Online Giving Matters

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Information about Online Giving Matters
Marketing

Published on March 17, 2014

Author: CarlaSandine

Source: slideshare.net

Description

Because online giving still makes up less than 10 percent of all charitable gifts, many nonprofits think investing in online fundraising is a waste of time and resources. Think again.

Did you know?

- Online giving rose 13.5 percent in 2013. But nonprofits that gave donors the best online-giving experiences raised 25 percent more than other organizations.
- For some nonprofits, mobile devices now account for half of all website visits and up to 35 percent of online gifts.
In 2013, GivingTuesday donations rose 90%, with an average online gift of $142 - a 40% increase from 2012.
- Online giving tends to be episodic, peaking with actual events such as natural disasters and awareness days, like GivingTuesday and Arizona Gives Day.

So how should these online giving trends impact your fundraising strategy? And why do people give online?

During this session, we will discuss how nonprofits can build their online presence, improve systems and processes, and engage those who are likely to give recurring donations, episodic gifts, or end of year contributions online. You will leave ready to plan for year-round online giving success using Arizona Gives Day to hone your online giving strategy and raise more money for your nonprofit.

ONLINE GIVING MATTERS

WHO WE ARE

Creative and technology solely for nonprofit organizations.

OUR SERVICES STRATEGY WEB DEVELOPMENT GRAPHIC DESIGN CRM STRATEGY & INTEGRATION COPYWRITING TRANSLATION

WHY ONLINE GIVING MATTERS

ONLINE GIVING ROSE 13% IN 2013 But nonprofits that gave donors the best online-giving experiences raised 25 percent more than other organizations.

MOBILE COUNTS FOR HALF OF ALL WEBSITE VISITS For some nonprofits

NONPROFITS COMMUNICATE FOR THREE MAIN REASONS PROGRAMS FUNDRAISING ADVOCACY

online in print on air in person mobile visual identity messaging platform vision mission values objectives audiences positioning personality ORGANIZATIONAL LEVEL IDENTITY LEVEL EXPERIENTIAL LEVEL

INFRASTRUCTURE INNOVATION INTEGRATION

30% OF ALL ONLINE GIVING OCCURS IN DECEMBER

SO WHAT SHOULD YOU DO THE OTHER 11 MONTHS OF THE YEAR?

ONLINE PRESENCE 1. BUILD

SYSTEMS & PROCESSES 2. IMPROVE

LIKELY DONORS 3. ENGAGE

LIKELY DONORS 3. ENGAGE

THANK YOU carla @ highwaytwenty.com 602-810-0434

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