Opt in boxes - should you use one?

50 %
50 %
Information about Opt in boxes - should you use one?
Marketing

Published on March 10, 2014

Author: KayFranklin

Source: slideshare.net

Description

Opt in boxes - should you use one and where.

Opt in boxes should you use one?

I am going to discuss the importance of having an opt in box where ever you market online. Whether you are writing content, creating videos, writing blog posts, you should always provide a way for people to opt in.

An opt in box is a place where someone can give you their name and email address and opt in to your email campaign. You can create your opt in box from your auto responder account by copying the code that they give you and placing that code on your web page.

Now obviously people are not going to opt in unless you have given them a good reason why it would benefit them and therefore you should ideally provide some kind of incentive such as a free e- book or free training program that visitors to your site or content would find helpful.

The most obvious place to put an opt in box would be on your website however, there are other distractions on your website and therefore marketers have been using squeeze pages instead.

A squeeze page is basically a web page that has just one purpose and that is for people to opt in and sign up to your email campaign. There are no other distractions on that page and therefore there is only one action that someone could take and the opt in rate tends to be much higher.

The reason why building an email list is so important is because it enables you to build a trusting relationship with your subscribers in a way that you have control over. You are able to communicate with them again and again by just sending an email.

This becomes extremely important because you need to develop trust in order for people to purchase anything from you.

You should certainly have an opt in box on your website and you should also create a squeeze page with an opt in box so that you can link to that page wherever you create content online. Just add the link to your squeeze page underneath your content.

If you create a video and put it on YouTube then put a link to your squeeze page underneath your video. If you write an article and submit it to a website then add some kind of resource box which has a link to your squeeze page. If you create a podcast then again add a link to your squeeze page underneath.

If you found this helpful then you might like to visit my website: KayFranklin.com (Free download available)

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Internet Marketing - Should you use opt in boxes? - YouTube

In this video I share when to use opt in boxes for... Skip ... Should you use opt in boxes? ... Forum Marketing Is One Of The Best Internet ...
Read more

Replace all opt-out boxes with opt-in boxes | Stop Junk Mail

Replace all opt-out boxes with ... for marketing purposes they should leave you ... and use one consistent method. Use opt-in boxes wherever ...
Read more

Opt-In Boxes: Scientific Proof You Need 2 Buttons

You use opt-in boxes and pop-ups to grow your list. ... We tested opt-in boxes at the end of posts and tailored them for different ... you should try BX.
Read more

Why should one opt for thule roof boxes by Roof Rack - issuu

Title: Why should one opt for thule roof boxes, Author: Roof Rack, Name: why_should_one_opt_for_thule_roof_b, Length: 1 pages, Published: ...
Read more

What WordPress plugin can I use to create opt-in boxes ...

It has over 10 different type of opt in boxes you can use, ... What technology/platform should I use? ... What WordPress plugin can I use to automatically ...
Read more

Preventing Litter Box Problems : The Humane Society of the ...

You may forget to clean the litter box as frequently as you should, ... boxes and the type of litter you use. ... to opt out. We'll text you ...
Read more

8 Parts Of A Successful Website Opt-In Box - Bourn Creative

... you must know the 8 key parts of a successful website opt ... If you already have a website opt-in box, use ... If that sounds like you, we should ...
Read more

Why You Should Be Using Popups on Your Online Store

... sites use them? If you don't know, popups are those little annoying boxes that pop up or out at you while ... You Should Be Using Popups on Your Online ...
Read more

Why should you opt for us - GeoDynamics

We would like to provide a few reasons for why you should opt for us! Sales: ... GeoDynamics is the best choice! ... if one is to make the right choice.
Read more