Opteron_Value_Proposition

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Published on January 9, 2009

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AMD Opteron™ Customer Value Proposition : AMD Opteron™ Customer Value Proposition Winter 2005 Tom Toles 512-327-5389 thomas.toles@amd.com AMD64 Customer Value Proposition #1Flexibility & Investment Protection : 2 AMD64 Customer Value Proposition #1Flexibility & Investment Protection Provides investment protection for users who have invested in 32-bit application software Current 32-bit applications will work on today’s 32-bit operating systems as well as tomorrow’s 64-bit operating systems Windows Linux Solaris Enables a gradual application transition to 64-bits as required by end-user individual needs. Doesn’t require special hardware or investment in a proprietary infrastructure 32-bit Operating System 64-bit Operating System 32-bit Applications 32-bit Applications 64-bit Applications AMD64 Customer Value Proposition #2 Balanced Architecture – IO, MEMORY, CPU : 3 AMD64 Customer Value Proposition #2 Balanced Architecture – IO, MEMORY, CPU Opteron Benefits: Dedicated memory for each CPU High speed I/O with HyperTransport (6.4GB/s per link) Scalability to 64-bit computing AMD64 Customer Value Proposition #3 Better Performance & Scalability on existing code : 4 AMD64 Customer Value Proposition #3 Better Performance & Scalability on existing code AMD Opteron™ processor estimates Intel Xeon processor* *Source http://www.spec.org/osg/cpu2000/results/cpu2000.html SPECint 2000 400 500 600 700 800 900 1000 1100 1200 1300 1000 1200 1400 1600 1800 2000 2200 2400 2600 2800 3000 Operating Frequency [MHz] SPECint 2000 *Based on 2GHz lab hardware Using 32 bit binaries Constant performance Intel Frequency AMD Frequency Web Performance : 5 Web Performance © 2004 Advanced Micro Devices Inc.. AMD, the AMD Arrow Logo, AMD Opteron and any combinations thereof are trademarks of Advanced Micro Devices Inc. SPEC and the benchmark name SPECjAppServer are registered trademarks of the Standard Performance Evaluation Corp. Competitive numbers shown reflect results published on www.spec.org as of September 15, 2004. For the latest SPECjAppServer benchmark results visit http://www.spec.org/results/jAppServer2002.html. SPECjAppServer®2002 (Dual-Node) SPECjAppServer2002 (Multi-Node) AMD64 Customer Value Proposition #4 Competition – Drives Customer Centric Value : 6 AMD64 Customer Value Proposition #4 Competition – Drives Customer Centric Value Allows premium pricing Supply shortages Proprietary architecture Less innovation Increases value for CPU supplier Single Source (i.e.monopoly) CPU Environment Competitive CPU Environment (AMD and Intel) Drives lowest cost Strengthens supply chain Open industry standards Faster pace of innovation Increases value for customers AMD64 Customer Value Proposition #5 Simplification of the Data Center : 7 AMD64 Customer Value Proposition #5 Simplification of the Data Center Small Enterprise Above $25K Basic $6 -10K AMD Positioning System Price Bands Value/Ultra Value $0 - 3K Entry $3 - 6K Scalable $10 - 25K Xeon MP Xeon (DP) Intel Positioning Pentium® 4 1-Way 2-Way 4/8-Way 4/8-Way 2-Way 1-Way Itanium IA64 2 to 8-Way AMD Opteron 800 Series AMD Opteron 200 Series AMD Opteron™ 100 Series Xeon-64? (Nocona) AMD64 Customer Value Proposition #6 Lowering Power and Heat Requirements : 8 AMD64 Customer Value Proposition #6 Lowering Power and Heat Requirements 2P Xeon 220V input, 2 CPU, 4GB RAM, 2 HD, 1PCI card Measurements of System Level Power 2P Opteron 220V input, 2 CPU, 4GB RAM, 2 HD, 1PCI card 309W, 1052 BTU/hr 389W, 1326 BTU/hr Opteron system uses 21% less power! AMD64 Customer Value Proposition #7Smooth migration to Dual-Core technology : 9 AMD64 Customer Value Proposition #7Smooth migration to Dual-Core technology One die with 2 CPU cores, each core has its own 1MB L2 cache AMD Opteron was designed from the start to add a second core Port exists already on crossbar/SRI The 2 CPU cores share same memory and HyperTransport resources found in single core AMD Opteron (i.e. same 940 pin socket) Integrated memory controller & HyperTransport links route out same as today’s implementation Application-dependent resource contention…maybe 10% hit on average Helpful Links : 10 Helpful Links AMD64 Software Ecosystem Charts www.amd.com/amd64ecosystem Solaris 10 for Opteron (Software Express download) http://www.sun.com/software/solaris/solaris-express/get.jsp Windows Server 2003 for 64-Bit Extended Systems (beta download) http://www.microsoft.com/windowsserver2003/64bit/extended/default.mspx    Windows XP 64-Bit Edition for 64-Bit Extended Systems Customer Preview Program http://www.microsoft.com/windowsxp/64bit/downloads/upgrade.asp  Benchmark Scores of AMD Opteron http://www.amd.com/us-en/Processors/ProductInformation/0,,30_118_8796_8800,00.html InfoWorld Special Report on Opteron http://www.infoworld.com/reports/SRopteron.html    Why AMD Is Suddenly In the Chips http://www.fortune.com/fortune/fastforward/0,15704,587634,00.html Sun V20z Opteron Server and Oracle Application Server 10g Take Top Spot in Price/Performance http://www.linuxelectrons.com/article.php/20040424111854711

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