Online Video: What Are The Chances?

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Information about Online Video: What Are The Chances?
Marketing

Published on February 5, 2014

Author: wyzowl

Source: slideshare.net

Description

This info-graphic shows us how video affects online and mobile purchasing decisions.

Created by: www.wyzowl.com

ONLINE VIDEO: WHAT ARE THE CHANCES? VIEWERS OF A PRODUCT VIDEO ARE 64-85% MORE LIKELY TO BUY AFTER WATCHING. (KISSMETRIC) THOSE EXPOSED TO BANNERS THAT INCLUDED VIDEO WERE 5.6x MORE LIKELY TO VISIT A MARKETED SITE AS THOSE EXPOSED TO NORMAL BANNERS. (MARKETING PROFS) VISITORS TO STACKSANDSTACKS.COM WERE 144% MORE LIKELY TO BUY A PRODUCT AFTER SEEING A VIDEO OF THE PRODUCT THAN THOSE WHO DIDN’T. (WOOSHII) VIDEOS WATCHED ON MOBILE PHONES GENERATE A 4.5x HIGHER CLICKTHROUGH RATE THAN ONLINE VIDEO. (REELSEO) MOBILE AND TABLET SHOPPERS ARE 3x AS LIKELY TO VIEW A VIDEO THAN LAPTOP OR DESKTOP USERS. (NPD) LANDING PAGES WITH PROFESSIONAL VIDEOS GENERATE 4-7x MORE ENGAGEMENT AND RESPONSE RATES (SEARCHENGINE WATCH) 4040 MEDIA

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