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Optimization by Sankar Jayadevar

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Information about Optimization by Sankar Jayadevar
Marketing

Published on March 13, 2014

Author: nitinbhosle77

Source: slideshare.net

Description

Optimization is the process of viewing and analyzing metrics, such as click thru rate CTR or conversion rate and making changes to the campaign to improve the results.
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Optimization Friday, July 26, 2013 1

1. Definition 2. Need for Optimization 3. Different Strategies Friday, July 26, 2013 2 Objective

1. Optimization Optimization is the process of viewing and analyzing metrics, such as click- through rate (CTR) or conversion rate, and making changes to the campaign in order to improve the results. Friday, July 26, 2013 3

Friday, July 26, 2013 4 2. Need for Optimization To make sure that return on investment is achieved

Strategies for Advertisers  Manage Reach and Frequency  Manage Reach and Frequency Through Strategic Media Placements  Manage Reach and Frequency Through Temporal Targeting  Avoid Spill by Targeting Geographically  Target Audiences With Appropriate Creative Treatments  Use Large Ad Formats  Track “View-Throughs” Friday, July 26, 2013 5

Strategies for Publisher  Target to the correct page  Know your Inventory  Add additional placements  Running added value campaigns Friday, July 26, 2013 6

Friday, July 26, 2013 7 ?

Friday, July 26, 2013 8 Thank you!

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