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Opportunity Recognition: Ron Beraha

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Information about Opportunity Recognition: Ron Beraha

Published on November 9, 2008

Author: lpnoonan

Source: slideshare.net

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Opportunity Recognition Models & Tools Ron Beraha

Objectives Understand what is an opportunity Basic exposure to useful tools References Competitive Strategy, Michael Porter, HBS Strategic Management, Pearce/Robinson Build to Last, Jim Collins, Jerry Porras The Innovator’s Solution, Clayton Christensen, HBS professor

Understand what is an opportunity

Basic exposure to useful tools

References

Competitive Strategy, Michael Porter, HBS

Strategic Management, Pearce/Robinson

Build to Last, Jim Collins, Jerry Porras

The Innovator’s Solution, Clayton Christensen, HBS professor

Outline What is an opportunity? The 6Ws Tools SWOT Value chain Analysis How could you miss an opportunity? Opportunity is NOWHERE How would YOU read the following:

What is an opportunity?

The 6Ws

Tools

SWOT

Value chain Analysis

How could you miss an opportunity?

Opportunity is NOWHERE

How would YOU read the following:

What is an Opportunity Customer & Market opportunities A problem as an opportunity Un-served consumer needs Products or services to improve people’s lives Annoying problems people have. Imagine new products and services that could be solutions… Ask yourself… What would I like to buy that I can never find? What product or service would improve my life? What product or service would help me?

Customer & Market opportunities

A problem as an opportunity

Un-served consumer needs

Products or services to improve people’s lives

Annoying problems people have.

Imagine new products and services that could be solutions…

Ask yourself…

What would I like to buy that I can never find?

What product or service would improve my life?

What product or service would help me?

How is an Opportunity Created? Behavior changes Mobility Technology advances Internet Regulations Post 9/11 AND - Beating the competition on price, features, quality

Behavior changes

Mobility

Technology advances

Internet

Regulations

Post 9/11

AND - Beating the competition on price, features, quality

Examples Polaroid Records Movies Telephone line More… Future??? Digital Camera CDs DVDs Cable Suggestions Live long enough

Polaroid

Records

Movies

Telephone line

More…

Future???

Digital Camera

CDs

DVDs

Cable

Suggestions

Live long enough

The 6 Ws What is the opportunity? Developing and selling a product X to market Y How Much? Penetration rate TAM – Total Available Market Market share When? The window of opportunity

What is the opportunity?

Developing and selling a product X to market Y

How Much?

Penetration rate

TAM – Total Available Market

Market share

When?

The window of opportunity

The 6 Ws - cont Why? Better understanding of Global Trends Who are involved? Target market, partners, key players Where? Geographically

Why?

Better understanding of Global Trends

Who are involved?

Target market, partners, key players

Where?

Geographically

Market Dynamics The Geographical Aspect

The SWOT Tool The tool is used to analyze a new business direction, a change in strategy, new initiative or foundation of a new company The tool is based on the fit between internal resources (strengths & weaknesses) and external situation (threats & opportunities) Strengths – expertise, market share, size etc. Weakness – financial limitation, no market traction, undeveloped sales channels etc Opportunities – Trends, Technology Change Threats – Slow market Growth, Increase Consumer Power

The tool is used to analyze a new business direction, a change in strategy, new initiative or foundation of a new company

The tool is based on the fit between internal resources (strengths & weaknesses) and external situation (threats & opportunities)

Strengths – expertise, market share, size etc.

Weakness – financial limitation, no market traction, undeveloped sales channels etc

Opportunities – Trends, Technology Change

Threats – Slow market Growth, Increase Consumer Power

How could you miss an Opportunity? View Problem as a PROBLEM & NOT as an OPPORTUNITY No one answers the phone  Call Answering/ Voice mail Chained to wired communication  Wireless Expensive call  VoIP, Skype

View Problem as a PROBLEM & NOT as an OPPORTUNITY

No one answers the phone  Call Answering/ Voice mail

Chained to wired communication  Wireless

Expensive call  VoIP, Skype

Summary Key Success Factors in Opportunity Recognition View a Problem as an Opportunity Positive Attitude Understand the external environment Apply analysis tools – 6Ws, SWOT Timing is everything Luck Helps

Key Success Factors in Opportunity Recognition

View a Problem as an Opportunity

Positive Attitude

Understand the external environment

Apply analysis tools – 6Ws, SWOT

Timing is everything

Luck Helps

Background BridgeGap Strategic Services – Founder Providing Strategic Growth Advice Moon’s Tail Enterprises – CEO Real Time Data Synchronicity DGA Corporation – CEO SAP Application Customization Expertise in Go to Market & Growth Strategies Integration of Teams, Concepts & Products [email_address]

BridgeGap Strategic Services – Founder

Providing Strategic Growth Advice

Moon’s Tail Enterprises – CEO

Real Time Data Synchronicity

DGA Corporation – CEO

SAP Application Customization

Expertise in Go to Market & Growth Strategies

Integration of Teams, Concepts & Products

[email_address]

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