Online Marketing for Beginners Brief Overview

33 %
67 %
Information about Online Marketing for Beginners Brief Overview
Product-Training-Manuals

Published on January 26, 2008

Author: jacuna

Source: authorstream.com

Basic Steps To Marketing Online: Small Business Series © 2008 Aim Beyond International, ltd. Learning4Managers.com Basic Steps To Marketing Online Introduction: Introduction An Abbreviated Course by: Learning4Managers.com In Collaboration with: BestSmallBusinessMarketing.com For the Long Version, Contact us at info@aimbeyond.net Or Use the Contact Us Form in Our Web sites © 2008 Aim Beyond International, ltd. Introduction: Introduction The Internet evolution: Sophisticated Web marketing strategies are easier to build. Small businesses can quickly adapt Web marketing strategies. Powerful advantage to compete against giants with multimillion dollar marketing budgets. © 2008 Aim Beyond International, ltd. Introduction: Introduction Size of small businesses allows flexibility to act quickly to adapt their online presence However, many small businesses are not taking advantage of the Internet. Learn how a small business can begin the journey of Internet marketing. © 2008 Aim Beyond International, ltd. Your Presence in the World Wide Web : Your Presence in the World Wide Web © 2008 Aim Beyond International, ltd. Your Presence in the World Wide Web : Your Presence in the World Wide Web Market your business online without spending excessive amounts of time or money. Review of one of many approaches. © 2008 Aim Beyond International, ltd. Your Presence in the World Wide Web : Your Presence in the World Wide Web 3 Simple Steps Identify the offer Build your online presence Build an audience © 2008 Aim Beyond International, ltd. Identifying the offer – Your Site’s Content : Identifying the offer – Your Site’s Content Identify the online offer. Focus on one aspect only. Identify top 3 positioning statements. Price, service, quality, innovation, customization, etc. Write one sentence for each of them. © 2008 Aim Beyond International, ltd. Identifying the offer – Your Site’s Content : Identifying the offer – Your Site’s Content Examples: Now offering 20% off all new furniture inventory New teeth whitening techniques, same old caring staff Do you know your rights in an accident? We do! © 2008 Aim Beyond International, ltd. Build Your Online Presence – Your Landing Page: Build Your Online Presence – Your Landing Page Start small. All you need is one page to establish your presence. Landing Pages: where people who are navigating online land to learn about your offer. © 2008 Aim Beyond International, ltd. Landing Page Basics : Landing Page Basics A good title or headline. A description of your offer Instructions A way to contact you. © 2008 Aim Beyond International, ltd. Web & Landing Page Do's and Dont's : Web & Landing Page Do's and Dont's Do’s Make your message clear. Use short sentences and paragraphs. Only use content that is relevant to your offer (graphics included) © 2008 Aim Beyond International, ltd. Web & Landing Page Do's and Dont's : Web & Landing Page Do's and Dont's Dont’s Don't use an animated Flash intro. Don't distract the visitor from the main message. Don't add things that don't need to be there. © 2008 Aim Beyond International, ltd. Build an audience – Marketing Your Web Site : Build an audience – Marketing Your Web Site A $0.10 click led to a $600.00 sale. A $2.4 click led to a $6,000.00 contract? How? With Pay-Per-Click Marketing © 2008 Aim Beyond International, ltd. Pay-Per-Click : Pay-Per-Click Write small text ads. Choose keywords related to the ads. People go to Google, Yahoo or MSN to look for the keywords you chose The ads display near the web search results. You pay only if a person clicks on your ad, hence the name Pay-Per-Click. © 2008 Aim Beyond International, ltd. Marketing Your Web Site Effectively:: Marketing Your Web Site Effectively: The Fundamentals of Pay-Per-Click (PPC) A site got its first 2,400 visitors using a type of Search Engine Marketing (SEM) technique called Pay-Per-Click (PPC) marketing. © 2008 Aim Beyond International, ltd. 3 Steps To Set Your Own Online Ad Campaign: 3 Steps To Set Your Own Online Ad Campaign Select keywords and phrases Test your selections Write and publish your ads © 2008 Aim Beyond International, ltd. 1. Select Keywords And Phrases : 1. Select Keywords And Phrases What would a customer type to search for you? Make a list of phrases and keywords. Your list has to contain specifics. The more specific you get about the services or products you provide, the better the chance that the right people will find you. © 2008 Aim Beyond International, ltd. 1. Select Keywords And Phrases : 1. Select Keywords And Phrases Example: Getting specific, going beyond the basics If a person is looking for teeth whitening, will not just type dentist. That person may type teeth whitening in myhometown (where myhometown is the city, town or metro area where they live). The person may even type an area code or zip code, trying to find someone local. People looking for a dentist may also be looking for comfort. They may type nice dentist in myhometown or painless dentist in myhometown. © 2008 Aim Beyond International, ltd. 2. Test Your Selections : 2. Test Your Selections Review web page or landing page. Are the keywords included? Review Google, Yahoo and MSN results. Look at both, the regular listings AND the sponsored listings. Visit competitor websites. Identify keywords to avoid and keywords to add © 2008 Aim Beyond International, ltd. 3. Write And Publish Your Ads : 3. Write And Publish Your Ads Your headline should be between 25-35 characters (including spaces). Stick to headlines that really grab attention. People respond well to discounts, the words Free, New, and Now, their city, and questions. Come up with 5 headlines and descriptions. © 2008 Aim Beyond International, ltd. The Big 3 : The Big 3 There are 3 main search engines that dominate searches online: Google, Yahoo, and MSN Live . © 2008 Aim Beyond International, ltd. Measuring Success : Measuring Success If you are placing ads for the single purpose of getting people to visit your webpage (or as some call it: to generate traffic to your site) then you should set a visitor’s count goal. How many visitors per month would you like to have coming to your site every week? © 2008 Aim Beyond International, ltd. Measuring Success : Measuring Success Some programs will require you to pay higher fees for some very high-demand keywords. Until you agree to pay the additional fee, your ads under that keyword may be suspended or paused. Generally speaking, the program will alert you of issues once you log into the system. © 2008 Aim Beyond International, ltd. Metrics: Metrics If your goal is to generate traffic: counting clicks will help you track the success of your campaign. If your goal is to generate sales: know how many people clicked on your ad, and how many of those purchased the product you offered on your site. Example: If your ads are aimed at a specific product on a specific webpage within your site, all you need to know is how many people clicked on your ad and how many bought the product from that page. © 2008 Aim Beyond International, ltd. Conclusion: Conclusion Metrics allow you to measure the success of your campaign according to the goals you have set. Use these metrics help you improve your campaigns. This process is called optimizing, bringing your campaign to optimum (best possible) level. © 2008 Aim Beyond International, ltd.

Add a comment

Related presentations

Related pages

Online Marketing for Beginners - Brief Overview ppt

Description Basic introduction to onliine marketing with practical steps for the beginner small business owner. Type: ppt
Read more

A Brief Overview Of On-line Marketing For Beginners

The World Wide Web has quickly grow to be a huge marketing and advertising possibility for quite a few firms close to the Planet. With at present over 1.3 ...
Read more

Marketing/Design - ECommerce For Beginners

eCommerce Today: A Brief Overview ... Revamped Online Marketing. In the past, online marketing meant targeting desktop and laptop users. Today, ...
Read more

How to Write a Simple Marketing Plan for Your Business

You're Way Late to the Gold Rush If You're Marketing Yourself Exclusively Online. ... as brief as possible ... give an overview of your marketing ...
Read more

Internet Marketing Training Courses & Online Marketing ...

Improve and develop your internet marketing skills with our internet marketing ... for beginners; Internet Marketing ... develop online marketing ...
Read more

Introduction to online marketing - VisitScotland.org - The ...

Introduction to online marketing Introduction to ... Here is an overview of Google Places ... Don’t be too brief There is no set rule, ...
Read more