Published on February 5, 2009
Online Communities: The Future of Business Organization Value USC Annenberg Program in Online Communities January 2009 ETHAN BAULEY ETHANBAULEY.COM @ETHANBAULEY ETHANBAULEY@GMAIL.COM
Who can explain what the Internet is? © Ethan Bauley
Who owns the Internet? • Nobody! • The Internet itself is quot;open sourcequot;/quot;peer producedquot; (TCP/IP) • These characteristics inform the shape of productive strategies worldofends.com © Ethan Bauley
Commons-based peer production • Who owns it? • quot;No single person has exclusive control over the use and disposition of any particular resource in the commons.quot; (TWoN, 61) • General Public License: derivative works must be available under same license © Ethan Bauley
Open-source software • What is it? (anyone can contribute) • Economic characteristics of information (code, video, text, audio, etc) © Ethan Bauley
Open-source software • Why do people contribute? • Why do people like it? • What are some examples? © Ethan Bauley
Google vs. Yahoo • Yahoo! Directory v. Link structure of the Web • What are the differences between the two? • How does this relate to F/OSS & peer production? © Ethan Bauley
Markets, Networks, Communities • More efficient than individual firms • These forms of organization have cheap coordination costs, are geo-agnostic • Examples © Ethan Bauley
Wikipedia v. Britannica • Nature comparison • Wikipedia: community design (pillars, editors, etc) © Ethan Bauley
Craigslist v. Classifieds © Ethan Bauley
Apache v. Microsoft © Ethan Bauley
SETI@home v. Big Blue © Ethan Bauley
P2P v. Akamai © Ethan Bauley
Peer-to-Peer Communication • How it used to be • How it is in the networked world • Velocity © Ethan Bauley
Designing communities • Wikipedia policy • Slashdot • Hacker News • Usenet • Avoiding situations wherein individual rationality hurts the common good © Ethan Bauley
Game Theory • Mathematics of social science • Beautiful Mind • Cold War • Rigorous analysis of conflict...aka quot;interactionquot; © Ethan Bauley
Game Theory • Volunteer's dilemma: free riders • Prisoner's dilemma: individual rationality hurts the common good • Backward induction paradox © Ethan Bauley
Game Theory & Community • Historically, a principal source of advantage is information asymmetry • What happens when all players have full information? • Connectivity (broadband, social media, social needs of people) drives awareness, which drives strategy © Ethan Bauley
Game Theory & Connectivity • A perpetual state of peer review (student blog example) - Does it change behavior? • Backward induction, connected consumers & lemons © Ethan Bauley
Game theory of connectivity You may work together in the future; everyone else sees how you played your last move (and all moves beforehand). This is a powerful incentive towards quot;goodquot; behavior (and is why quot;Be Goodquot; is razor sharp strategy). © Ethan Bauley
Game theory + open source = Cooperative advantage • Cooperative advantage: Life is not a zero- sum game. We can grow the pie by working together. • Goal is to be the quot;most desirable collaboration partnerquot; • You can't do everything • Business networks (not quot;chainsquot;) © Ethan Bauley
Source of advantage • Talent (a.k.a. human capital + social capital) • In a world of increasingly rapid change, disruption is the new equilibrium • Only sustainable source of advantage is: ability to learn faster than competition © Ethan Bauley
Open source software projects are built and maintained by a network of volunteer programmers and are widely used in free as well as commercial products ...
Social Networks Overview: ... 3.4.1 Social media search ... • Architectures for open and federated social network ...
This course is an introduction to game theory and strategic thinking. ... was recorded for Open Yale Courses in Fall 2007. ... Social Convention ...
Anahita is an open source social networking platform and framework for building ... Various Open Source licenses (with some ... media library ...
Create a channel or social network. ... This is a free and open source project. Code and policies are available for public comment at Minds.org. attach_money
Open source software is software developed by and for the user community. Discover the wide variety of open source applications, from productivity ...
... Videogame Theory and Analysis Videogame Theory and ... is a free & open publication of ... Game Design; Game Theory; Media ...
Edutainment and Game Theory Realization through an ... the Fraunhofer Institute for Media Communication and ... of social situations, game theory is ...
Lecture slides used during the ... Insights from Game Theory into Social Behavior ... to cite OCW as the source.)