Optimizing Mobile Sites

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Information about Optimizing Mobile Sites

Published on December 9, 2008

Author: vishnu



@Barcamp Kerala 3

About too

Optimizing a Mobile Site (or & why it rocks!) Vish n u G op a l

I spoke at Barcamp Kerala 2...

and this is what Mobshare looked like then... Clean & Simple This is how it looks like right now!

Not much of a change!

New broadcast/subscribe flow

Multimedia Messaging ⚇ (MMS) ⚇

Mobshare Broadcast ⚇ ⚇⚇⚇⚇ ⚇⚇⚇⚇ ⚇⚇⚇⚇

Channels! (now rolled back)

Operator Integration Vodafone, MTNL, Airtel

Mobshare mobile site

m. mobshare. in Photos, Videos, Easy Join, Login

Rationale behind a mobile site

How we made ours

Optimization tricks

Why? 33% mobile penetration in India by 2011

400 million people, 25-50 million with Internet on the mobile.

Over 50% of them would only use Internet on the mobile.

We made our site using stuff we were familiar with. PHP, Symfony,

and in 2 weeks.

Optimization: Images

Animated, Interative, Large banner 100KB Text, Static, banner <1 KB Tiny

Bandwidth is expensive 10paisa/10KB

Optimization: CSS

CSS size of > 85KB

CSS size of m.mobshare < 3KB, all inline

Optimization: Requests

As fewer domain names as possible 8-12 domains, * 1 domain, 1 direct IP

Direct IP? DNS resolution on a mobile is really expensive index.php?asset

Our Open Source tool: nginx-asset-hot-cache:

Keep content focused.

Optimize for specific mobiles. N series, Generic Nokia, iPhone, Reliance/Tata Indicom CDMA

MobME Team of 25 (12 technical) Looking to hire brilliant engineers.

Finis Questions?

Finis Questions?

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