Published on September 28, 2015
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2. With the advent of Internet, people have now taken interaction with a form of media to a completely new level. And the interaction is fast too, with the conversation and the willingness to contact the business just a click away. Convenience can be the biggest gain for consumers as they can browse, select, buy or sell the business at any time they want. Digital media can be said to have an average reach but the impact is quite strong. +91-11- 47098755
3. +91-11- 47098755 Online Media Planning involves the careful selection of the target group, mapping their online behavior and finally implementing the best strategies and properties that are easily into their reach. To start conversation with the potential consumers at the most opportune times is the first step towards effective online media planning.
4. +91-11- 47098755 A lead is generated through proper research on the target group so that a purposeful brand interaction can be started. Negotiation for the most significant terms like cost, performance and placement then takes place. A good media plan:
5. +91-11- 47098755 •Determines the cost and placement of the business •Sets the marketing objectives •Defines the way of delivery •Includes competitive analysis
6. +91-11- 47098755 Increased use of internet has resulted in developing powerful branding strategies for online medium and creating efficient online media planning. To manage the logistics and track the online click-and-conversion results is highly essential which can ultimately transform it into an online success. Unnecessary spending can be minimized and the return on investment can be increased by focusing on the productive businesses.
7. +91-11- 47098755 Media Planners and Media Buyers Online media planning agencies hire media planners. They go through the media brief, do the necessary research and come up with an effective strategy. A list of detailed media concepts and strategies is what the planner finally delivers, which then goes on for the client approval. Good planners go through the intricacies of the brief, have sound knowledge of numbers and statistics, and understand targeting strategies.
8. +91-11- 47098755 They also have good communication skills to provide a compelling case for their strategies. The procurement of media real estate at an optimum price is called Media Buying. The main task of media buying lies within the price negotiation and placement to ensure the best possible value which can be secured for an advertisement. The purchase of audience targeted time and advertising space are main jobs of media buyers.
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