Online marketing services

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Information about Online marketing services
Marketing

Published on March 19, 2014

Author: divijgoyal

Source: slideshare.net

Description

We at student Almanac believe in strategic marketing rather than traditional marketing.

We Study, We research, We analyze, We scrutinize, We obsess & We brainstorm, to finally come up with strategies which are clear, inspiring, innovative and most importantly that works. Team Student Almanac

Media for Online Marketing Online Marketing Techniques Traditional Techniques Non- Traditional Techniques Social Media (LinkedIn, Facebook, Twitter, Google+, Pinterest) Webinars Email and SMS Marketing SlideShare YouTube Marketing Online Survey Google Adwords Case studies/White Papers Search Engine Optimization WeChat and MeetMe Marketing Market Places and Online Communities Registration True Caller Marketing Digital Marketing Quora Marketing

Goals Increase brand awareness. Driving loyalty by keeping existing customers engaged. Use social media as the digital word of mouth to acquire more customers. Use social media as a medium to reach out to the fashion bloggers and new dealers. Showcase the best of designs (only a few of them) so as to drive traffic to the store. Update the fans of the offers, discounts and new collections in store. Increase fan base. Social Media is the word-of-mouth forum for the 21st Century. Engines to market are LinkedIn, Facebook, Google+, Twitter

Email Marketing & B2B Promotion Note: Direct email marketing is more beneficial for B2B marketing which help generating more business via bulk orders. Key Benefits Reach customers directly and keep them informed about our new offers, products and discounts. Special Attention to People who have liked or following our social media pages and post are most potential customers. This will increase brand loyalty. Direct approach to target business segments for B2B marketing

YouTube Marketing for YouTube, Videos are posted by consumers and technicians both. We need to make product oriented videos because YouTube is one of the best ways to reach out to maximum crowd efficiently. YouTube Videos Categorize all the existing videos (posted on YouTube) Give them a ranking based on importance, quality and matter inside. Select Videos to be posted on Our website and our pages on social media sites. Post Videos regularly with new Technology everytime. Polls and questions to know Fan’s Ideas & reviews Providing and facilitating advertisement via our YouTube video Promoting Technical Events and putting their videos on same process.

Google Ad Words Google Ad words for relevant searches can be placed direct searches and display partners. One such example might be placing your advertisement when somebody searches for vacuum switches online. • SEO generates direct traffic to your website when your site is optimized for relevant keywords typed by user. • Few relevant Keywords would include, but are not limited to, Energy valves, I/P convertors, air and gas preparation, ancillary products, blowing blocks, aseptic filling machine, thermoform packing machine, HPLC column, adult ventilator, acrylic manifolds, actuators, pressure switches and many more. • Way for Keyword indexing – Review sites – Deal Sites – Back-linking • Comments • Post on Forums • Reviews • Blogging Search Engine Optimization

Organizing a Webinar Slideshare presentation Organize an online survey Create a white paper/Case Studies What we will be doing: Webinar on a snappy topic based on our target audience and technology. Benefits: 1. At the end we will have a vast list of leads (Participants) 2. Survey results 3. Content which can be used for our promotion via social media or through our website. Slideshare is the hidden gem of B2B marketing, an online resource for thousands of informative presentations viewed by millions of users. What to do: Submitting a presentation on a topic relevant to our target market which share genuine knowledge. Principal of Slideshare: More you give, More you get. Perhaps the most established content marketing tactic, white papers/Case Studies will always attract interest, and potential clients will be willing to provide details in order to download the content. How qualified lead is will depend on the granularity of the content. Everyone loves a good, relevant survey. On a topic as focused as possible on your target market, and proactive invitation to the kind of people we would like to become clients as a core sample before opening up the survey to all. Then Offering the results to all who sign up, and we will have following benefits in the end: 1. A useful list of warm leads. 2. Survey results

Thank you for taking interest in Student Almanac For any suggestions, feedback or query feel free to contact Us divij.goyal@studentalmanac.com +91-9999781759 Presented By Team Student Almanac

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