Optimizing Mobile Sites

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Information about Optimizing Mobile Sites
Technology

Published on December 9, 2008

Author: vishnu

Source: slideshare.net

Description

@Barcamp Kerala 3

About m.mobshare.in too

Optimizing a Mobile Site (or m.mobshare.in & why it rocks!) Vish n u G op a l

I spoke at Barcamp Kerala 2...

and this is what Mobshare looked like then...

www.mobshare.in Clean & Simple

www.mobshare.in This is how it looks like right now!

Not much of a change!

New broadcast/subscribe flow

Multimedia Messaging ⚇ (MMS) ⚇

Mobshare Broadcast ⚇ ⚇⚇⚇⚇ ⚇⚇⚇⚇ ⚇⚇⚇⚇

Channels! (now rolled back)

Operator Integration Vodafone, MTNL, Airtel

m.mobshare.in

Mobshare mobile site

m. mobshare. in Photos, Videos, Easy Join, Login

Rationale behind a mobile site

How we made ours

Optimization tricks

Why? 33% mobile penetration in India by 2011

400 million people, 25-50 million with Internet on the mobile.

Over 50% of them would only use Internet on the mobile.

We made our site using stuff we were familiar with. PHP, Symfony,

and in 2 weeks.

Optimization: Images

Animated, mobshare.in Interative, Large banner 100KB

m.mobshare.in Text, Static, banner <1 KB Tiny

Bandwidth is expensive 10paisa/10KB

Optimization: CSS

CSS size of mobshare.in > 85KB

CSS size of m.mobshare < 3KB, all inline

Optimization: Requests

As fewer domain names as possible

Mobshare.in 8-12 domains, *.cdn.mobshare.in

m.mobshare.in 1 domain, 1 direct IP

Direct IP? DNS resolution on a mobile is really expensive

http://67.207.130.241/ index.php?asset

Our Open Source tool: nginx-asset-hot-cache: http://github.com/mobme/ngnix-asset-hot-cache/

Keep content focused.

Optimize for specific mobiles. N series, Generic Nokia, iPhone, Reliance/Tata Indicom CDMA

MobME Team of 25 (12 technical) Looking to hire brilliant engineers.

Finis Questions? m.mobshare.in www.mobme.in

Finis Questions? m.mobshare.in www.mobme.in

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