Optimizing Targeting of Display Ads by Augustine Fou

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Information about Optimizing Targeting of Display Ads by Augustine Fou
Marketing

Published on March 3, 2014

Author: augustinefou

Source: slideshare.net

Description

After the most egregious forms of ad fraud and waste are eliminated, advertisers can move on to improving targeting and other forms of optimization -- to increase the ROI of their display ads.

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