Published on February 17, 2014
More Longer Be*er
More • We released 5 apps in our ﬁrst 18 months (110 days per app) • We hosted about 70 meetups, two CityCamps, and a handful of other mee@ngs • We can get more done
More • In 2014: – Faster cycle @mes • From 110 days to 30 for easy apps, for example – More product aJempts • Try more – More product failure • Accept more risk, more diﬃculty – More product launches • Finish more
Longer • We’ve been love-‐’em-‐and-‐leave-‐em with most of our projects, abandoned on launch • So we don’t iterate, learning from users • So we don’t build social and community elements into our products • So we miss on building user adop@on, usage per user, and the beneﬁts our apps might deliver
Longer In 2104: • Take responsibility for products past ﬁrst launch Growth hacking Community development Up@me & Recovery Hos@ng User experience Tech support Customer service systems Analy@cs CI User feedback and bug repor@ng Privacy Revving and Release Cycles End of Life Planning
BeJer • Our Brigade can serve our volunteers be*er • Too many people never show up, show up only once, drop out part way through a project, or never come back for a second project • Not enough people refer their colleagues and bring them to hack nights
BeJer • Conversion Rates through the Brigade Member’s Journey – Turn more prospec@ve volunteers into brigade members – Deeper engagement Prospect First Mee@ng First Project First Code Check-‐In First Friend Recruited First Leadership Role
BeJer • We can help brigade members extract more value from their OO experience – Personal goals: • Accomplish tangible results for the community • Aﬃliate with professionals • Acknowledged for contribu@ons • Learn new skills • Feel like an Oaklander
BeJer In 2014: • Cadres: – Organize around professional disciplines • User experience, research, design • Data visualiza@on, data analysis, data science • DevOps, produc@on management • Partner rela@onships, business analysis, product management • Growth hacking, community management
BeJer In 2014: • Establish and iterate our People func@ons – Recrui@ng – Onboarding • Every newbie Orientated and Connected to Cadre & Project Teams within ﬁrst hour of ﬁrst visit – Reten@on – Professional Development – Recogni@on
BeJer In 2014: • Cadres: – Deliver value: • Recrui@ng • Professional development and educa@on • Common standards, tools, prac@ces across projects • Member con@nuity between projects – Cadres connect across brigades
More Longer Be*er
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