Optimize for non profit philantrofest 2014

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Information about Optimize for non profit philantrofest 2014

Published on March 4, 2014

Author: WebCongress

Source: slideshare.net

Description

Conference by Ouali Benmeziane (@ouali) at Philantrofest Digital Media for Non Profit.

Ouali Benmeziane Where is ouali? founder of webcongress.com ouali.com | @ouali | fb.com/oualicom ü May give this speech with some mixed accent ü Will send you (if you ask) this presentation & more documentation OUAL I

DEAD 70% HAVEN’T UPDATED THEIR WEBSITE IN 2 YEARS 2

Your website is good for the trash. 3

SEATING WAITING FOR USERS & DONATION TO COME TO YOU ?

Quizz

over

The world is [really] changing What the F* are you doing?

What is included (& Free) in the speech: 1. 10 page SEO Guide 2. List of awesome and almost free tools 3. 4. This presentation in PDF My birthday reminder

DO YOU WANT IT ?

> Tech magazine, in spanish > Organize our event in your city > Teach technology to kids > Top startups, agencies, entrepreneurs, websites & apps

#learn #digital

boutique http://prvk.la/

incubation http://h-q.co/

Care the details

Small details matters Let’s eat, grandma. Let’s eat grandma. 15

eh? when things are not working…

Trustness.

Put a search engine inside your website Google.com/cse 18

kujaribu kitu kipya

Know your users

users | are unfaithful

Customer purchase process. Google

User Generated Content will scale your website 1000%

target.

….+…. = 4

Geo | where are your users ?

new & free google keyword planner • It basically tells you what people are searching on google every month! • “non profit jobs” 27 000 search monthly This keyword can bring you exactly 157 clicks spending $10/day in Google Adwords

Find similar relevant traffic Attract similar users

Convert Fans into Users • Connect Mailchimp with Facebook Page and get new subsribers to your newsletter!

| attract relevant users Sheerseo.com Find online content, blogs, twitters, magazine related to your industry (partners)

One page for each story.

Target .

One custom landing page for every traffic source. #tools: true social media + unbounce

50% of content is <embeded> favorited or shared

Call to actions.

Forms • #tools: wufoo

Size Matters

Mouse over effects

Unconventional is good

Give directions.

Cerveza? Limit choice.

UI design, rocks.

Optimize

In Internet, its easier to be seen than anonymous.

Let people see your number #tool: google call to metrics

Upselling, crosselling

Easy checkout process

Apply the 80/20 Strategy …

Social Links = SEO impact

In Internet, you don’t test, you don’t pass.

Indexability.

Seguimiento ! Think your website for chimps

Google BOT Loves; Link Sitemaps text pictures tweets Comments videos

Your digital Marketing Report woorank.com

Number 1 advice in 2014: diversification

There is LOT you can do!

Make buzz.

3 day cycle

Ouali’s Top #CRO Tools: Feedback: Recording: Testing: User exp:

<monitoring>

Maybe the best strategy is being active outside of your website and networks. @Ouali, with <3

66

Question? first say “Hi Ouali”, then ask 68

#thanks # try something new. @ouali @webcongress

#cro presentations

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