Published on February 19, 2014
Open Innovation, Open Source, or IP - where’s the value? Bryo Eventdag - 15 February 2014 Bryo Eventdag - 15 February 2014 Bryo Eventdag - 15 February 2014
Open Innovation - What? “Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology” Henry Chesbrough
Open Innovation - Why? • • • • • • “not all the smart people work for us” information technology complexity, both in organisations and products cost lack of focus internal innovation fails
Open Innovation - Why? NEW - OPEN • Ideas meeting Ideas • On all aspects of the business • Basic economics • Network effect • Complexity OLD - CLOSED • Only harvest in-house • Only open up “non-essential” • Keep secrets • “Control” communication • Do everything yourself: focus?
Open Innovation - Who?
Open Innovation - How? • • • externals: everybody! • Standards Different levels Open Source/Creative Commons Customers/Users Suppliers Partners (distributors/agents) Consultants Professional Organizations Standard setting bodies Universities Research organisations Investors Crowdsourcing Competitors
Open Innovation - How? • Different approaches to different players • • • gamification • contest focused collaboration complementary skills/knowledge crowdsourcing • Throughout the organisation • • have internal champions • • train & coach externals actively scan & reach out structures of review
• • • • • • • Open Innovation Challenges Choice of partners - powerplay - trust managing vs moderating the process internal innovation fails - how will open innovation work? corporate antibodies (“not invented here”) innovation & implementation : short term v long term define criteria for success Intellectual Property
Intellectual Property - What? INNOVATION IDENTITY ™ www.mysite.url
Intellectual Property - Why? Right to use Right to block Positive Negative www.mysite.ur l ™
Intellectual Property - Why? FUNDAMENT AL RIGHT TO COPY
Intellectual Property - How? • • Ownership: what does it mean? • Open Source: guarantee the right to use (“the four freedoms”) down the value chain • Public Commons v Private Commons License: transfer/extend the right to use (through covenant not to use the right to block)
Open Source - What? Four Freedoms: • Freedom to use • Freedom to understand • Freedom to change • Freedom to share/distribute
Open Source - What? Different licenses: • Artistic • LGPL - libraries • GPL - viral
Open Source - What? Software: Open Source Content: Creative Commons Hardware: Open Source hardware
Open Source - Why? 3D-IT™ Relative weight TECHNOLOGY NOVELTY EFFICIENCY (product) (process) FUNCTION SPECIFIC GENERIC (customer) (producer) CONTENT QUALITY QUANTITY (knowledge) (data)
Open Source - How? Business model: move from product to services. Identifying value. Commoditisation and Community
Intellectual Property & Open Innovation Open Innovation: Intellectual Property: Open Closed External Internal Collaborative Exclusive
Intellectual Property & Secrecy Secrecy in an information age Copycats
Adding Value? The network effect Free Riders & copying Open systems Competition Diverse approach Add value - for whom?
Open Data • • public private
So, where’s the value? Metrics to use: • • • • Cost Quality Efficiency Value Add
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