Optimization by Mudassar Ahmad

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Information about Optimization by Mudassar Ahmad
Marketing

Published on March 13, 2014

Author: nitinbhosle77

Source: slideshare.net

Description

Campaign Optimization is the process of improving the performance Advertisement on search engines by improving its Click Through Rate (CTR) performance both in terms of volume and quality of response, that is “more buyers, less browsers”.

Optimization of Ads and Methods for doing it in Zedo Interface

Definition Of Optimization  Ad Optimization It is a fact that some ads perform better than other ads. It means that some ads generate more revenue, more clicks, more conversions, a higher click-through ratio, or a higher conversion ratio. With this feature, you can choose to display the better performing ads more often. This increases the ROI for better ads and raise a flag on poor ads that should be revised/improved.  Revenue Ads that generate more revenue than other ads in the same period will be served more often. This optimizer requires ad rates be set at non-zero.  Click Ads with more clicks than other ads in the same period will be served more often.  CTR Ads with a higher CTR than other ads in the same period will be served more often.

How To Do Optimization on Zedo Interface?

Lets see the 3 factors associated while doing Optimization.  Report :  Delivery Type:  Rank Ad:

Report Type

Delivery Type

Rank Ads

Conclusion  Ad optimization gives the better performance for the more served ads on the site.  Optimization is the way of increasing the counts of impressions on less serving ad.

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