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Published on March 16, 2014

Author: slyjic

Source: slideshare.net

• Treating dry, tickly coughs & hoarseness. • Introducing Isla. • Recommendations and benefits. • Clinical studies. • Quiz. ISLA DRY COUGH RELIEF

Treating a dry, tickly cough. • Pulmonary irritant receptors found in the epithelium of the respiratory tract. • These are sensitive to mechanical & chemical stimuli. • Stimulated by dust or other foreign particles and leads to an irritating, tickly cough. • Cough to remove foreign material from respiratory tract before it reaches lungs.

Why treat a dry cough? • Coughing is a natural reflex to and we cough to remove foreign material from the respiratory tract before it reaches lungs. • Dry coughs can be persistent, tickly and irritating for the patient. • The patient needs relief from coughing, tickly throat and/or strained vocal cords. • The patient needs to protect their vocal cords (in the larynx).

Introducing Isla Dry Cough • Isla Dry Cough treats irritations of the mucosa of the mouth & pharynx. Symptoms include: – dry, persistent cough, – tickly throat & strained vocal cords/hoarseness. • It contains a herbal ingredient called Cetraria Islandica (Icelandic Moss). Used for centuries in treating upper respiratory conditions. • It works as a demulcent which means it: – Coats irritated mucous membranes in the throat like a balm. – As a result, a dry cough is relieved, the throat and vocal cords are soothed and protected from further irritants.

Video: “How does Isla Dry Cough Work?”

What are the patient benefits & outcomes? • Isla Dry Cough Lozenges have a soothing balm-like action which coat the mucous membranes in the mouth and pharynx. The outcome: – a dry, persistent cough is relieved, – reduced coughing and tickly throat, – the throat and vocal cords are soothed and protected from further irritants. Irritant receptor Isla coating / protecting mucus membrane Irritants

Who can Isla Dry Cough be recommended for? • Isla Dry Cough can be recommended to most patients with a dry cough, tickly throat or strained vocal cords. – Children* (from age 6 yrs) and adults, – People who use their voice frequently (e.g. singers, actors, trainers, teachers, professional speakers), – People with upper respiratory allergies – Diabetics (sugar-free), – Elderly patients (no known interactions). *Isla Lozenges are pastille-like lozenges and have been tested in children. Refer to Hecker et al. (2004) clinical study.

Isla Dry Cough Around the World Isla Dry Cough is currently sold in 41 countries worldwide.Isla Dry Cough is currently sold in 41 countries worldwide.

OTC Cough Products and Isla • Current TGA regulations prevent the use of OTC (over-the- counter) cough treatments in under 6 year olds and 6-12 years olds require advice from a healthcare professional. • Isla Dry Cough is not affected by these changes and can be recommended in children from 6 years of age. For children under 6 years of age, Isla Dry Cough lozenges could be a potential choking hazard. • Isla Dry Cough is classed as a medical device because its action is purely physical i.e. coats the mucous membrane.

Clinical Studies • Icelandic moss lozenges for prophylaxis and cure of irritations of the oral mucosa and dryness of the pharyngeal mucosa. (Kempe et al. 1997). • Tolerability of Icelandic Moss Lozenges in Upper Respiratory Tract Diseases – Multicentric Monitoring Study with 3,143 Children. (Hecker et al. 2004). For more information visit www.islacough.com.au

10 reasons to choose Isla Dry Cough for your customers. 1. Isla Dry Cough relieves dry, tickly cough & hoarseness. 2. Protects and coats the mucosa of the upper respiratory tract. 3. Causal AND symptomatic therapy. 4. Proven dry cough treatment for 154 years (Europe). 5. High safety profile. 6. Great taste (natural, not synthetic chemical taste). 7. Sugar-free. 8. Excellent value for money ($9.95 for 30 loz). 9. From the makers of Prospan. 10. Marketing support provided.

ISLA QUIZ

Isla Dry Cough is for dry, tickly coughs & hoarsness Correct - Click anywhere to continue Correct - Click anywhere to continue Incorrect - Click anywhere to continue Incorrect - Click anywhere to continue You answered this correctly!You answered this correctly! Your answer:Your answer: The correct answer is:The correct answer is: You did not answer this question completely You did not answer this question completelyYou must answer the question before continuing You must answer the question before continuing SubmitSubmit ClearClear A) True B) False

How can Isla Dry Cough help the patient? Correct - Click anywhere to continue Correct - Click anywhere to continue Incorrect - Click anywhere to continue Incorrect - Click anywhere to continue You answered this correctly!You answered this correctly! Your answer:Your answer: The correct answer is:The correct answer is: You did not answer this question completely You did not answer this question completelyYou must answer the question before continuing You must answer the question before continuing SubmitSubmit ClearClear A) Soothes a tickly, dry throat B) Relieves a dry, persistent cough C) Protects the vocal cords D) All of the above

Isla Dry Cough can be recommended in the following with a dry cough / tickly throat: Correct - Click anywhere to continue Correct - Click anywhere to continue Incorrect - Click anywhere to continue Incorrect - Click anywhere to continue You answered this correctly!You answered this correctly! Your answer:Your answer: The correct answer is:The correct answer is: You did not answer this question completely You did not answer this question completelyYou must answer the question before continuing You must answer the question before continuing SubmitSubmit ClearClear A) Adults B) Children from 6 years of age C) People with respiratory allergies D) Diabetics E) All of the above

Isla Dry Cough Relief is… Correct - Click anywhere to continue Correct - Click anywhere to continue Incorrect - Click anywhere to continue Incorrect - Click anywhere to continue Your answer:Your answer: You did not answer this question completely You did not answer this question completelyYou must answer the question before continuing You must answer the question before continuing A) Clinically proven for dry coughs, tickly throat & hoarseness B) From the makers of Prospan C) Sugar-free D) Natural E) All of the above

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