Published on March 4, 2014
Ouali Benmeziane Where is ouali? founder of webcongress.com ouali.com | @ouali | fb.com/oualicom ü May give this speech with some mixed accent ü Will send you (if you ask) this presentation & more documentation OUAL I
DEAD 70% HAVEN’T UPDATED THEIR WEBSITE IN 2 YEARS 2
Your website is good for the trash. 3
SEATING WAITING FOR USERS & DONATION TO COME TO YOU ?
The world is [really] changing What the F* are you doing?
What is included (& Free) in the speech: 1. 10 page SEO Guide 2. List of awesome and almost free tools 3. 4. This presentation in PDF My birthday reminder
DO YOU WANT IT ?
> Tech magazine, in spanish > Organize our event in your city > Teach technology to kids > Top startups, agencies, entrepreneurs, websites & apps
Care the details
Small details matters Let’s eat, grandma. Let’s eat grandma. 15
eh? when things are not working…
Put a search engine inside your website Google.com/cse 18
kujaribu kitu kipya
Know your users
users | are unfaithful
Customer purchase process. Google
User Generated Content will scale your website 1000%
….+…. = 4
Geo | where are your users ?
new & free google keyword planner • It basically tells you what people are searching on google every month! • “non profit jobs” 27 000 search monthly This keyword can bring you exactly 157 clicks spending $10/day in Google Adwords
Find similar relevant traffic Attract similar users
Convert Fans into Users • Connect Mailchimp with Facebook Page and get new subsribers to your newsletter!
| attract relevant users Sheerseo.com Find online content, blogs, twitters, magazine related to your industry (partners)
One page for each story.
One custom landing page for every traffic source. #tools: true social media + unbounce
50% of content is <embeded> favorited or shared
Call to actions.
Forms • #tools: wufoo
Mouse over effects
Unconventional is good
Cerveza? Limit choice.
UI design, rocks.
In Internet, its easier to be seen than anonymous.
Let people see your number #tool: google call to metrics
Easy checkout process
Apply the 80/20 Strategy …
Social Links = SEO impact
In Internet, you don’t test, you don’t pass.
Seguimiento ! Think your website for chimps
Google BOT Loves; Link Sitemaps text pictures tweets Comments videos
Your digital Marketing Report woorank.com
Number 1 advice in 2014: diversification
There is LOT you can do!
3 day cycle
Ouali’s Top #CRO Tools: Feedback: Recording: Testing: User exp:
Maybe the best strategy is being active outside of your website and networks. @Ouali, with <3
Question? first say “Hi Ouali”, then ask 68
#thanks # try something new. @ouali @webcongress
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