Oppa white paper “The innovation Accelerator Program”

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Information about Oppa white paper “The innovation Accelerator Program”
Marketing

Published on March 3, 2014

Author: magazinemediaBE

Source: slideshare.net

Description

Oppa white paper “The innovation Accelerator Program”

THE INNOVATION Accelerator Program Sanoma power brands pave the way for multichannel apps, but Sanoma also extends its App portfolio with the Innovation Accelerator Program (A case of Sanoma Media) Sanoma Belgium has built up a rich portfolio with power brands like Libelle and Feeling/Gael, which have been transformed to multi-channel brands. Libelle Lekker! app This recipes app (iPhone) inspires you about cooking anytime you want. The app contains more than 3,500 quality recipes which are step by step explained. Libelle Lekker! was elected by Apple as one of the best apps of 2011 and is still ranked number 1 in the App Store in the category Food & Drinks. Feeling/ Gael City Guide The main goal of a traditional City Guide is that the user can explore a city on its own in a simple, fun and practical way. In print, Feeling already distributes pockets with selected addresses. Adding a mobile (iPhone) context allows us to create some outstanding extras: location-based content and services, filtering, photos, sharing, real-time updates, mobile promotions. This app is a perfect opportunity for regional advertising and sponsorship. For more information contact: Herlinde Hendriks herlinde.hendriks@sanoma.com + 32 15 67 86 51 034

Shedeals ZappyBaby app With the Shedeals mobile app, Sanoma is offering an easy-to-use e-commerce platform for women of all ages and with all sorts of interests. ZappyBaby is a large online community of families who have or are starting a family. The ZappyBaby app (iPhone) allows users to learn each day about their own pregnancy, with lots of news about the development about the baby, tips on selecting a name for the child and so on. “OUR AIM IS TO CONSTANTLY INNOVATE AND DEVELOP NEW MOBILE IDEAS TO REACH AND MEET THE NEEDS OF OUR CUSTOMER” Every woman has the opportunity to enjoy nice and exclusive deals, good products and interesting services about fashion, beauty, wellness, gastronomy, travel,… thanks to the Sanoma brands Flair, Feeling and Libelle. The Shedeals app on (iPhone and Android) makes it even easier to localize and buy the best deals in your region. At Sanoma, our aim is to constantly innovate and develop new mobile ideas to reach and meet the needs of our customer. This is why in 2012 the Innovation Accelerator Program was launched within Sanoma. The first round focused on mobile, with the purpose of developing in-house talent and launch new mobile projects. 035 CONCLUSION Beauty-tale One of the ventures that has been established from the Accelerator Program is Beauty-tale, a free app which helps and inspires you to find the right beauty products for your personal beauty profile. Experts give custom made advice and will tell you exactly which products will make you even more beautiful. Beauty-tale is currently in test phase and will be launched end of 2013. SANOMA LOOKS FORWARD TO CONTINUOUSLY EXPAND ITS MOBILE PORTFOLIO AND IS PROUD TO ANNOUNCE THE IMMINENT LAUNCH OF THE FLAIR ON THE GO APP, WHICH WILL PROVIDE ITS READERS WITH DAILY FRESH TOPICS AND ENTERTAINMENT. FURTHERMORE, SANOMA’S MULTICHANNEL PLATFORM TICKR COMBINES ALL TRENDING TOPICS ON MULTIPLE DEVICES, INCLUDING A TABLET APP.

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