Online Future for the Directory Assistance Industry

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Information about Online Future for the Directory Assistance Industry
Business & Mgmt

Published on October 12, 2009

Author: AccuraCast

Source: slideshare.net

Description

Exploring a future for Directory Assistance service providers in an industry that is being invaded and having its profits decimated by Google.

Presentation by Farhad Divecha for the Keynote session at the 2009 International Innovation Awards from 118Tracker

Online Futures By Farhad @AccuraCast

About AccuraCast London’s leading search engine marketing agency First & foremost mobile search marketing agency One of the first Google Qualified Companies in UK Recognised authority on next-generation search marketing (Forbes, Business Week, CNet) Registered 100% Ethical SEO ® Over 100 clients worldwide Founded in February 2004

London’s leading search engine marketing agency

First & foremost mobile search marketing agency

One of the first Google Qualified Companies in UK

Recognised authority on next-generation search marketing (Forbes, Business Week, CNet)

Registered 100% Ethical SEO ®

Over 100 clients worldwide

Founded in February 2004

Our Services Search engine optimisation (SEO) Paid search advertising (PPC) Mobile search marketing Social media marketing Multilingual marketing

Search engine optimisation (SEO)

Paid search advertising (PPC)

Mobile search marketing

Social media marketing

Multilingual marketing

Clients

Should you fight Google? Exploring opportunities in a world dominated by Google Case studies: Companies that had Google invade their space and yet survived Agenda

Should you fight Google?

Exploring opportunities in a world dominated by Google

Case studies: Companies that had Google invade their space and yet survived

Who makes Google money? Who Are Google’s Clients?

Who makes Google money?

 

Loyal customer base Always puts customers first Even above advertisers!! Robust advertising solution with proven results Constant innovation 76.7 billion out of 113 billion searches worldwide on Google in July 2009 => 67.6% market share (comScore) What makes Google... GOOGLE?

Loyal customer base

Always puts customers first

Even above advertisers!!

Robust advertising solution with proven results

Constant innovation

76.7 billion out of 113 billion searches worldwide on Google in July 2009 => 67.6% market share (comScore)

8.9 billion searches on Yahoo! 8 billion searches on Baidu 3.3 billion searches on Microsoft YouTube monetisation Google Audio Ads Google Print Ads Pay per call advertising Jaiku But Then...

8.9 billion searches on Yahoo!

8 billion searches on Baidu

3.3 billion searches on Microsoft

YouTube monetisation

Google Audio Ads

Google Print Ads

Pay per call advertising

Jaiku

In search – NO Elsewhere – Maybe Plenty of opportunities to coexist Partner with Google Play just outside their turf Use Google as a marketing medium So, Should You Fight Google?

In search – NO

Elsewhere – Maybe

Plenty of opportunities to coexist

Partner with Google

Play just outside their turf

Use Google as a marketing medium

Marketing Potential On Google

Who’s Tapping Into Potential?

Other Potential Being Tapped

Google Analytics – Free! Omniture & Nedstat differentiate by providing much more in-depth services at a much higher price tag Case Study: Analytics

Google Analytics – Free!

Omniture & Nedstat differentiate by providing much more in-depth services at a much higher price tag

Google Product Search Kelkoo, MoneySupermarket, Shopzilla, CompareTheMarket etc. use Google to fight Google Case Study: Price Comparison

Google Product Search

Kelkoo, MoneySupermarket, Shopzilla, CompareTheMarket etc. use Google to fight Google

Google Orkut Facebook innovates, clears up the screen space, gives users the experience they want Listens to user feedback! Case Study: Social Media

Google Orkut

Facebook innovates, clears up the screen space, gives users the experience they want

Listens to user feedback!

YouTube TV networks & manufacturers are adapting to Google and changing user habits Lower ad rates Online content Bringing the Internet to the TV Case Study: TV

YouTube

TV networks & manufacturers are adapting to Google and changing user habits

Lower ad rates

Online content

Bringing the Internet to the TV

Broaden reach on search Target popular keyword categories Optimise & advertise Provide new ad formats on site Pay per call, In-call advertising Socialise Join forces with Yahoo!, Live, Baidu Listen to your users!!! Opportunities

Broaden reach on search

Target popular keyword categories

Optimise & advertise

Provide new ad formats on site

Pay per call, In-call advertising

Socialise

Join forces with Yahoo!, Live, Baidu

Listen to your users!!!

Where Can You Broaden Reach?

Thank You Farhad Divecha Director, AccuraCast [email_address] Phone: +44 800 019 6813

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