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Opening Keynote: Data-Driven Marketing Trends in the United States

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Information about Opening Keynote: Data-Driven Marketing Trends in the United States
Marketing

Published on March 10, 2014

Author: katharinepanessidi

Source: slideshare.net

Description

Opening Keynote at the iMedia Data Summit, Monday March 10, 2014 in Osaka, Japan. Katharine Panessidi shares the current data-driven marketing trends in the United States, the opportunities and challenges that exist in the changing media landscape, and which of these topics will be addressed at iMedia U.S. Summits in 2014.

To learn more, go to: http://imediasummit.jp/data-summit-2014/#about
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Marketing Trends in the U.S. (Relative to Data) Katharine Panessidi Content Director, iMedia U.S.

iMedia Brand Summit: Marketing to the New Consumer iMedia Content Summit: TV, Video & Social iMedia Agency Summit: The Future of Data-Driven Creativity iMedia Commerce Summit: The Future of Shopping iMedia Breakthrough Summit: The Next Wave of Digital Marketing

Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp

Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp

Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp

Harness The Data Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp

Hottest Trends in U.S. (Relative to Data) • Mobile & Omni-channel • Breaking down the silos • Personalization & targeting • Privacy concerns • DMPs • Automation • New data streams: location & sensors • Data & creativity • The signals in the noise

Key Takeaway Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp

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