Published on February 4, 2014
Opportunities in Digital Print Roger Christiansen Market Development Manager Ricoh Europe Version: [3.3] Classification: In Confidence Owner: [Graham Moore]
Agenda European Market overview Direct Mail Summary Promotional Books 2
Market overview 3
The Total Value of the PP Market Significant market opportunities in digital Western Europe Print Market € Millions 90000 80000 80949 70000 2009 2015 60000 68946 2018 Worldwide 50000 40000 30000 Inkjet 6890 20000 Digital 4113 10000 16280 9453 0 Offset Pira - The Future of European Printing to 2015 Market Forecast. Includes print machinery, ink, paper and board Digital EP & Inkjet
Top digital applications in Western Europe Source: Infotrends - Western European Digital Production Printing Application Forecast: 2010-2015
What’s happening in the Books market? 6
Books - drivers 7
Books - drivers Volume decline drivers Volume growth drivers • Flat to declining demand for books overall • Shorter runs • Reluctance of publishers to change business and production models • On-demand business models becoming possible • Encroachment of e-books into physical book sales • Drive to reduce storage and obsolescence costs • Improvements in digital printing technologies, especially in continuous-feed inkjet 79% of jobs in 2011 fell into a category of production volumes under 5,000 - which is suited to digital production. (Source: Pira) 530,000 new titles in print in 2011 – growth of 8% since 2007* 8,500,000 titles in print in 2011 – growth of 51% since 2007* *Source: European Book Publishing statistics Nov 2012 8
Your opportunities in books ? Print on demand • reduce warehousing costs • make money from backlist Local production / Distribute and print • minimise / eliminate distribution costs • sustainability • opportunity to localise Multi-platform • opportunity to add value to printed books, • link to digital Copyright Ricoh Europe PLC 2013
Print on demand in action…. Author Publisher Printer Distributor Book Store Excessive waste if publisher prints too much Very effective if they print the right amount (rare) Lost revenue, unhappy authors, and empty Nº of Books in Inventory book store shelves if they print too little Digital reprints - shorter runs with less risk The long tail – the end of out of stock Minimum Offset Run Length Original drawing by Duncan Original drawing Newton By Duncan Newton Time Waste Lost Revenue
What’s happening in Direct Mail ? 11
Direct Mail - drivers 12
Direct Mail - drivers Volume decline drivers Volume growth drivers • Move to other forms of direct marketing • More targeted mailings, personalisation • Increase in postal costs • Still growing in some European markets • Detrimental image of direct mail as junk mail • Enabling white paper solution through ultrahigh volume digital colour print • More targeted mailings, personalisation 13
Big data, small communications Print Profiling Data Digital Targeting Greater personalisation Effective communications Mobile Segmenting Social media Value added services Copyright Ricoh Europe PLC 2013
Your opportunities in Direct Mail ? Full colour variable data solutions • improve response rates • provide more targeted conversations with their clients • combine with colour digital to create personalised communications Cross Media marketing • consistent customer experience across multiple channels • integrated communications Marketing Asset Management • centralises the management of marketing assets (such as brochures, collateral and flyers) enabling customisation and personalisation Copyright Ricoh Europe PLC 2013
Cross media marketing in action PURL Online CUSTOMER EXPERIENCE Recipient updates personal data Mobile Device Order confirmation DATABASE Copyright Ricoh Europe PLC 2013
What’s happening in Promotional print ? 17
Promotional print - drivers 18
Promotional print - drivers Volume decline drivers • Electronic billboards replacing posters • Regulations against out of home advertising Volume growth drivers • Shorter runs, regionalisation, and versioning • Growing overall demand • Underserved demand from microbusinesses, which can now be served by digital print • Shorter runs, regionalisation, and versioning • Message overload ! • Creativity ! • 12,500 printed Point of Purchase in a typical supermarket • New applications • New markets • Or 4 per second 19
Your opportunities in Promotional print? Cost-effective solutions for short run (existing business) • excellent quality (extra process colours) • Piezo Inkjet technology (becoming dominant in WF digital print industry) • Strong environmental benefits New applications • Versioning • Test marketing • Regionalisation New Markets • Micro brands • In store promotions • Creative ideas ! Copyright Ricoh Europe PLC 2013
Summary Next actions 21
Summary • Offset is declining, and digital is growing but by 2018 79% total market will still be Offset (Pira) • Lots of challenges in the market • Lots of change and disruption • One man’s threat is another’s opportunity • Creates opportunities for Print Service Providers • New challenges: how do you make money from short runs ? • Focus on niche opportunities = bad news for existing business models • Are you a printer or a service provider ? 22
Thank you Questions?
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