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Online Travel Industry in India and Kingfisher JetAirways alliance

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Information about Online Travel Industry in India and Kingfisher JetAirways alliance
Business & Mgmt

Published on October 16, 2008

Author: erachnid

Source: slideshare.net

Description

What's in the recent Jet Airways - Kingfisher tie up for the Indian Online Travel Industry?
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Indian Online Travel Industry & Jet-Airways Kingfisher Tie Up

Kingfisher - Jet Airways tie up to enhance revenue generation, down-size of man power follows India’s two biggest airlines tie-up to maximise revenue,. Down sizing has also been brought into action. Jet Airways has sacked 1900 employees. The Alliance collaboration in the areas of staff training, route interoperability, consumer loyalty programs and more.

India’s two biggest airlines tie-up to maximise revenue,.

Down sizing has also been brought into action.

Jet Airways has sacked 1900 employees.

The Alliance

collaboration in the areas of staff training, route interoperability, consumer loyalty programs and more.

What’s in it for the Online Travel Industry in India Better  deals to offer to the consumer - Lower airfares are somewhat on the cards and with that air travel will take charge once again. The alliance might attract a couple of other airlines in as well - that would mean more cake for travel portals and their customers. More work for the techies - With route interoperability in effect, travel portals will need to adapt to the new routing plan. It’s an opportunity a travel portal or a travel search engine should be looking at from the usability perspective; after all the two airline groups handle 60% of the market share. Advertising Revenue - Good time to pitch in for advertising the new alliance on your travel portal if you run one. Sacked Employees - Yes, the travel portals may now have access to the talent pool Jet Airways had been holding.

Better  deals to offer to the consumer - Lower airfares are somewhat on the cards and with that air travel will take charge once again. The alliance might attract a couple of other airlines in as well - that would mean more cake for travel portals and their customers.

More work for the techies - With route interoperability in effect, travel portals will need to adapt to the new routing plan. It’s an opportunity a travel portal or a travel search engine should be looking at from the usability perspective; after all the two airline groups handle 60% of the market share.

Advertising Revenue - Good time to pitch in for advertising the new alliance on your travel portal if you run one.

Sacked Employees - Yes, the travel portals may now have access to the talent pool Jet Airways had been holding.

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