Open HousePaloza - Create An Event

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Information about Open HousePaloza - Create An Event

Published on June 21, 2008

Author: kens411


Slide 1: 6/21/2008 1 Open House Slide 2: 6/21/2008 2 Why do we hold Open Houses? Which House should we hold OPEN? 1. Located where directional arrows can generate traffic. 2. Priced competitively. 3. Maximum curb appeal. What should you do if you don’t have a suitable listing? Go get one. Hold OH for another team member. Productive Open Houses requires PLANNING. A. Set the Open House date. B. Using the simple/fast/free/professional online web based Flyer Maker @ – Print 1 – Make 87 Color Open House Flyers C. Mail 20 OH flyers (invitations) to your current buyers prospects/suspects and 20 of your most enthusiastic cheer leader friends. Follow up with phone calls. Follow phone calls with a written short/ sweet note, mail with 2 business cards. Hand deliver the OH Flyer/Invitation to 20 neighbors. Personally invite them, end your conversations with a question. “When we sell this home, would you like to know how much it SOLD for?” If they say yes, get their contact information, add to your data base, enroll in your personal anti-Chaos, Perpetual Payoff marketing campaign, keep them informed of new activity, write a short/sweet note, mail it with 2 business cards. If you are placing an OH sign on the edge of anyone’s property, knock on the door, ask for permission and invite them to your OH. D. Remind sellers to “Keep the Stage Set”. E. Get the sellers ‘Out of the property”, gracefully. F. Do your homework about the neighborhood: Current listings, recent sales, schools, parks, etc. G. Use a Guest Register to record names, physical and email addresses and telephone numbers. H. Set the stage - lights, blinds, aroma, music – No TV I. Prepare “Flyer Packets - Your business card or personal brochure goes on top. Include property fliers of your other listings or listings in varying price ranges. The last page of the packet should be your personal profile sheet. J. During slow traffic periods, use your cell phone – Invite the neighbors, call people in your data base and follow up with your expired listing and FSBO prospects. At the conclusion of the open house. Send Thank You Cards to attendees. Consult with your Sales Manager or Trainer to create a “follow-up” strategy. What we do today, right now, will have an accumulated effect on all our tomorrows. ~Alexandra Stoddard~ Slide 3: 6/21/2008 3 Slide 4: 6/21/2008 4 Unique Selling Proposition - Buyer Transitional Bridge ~ Conversational Portal You: Sounds to me like you’re looking for something special?Let me propose this…The reason it’s hard to find that special house is when HOT new listing inventory tumbles onto the market…I’m talking about homes that are priced great, show fantastic, stunning curb appeal, lush landscaping, fabulous floor plans and perfect location. Homes that really shine and sparkle, often sell in a couple of days, if not the first day. These homes never show up in an ad, open house, even the internet…they sell too fast. These homes are sold by fast acting, eagle eyed Realtors who monitor the market and notify their preferred clients as soon as something appears on the market. I have a computerized market monitor program that rushes me via email, auto-notification when HOT new listings hit the market. My question is, when a HOT new listing hits the market and it matches your specific criteria, would you like detailed information rushed to you via email? Then you’d be the person with insider information, knowing what’s available before the masses. It’s pretty simple, free and no hassles…all I need is a couple of quick minutes to better understand what you’re looking for…then I’ll have the information I need to program my Homefinder Software and bada-bing-bada-boom, you’re poised to WIN. Is this free service something you could benefit from? Can you see any disadvantage to knowing about HOT properties before anyone else? Slide 5: 6/21/2008 5 Unique Selling Proposition - SELLER Transitional Bridge ~ Conversational Portal You: Would you be open minded to fresh ideas that would help sell your property for more money, save you time and eliminate all the hassles and wicked surprises? Or if you hear a commission related blast… Listen…I hear you. I’m like you and everyone else…nobody wants to over pay for anything. We’ve all been promised the moon and what we got was a fist full of air, broken promises and mealy mouth excuses. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Let me propose this idea. Let’s meet and I’ll share my uniquely tailored world wide marketing plan with you. I’ll share advanced, top tier, ultra effective marketing, advertising, merchandising strategies that will broadcast-blast your property information to the far corners of the world…viewable electronically in digital full high-impact Technicolor, locally, regionally, nationally and globally ~ maybe even galactilly if any aliens are picking up our signals. These critical broadcast factors effect the sales price…your net bottom line proceeds…thin and weak marketing = meager and stunted net proceeds, thick, powerful and persuasive marketing = more money for you. Slide 6: 6/21/2008 6 Unique Selling Proposition - SELLER Transitional Bridge ~ Conversational Portal Continued… Also, briefly or in as much detail as you like, I will share how we communicate, manage and lead all the various role players in transaction…for example, the co-op brokers, mortgage lenders, home owner’s insurance, mortgage appraisers, title insurance, property inspectors, survey people, home warranty details and others. Keeping you informed every step of the way, insuring that all the big and fine details are handled in a timely fashion…all leading to a stress free closing and trouble free receipt of funds. More convenience, ease and safety for you and yours…it’s all guaranteed. At the conclusion of our meeting if your feel I’m the right person for the job…that I can get you home SOLD for more money with less hassle and stress…then you’ll hire me. That would be exciting. If not, then you won’t…no worries…I’ll wish you well, our meeting is complimentary and some of the gems/bright ideas I share with you will help you sell your home for more money no matter who you choose. Can you see any disadvantage to our getting together on that basis? Slide 7: 6/21/2008 7 Unique Selling Proposition - Transition Phrases Let me propose this… Would you be open minded…. Would you be offended… In your opinion do you feel…. Can we work together on that basis… Can you see any disadvantage to.. Slide 8: 6/21/2008 8 Q: What commission do you charge? Answer:Our Marketing Fee is 3%. This fee includes massive broadcast internet marketing, targeted advertising, and all the selling services required to get your property SOLD for Top Dollar and in a time frame that works best for you. We manage, coordinate and orchestrate the entire process from day one through a successful and trouble free closing. When we advertise your property in the Multiple Listing Service, we will be competing with sellers who are offering agents working with qualified buyers a 3% commission…we will also compete with New Home Builders who pay a 3% commission as well as the occasional bonus. We recommend that our selling clients offer a 3% selling commission as well. Of course, we only get paid for a successful outcome…there are no upfront fees and we offer a guarantee. Follow-Up : Follow-Up

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