, we DID! Year 1 Year 2 Year 3 Digital River’s marketForce team tripled email revenue in 3 years.
How did we do it? Some tactics included: Focusing on product launches Investing in the email program Targeting our audience Optimizing sends by industry (time of day, day of week)
Why is the product launch important? Product launch campaigns tend to generate 50% or more revenue than standard campaigns! Email sales can generate over 40% of ALL online sales
Let’s look at some of the data we used…
Many companies are investing more money into their email programs •39% of companies in the retail/ecommerce space are increasing email budget. •38% in computer hardware/software space. Source: Marketing Sherpa, Email Benchmark Guide 2010
In fact, email and social marketing are experiencing the most growth Source: Marketing Sherpa, Email Benchmark Guide 2010
Know your target demographic Online Activity Use Email Use Search Engines Research Products Rate a Product 18-32 33-44 45-54 55-63 64-72 All Online Adults 73+ 94% 93% 90% 91% 79% 79% 91% 90% 93% 90% 89% 85% 70% 89% 84% 84% 82% 79% 73% 60% 81% 37% 35% 29% 30% 25% 16% 32% •78% of people share something through the internet by emailing a link. •22% use social media as the primary way of sharing. Source: Marketing Sherpa, Email Benchmark Guide 2010
In a typical year, we sent 750 million marketing emails We had a lot of data to analyze!
What is the best day of week to send an email? (1 of 2) Weekend purchase activity has increased in the Software segment. Sunday is by far the best time for B-to-C in the Internet Security segment.
What is the best day of week to send an email? (2 of 2) Gaming continues to sell most on the weekends. Mid-week seems to be the best time for Consumer Electronics.
What is the best time of day? (1 of 2) Software Best times seem to be the core business day PST. Internet Security Strong spike in the early morning due to European sales.
What is the best time of day? (2 of 2) Gaming Stronger sales late night and early morning than other verticles. Consumer Electronics Best times seem to be the core business day PST.
Follow Nathan Matuska: Twitter: @analytics_nerd Blog: analyticsnerd.net Email: firstname.lastname@example.org
Driving Revenue With Email Product Launch Success with Proven Email Tactics Nathan Matuska Sr. Marketing Consultant, Evantage Consulting December, 2013
Optimize Your Product Launch in a Multi-Stakeholder Environment: ... Our web-based Allume ™ launch planning solution through a live ... or email register
Learn how to promote your new product with these six email ... you need to get your product launch off to a ... Optimizing Your Content ...
Optimizing Product Launch: ... in an environment where offerings are continually updated through agile ... please contact your account executive or ...
Product Management Technologies; Sales Technologies; AUDIENCES WE SERVE. Sales; Marketing; Product; HOW WE HELP. Advisory; Consulting; Learning; Our People ...
New Product Launch. Make a huge splash for your product/service/program ... Creating and optimizing your website to make sure your ... Prodigy Launch, ...
Optimizing your email for mobile provides you with in ... that is the majority of your email will be viewed…through a mobile ... launch SMS campaigns ...
6 Steps for Optimizing Your Email Marketing Cadence. ... I bet the read is worth your time.) Email Marketing: ... As we went through our data, ...
A look at how to get the most visibility and the highest ratings possible for your app or game. Optimizing ... through email or your ... optimize your ...