Online Performance - Challenges - Mind Map

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Information about Online Performance - Challenges - Mind Map

Published on October 7, 2007

Author: gvdsleen



Key challenges for owners of the online channel in the business to increase online performance.

Challenges Personalization Attract Search engine positioning Email marketing Proposition development Loyalty programma’s Integration on- offline campaigns ONLINE PERFORMANCE Online retention services Convert Partnering/affiliates Web analytics Viral marketing Choice: customer / propositions / channel Content management Site optimization Retain Design and build Usability eMarketing eCRM Manage channel preferences eCRM Metrics/performance Online platform © 2007 - Atos Consulting - Gijsbert van der Sleen – Measure Social communities Email marketing Site content Site functionalities (dynamic) pricing Benchmarking Define KPI’s Process integration Search engine marketing Webvertising Accessibility User interaction Online customer service Site performance E-marketing performance

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