Optimising the magento checkout presentation

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Information about Optimising the magento checkout presentation
Technology

Published on March 12, 2014

Author: mslocock

Source: slideshare.net

Description

My slides from a talk I gave in July 2013 on optimising the Magento Checkout

Optimising the Magento Checkout

Why do some Checkouts Convert Better

Why Optimise Magento Checkout

9063 Source: Tom Robertshaw Feb 2013 Ecommerce Survey

£1,000,000

4% Source: IMRG 2012 Ecommerce Report

5%

£250,000

£2,265,750,000

2000

77.79% 76.45% 68.88%

2012

97.96% 11.60% 25% 39.21% 35.52% 29.68% 23.42% 27.40% 45.49% 23.98%

97.96% 11.60% 25% 39.21% 35.52% 29.68% 23.42% 27.40% 45.49% 23.98%

35.61% 11.60% 25% 39.21% 35.52% 29.68% 23.42% 27.40% 45.49% 23.98%

Magento Ave: 29.69% Ave: 74.37%

Magento: 45.49% Before: 76.45%

Key Recommendations

Less (Steps) is not more

35.61% 11.60% 25% 39.21% 35.52% 29.68% 23.42% 27.40% 45.49% 23.98%

Average for OSC: 30.07%

Simple Steps

Source: Nicholas Ward / checkoutoptimisation.com

77.79% 76.45% 68.88%

Delivery Costs Upfront Source: 20 Tips to Reduce Shopping Cart Abandonment by Bryan & Jeffery Eisenburg

Isolate the Checkout Source: Econsultancy's 2010 Checkout Optimisation Report

Login Step

+71%

Allow Guest Checkouts

Source: Econsultancy's Toluna Survey

Reduce Input Fields

Source: Nicholas Ward / checkoutoptimisation.com

Single Name Field Source: Baymard Ecommerce Checkout Usability & Econsultancy's 2010 Checkout Optimisation Report

Address Lookup

Offsite Payments

Mobile

46%

Isolates the Checkout

Reduced Steps

Reduced Input Fields

29

26

22

Default Shipping & Payment Methods

Static Block for Messaging

Remembers Data

SagePay

Mobile Friendly

Roadmap

● Improve Email / Login ● Auto account recognition ● Improve address lookup ● Improve Visual Feedback (Errors & Success) ● Support for eWay ● Social Sharing ● Input Field Tips ● Event Tracking in Google Analytics on Form Fields ● Accept orders with problems on payment

Results

+29%

Thank You! www.gpmd.co.uk/checkout

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