Online Marketing Webinar

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Information about Online Marketing Webinar

Published on August 6, 2008

Author: knowhownow

Source: slideshare.net

Description

Slides from the Online Marketing webinar presented by the Australian Businesswomen's Network on 06/08/08

How to be an Online Marketing Superstar Learn these tried and true steps to attracting visitors, optimising your website effectiveness and growing your business with these website success strategies. sponsored by: Business Success Webinar Series. Know-How Now

Suzi Dafnis Australian Businesswomen’s Network How to be an Online Marketing Superstar

Fiona De Zotti Australian Businesswomen’s Network How to be an Online Marketing Superstar

Carly Black Infinite Marketing Solutions How to be an Online Marketing Superstar

How to get the most from your website How to increase traffic and visitors How to improve your SEO (Search Engine Optimisation) Agenda How to be an Online Marketing Superstar

How to get the most from your website

How to increase traffic and visitors

How to improve your SEO (Search Engine Optimisation)

How to get the most from your website – Why do you have a website? Your business/Website goal Structuring your content and usability Calls to action and capturing visitor information Mini case study Part One How to be an Online Marketing Superstar

How to get the most from your website – Why do you have a website?

Your business/Website goal

Structuring your content and usability

Calls to action and capturing visitor information

Mini case study

Why do you have a website? Do you know/have a goal? Information/leads/sales Your Business and Website Goals How to be an Online Marketing Superstar

Why do you have a website?

Do you know/have a goal?

Information/leads/sales

How user-friendly is your website? Don’t make me think! Optimal navigation depth Essential tools for ease of usability Structuring Your Content How to be an Online Marketing Superstar

How user-friendly is your website?

Don’t make me think!

Optimal navigation depth

Essential tools for ease of usability

Are you using a ‘call to action’ on EVERY page? Do your visitors easily know how to contact you? What are you offering your visitors as an incentive to ‘sign up’ or join your mailing list? Calls to Action and Capturing Visitor Details How to be an Online Marketing Superstar

Are you using a ‘call to action’ on EVERY page?

Do your visitors easily know how to contact you?

What are you offering your visitors as an incentive to ‘sign up’ or join your mailing list?

www.jutekungfu.com No call to action, no site ‘flow’, too much information without any usable content Low visitors, low conversions What we did Result: Mini Case Study How to be an Online Marketing Superstar

www.jutekungfu.com

No call to action, no site ‘flow’, too much information without any usable content

Low visitors, low conversions

What we did

Result:

“ Carly Black totally exceeded my expectations with the redesigning of my website. My business has grown massively, traffic flow has quadrupled and people are clicking on, staying on and signing up. Carly has turned my website into a system that works. Infinite Web Design has done what others promised but couldn’t deliver. She knows her stuff and I highly recommend Carly’s professional services to all businesses.” Mark Green, www.jutekungfu.com How to be an Online Marketing Superstar

“ Carly Black totally exceeded my expectations with the redesigning of my website. My business has grown massively, traffic flow has quadrupled and people are clicking on, staying on and signing up. Carly has turned my website into a system that works. Infinite Web Design has done what others promised but couldn’t deliver. She knows her stuff and I highly recommend Carly’s professional services to all businesses.”

Mark Green, www.jutekungfu.com

How to increase traffic right now Adwords Article Marketing Get involved with forums/social marketing Part Two How to be an Online Marketing Superstar

How to increase traffic right now

Adwords

Article Marketing

Get involved with forums/social marketing

Reducing your bid price (the Google formula) Using ‘analytics’ to improve your performance Adwords How to be an Online Marketing Superstar

Reducing your bid price (the Google formula)

Using ‘analytics’ to improve your performance

The FREE way to become a ‘guru’ Wordpress or Blogger? What do I put in my article? Where do I distribute them? Resources Blogger.com, Goarticles.com, Ezinearticles.com, Marketingnous.com.au, Ewebmarketing.com Article Marketing and Blogging How to be an Online Marketing Superstar

The FREE way to become a ‘guru’

Wordpress or Blogger?

What do I put in my article?

Where do I distribute them?

Resources

Blogger.com, Goarticles.com, Ezinearticles.com, Marketingnous.com.au, Ewebmarketing.com

Great way to ‘get to know’ your target market Pros and Cons = Free and referral based vs time consuming Resources Find forums related to your industry by searching in Google and/or newsgroups Facebook vs Myspace Forums and Social Networking How to be an Online Marketing Superstar

Great way to ‘get to know’ your target market

Pros and Cons = Free and referral based vs time consuming

Resources

Find forums related to your industry by searching in Google and/or newsgroups

Facebook vs Myspace

Improving your SEO (Search Engine Optimisation) What gets you into Google??? Case Study Part Three How to be an Online Marketing Superstar

Improving your SEO (Search Engine Optimisation)

What gets you into Google???

Case Study

What gets you into Google? Title tags: most overlooked gold mind Using Google Page Rank to your advantage Exchanging links with other sites: good or bad? Resources Google toolbar, Google webmaster tools, Dmoz.org, http://au.dir.yahoo.com/ Improving Your SEO How to be an Online Marketing Superstar

What gets you into Google?

Title tags: most overlooked gold mind

Using Google Page Rank to your advantage

Exchanging links with other sites: good or bad?

Resources

Google toolbar, Google webmaster tools, Dmoz.org,

http://au.dir.yahoo.com/

How a small mechanical workshop shot to number one on Google and made in excess of an additional $3500 in under four weeks Gosford European Car Services www.europeancarservices.com Simple/basic website – you don’t always need the bells and whistles Any business can benefit from a website From no advertising and no website to number one on Google Case Study How to be an Online Marketing Superstar

How a small mechanical workshop shot to number one on Google and made in excess of an additional $3500 in under four weeks

Gosford European Car Services www.europeancarservices.com

Simple/basic website – you don’t always need the bells and whistles

Any business can benefit from a website

From no advertising and no website to number one on Google

Question Time How to be an Online Marketing Superstar

Belonging has Benefits Pay-as-you-go membership is just $20 a month

MentorNet Grow Your Business with the Help of a Mentor. Imagine the success your business could achieve with the help of a Mentor. Hurry! The next MentorNet program starts on 23 September .

Know-How Now! Business Success Webinar Series. Branding Success Give your business a competitive edge. Stand apart. National – 20 August 2008 sponsored by:

Join the the Know-How Now! Community Start a discussion Participate Network What’s Next? Know-How Now! the Online Community Thank you!

Join the the Know-How Now! Community

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