Published on March 13, 2014
Online Marketing for Success with Kalamali and the First Business Co-Op
Outline 1. Introduction 2. Future of Online Marketing 3. Reaching Your Audience 4. Content Marketing -SEO -Blog -Video -Social Media 5. Conclusion
What are your marketing goals? Raise Your Hand if……
Why Are We Here Today? • Sharing that which will uplift consciousness • Gaining support for our small business or organization • Serving others through our Dharma • Dwapara -- energy exchanges via web
Marketing at Ananda “If Wrigley's can advertise to get people to chew their gum, why shouldn’t we advertise to get them to chew good ideas?” – Paramhansa Yogananda
Marketing at Ananda “With ingenuity, you’ll find that there’s no limit to the ways in which one can advertise, both creatively and dharmically.” –Swami Kriyananda Swami’s Suggested Reading: Material Success Through Yoga Principles, Chapter: Secrets of Effective Advertising
First things First: Know your vision (Know thyself) 1.Create your intention 2.Put it to paper 3.Use Affirmation and Visualization 4.Group Energy & Support
“The greater the faith, the greater the will The greater the will, the greater the flow of energy The greater the flow of energy, the greater the magnetism.” -Swami Kriyananda The Art and Science of Raja Yoga Magnetizing Your Online Marketing (OM)
Attracting Success Booklet
Reaching and Connecting to Your Audience 1. Target Audience 2. Core Values 3. Your Story 4. Niche 5. Messaging
1. Target Audience Target Audience (s)? “Personas” •Characteristics? Hobbies? •What are their daily behaviors and lifestyle like? •Current groups with which you have success? •Where would you like to expand to? •Where do your potential supporters go for information? •Online behaviors? •Their needs and aspirations? Goals? Questions?
2. Core Values Marketing is most effective when messaging makes a deep, immediate connection. Connecting to the “why” the target audience will care to receive what you have to give...
Core Value Practice Question to find a core value (1-2 words) that describe the essence: Why is this meaningful? Ex’s: Youth, Family, Security, Equality, Love, Acceptance, Independence Full Article: http://expandyourimpact.org/2012/01/how-to-use-core-values- marketing/
Examples of Core Values at Ananda: • Connection/Community/Family • Peace, Relaxation & Calmness, • Self-Discovery, Personal Growth • Aspiration • Joy, Living a Happier Life
What is Your Story? • Storytelling in marketing • Telling your story – Imagery – Core Values – Target Audience – Higher Meaning and Value
Niche • Unique to you? • Others in the field? • How to express this? • Joy Singers:
Messaging Checklist: ●Imagery ●Core Values ●Content ●Uniqueness ●Quotables ●Metaphor ●Testimonials ●Actions
Marketing Research • What it is? • Simple ways to do it? • Balance
Example: Joy Singers
Example: Ashram Girl Website Photo Testing
Content Marketing 2 billion pieces of content, including photos, videos, web links and news stories are "Liked" and shared each day. Article: http://expandyourimpact.org/2014/02/what-is-content-marketing/
Content Marketing Tree
Qualities of Viral Content • Inspirational • Creative • Beautiful • Evokes high energy or enthusiasm • Stories or meaningful topics • Humorous • Passionate • Caring • Surprising • Interesting • Practical/Useful • Timely Health and Education are the two most shared topics online
Content Development: SEO Content Marketing Online - Global Social Media Blogging Search Engine Optimization (SEO) Advertising Print- Local
Easy-Top SEO Tips • Page title • Domain names • Meta descriptions (160 characters or less) • Image descriptions for file names • Alt tags • Captions below images • Useful content • Research keywords using tools • Connecting (internal v external links) • Read Article: http://expandyourimpact.org/2014/01/10-easy-search-
Google Ads Keyword Tool
Blogging • What it is • Why we do it • How to do it If you could leave with one new thing to start doing in your marketing-- it should be blogging! Article: http://expandyourimpact.org/2013/04/blogging-tips-how-to-be-a- better-blogger/
Video-Imagery Why it is so important: •Professionalism & Crediblity •Vlogging (Video-Blog) •YouTube & SEO •Social Media friendly images •Virality •Copyrite – Stock Photos: – http://ashramgirlinthecity.wix.com/photography •Article: http://expandyourimpact.org/2013/03/how-to-vlog-tips-for-video- blogging/
VLOG Live Streaming via Google -- YouTube
Which Social Media Site is right for you? • Pinterest* • Google +* • YouTube* • Facebook • Twitter • Vimeo • Instagram • LinkedIn • SlideShare • Others (SPECIFIC to your audience) * = predicted to become most popular social media sites in coming years
What is Pinterest? • Pin + Interest • Made up of ‘Pinners,’ ‘Boards,’ and ‘Pins’ • Pretend you are pinning ideas to a bulletin board to read or use/learn later • Very visual and image-oriented • Like an online magazine you create yourself • Can connect with Twitter and Facebook
Finding Happiness Pinterest Example: Creative Boards by Topic
Why Use Pinterest? • 80% of NEW visitors to site, examples: – FindingHappinessMovie.com – InnerPath.com • Fastest growing social media site • SEO Boosting, ex: – Ashram Girl blog post 500 views per week • Top site for turning a post (or ‘pin’) into a sale • Reading: http://expandyourimpact.org/2013/03/into- to-pinterest-build-pinterest-network/
Google + • Connected to a GMAIL account • World-wide connection, unlimited potential • Amazing with SEO Can Use for: • Google Business Pages • Google Communities • Google Hangout or Events • YouTube video automatic uploading
Google Plus PAGE
Google Plus COMMUNITY
Google Plus Event-Hangout
Facebook • Connecting + Engaging Audience • Over 1 billion people use it • Future-- “Social Search” • Target Audiences • Ways to Use: Profiles, Groups, Pages
Other Social Media Sites • Twitter? Real time engagement, public (can message - chat with anyone) – Bloggers, celebrities, authors, etc. • LinkedIn? Professional networking and groups, potential new employees, credibility • SlideShare? Fun and SEO helpful, embed slides into your site, educational • Tumblr? Blogging, younger demographic • Instagram? All visual, urban demographic
Social Media & Your Website • Get the right social media tool or ‘widget’ to add to your website footer or header • Connect website and facebook pages via links wherever possible • Include website link on your posts • Social media tips section @ExpandYourImpact.org Logo URL
Where to place social media icons on a website:
Conclusion • Stay inspired • Be steadfast • Learn to be effective • Stay open and flexible, adapt with times • Continue to progress and be blessed! Remember: Sharing is Caring
Affirmation I leave behind me both my failures and accomplishments. What I do today will create a new and better future, filled with inner joy.
Thank you! Additional articles, marketing templates and examples: http://ExpandYourImpact.org ~ /store to get the booklets: For Ananda networking lists and articles specific to our path: http://AnandaWebServices.org/education
Questions? Also email firstname.lastname@example.org or email@example.com
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