Online First - Distilled Live Seattle February Meetup

50 %
50 %
Information about Online First - Distilled Live Seattle February Meetup
Marketing

Published on March 5, 2014

Author: katemorris

Source: slideshare.net

Description

Kicking off 2014 for online marketing means a focus on the customer, content, promotions, mobile and local.

Online First in 2014 KATE MORRIS @katemorris

Kate Morris Principal Consultant kate.morris@distilled.net @katemorris @katemorris

Here is what you should focus on in 2014. @katemorris

Spend Time with Customers Spend Budget on PR and Promotions Get Interactive Mobile is here. Everywhere. Local and Reviews

Your Customers: Know Them @katemorris

Benefits • • • • • Content Ideas Product Ideas Social Marketing Feedback Marketing and Product Testing Word of Mouth Influence

Reaching Customers • • • • • • • Surveys via Email Phone Surveys (they have to agree) UserTesting.com Qualaroo In Person, Email, Phone Discussions Events Research Social Media Accounts of Recent Customers

Budget: PR and Promotions @katemorris

Your great content will be less effective if you don’t tell people about it. @katemorris

Real PR is the only “link building” of today. @katemorris

PR budgets were revised upwards by a net balance of 3.4 per cent of clients – the highest figure over the past three quarters since PR has been specifically broken out in the IPA’s quarterly report. … The internet continues to be treated as a priority by clients, with a net 17.4 per cent revising up their budgets. 11 July 2013 by Lynsey Barber, PR Week http://www.prweek.com/article/1190283/outlook-pr-spend-brightens-according-bellwether-survey @katemorris

Get Interactive @katemorris

http://www.raptmedia.com/case-studies/philips-designed-toplay-drives-mobile-video-engagement @katemorris

http://blogs.forrester.com/anthony_mullen/13-11-01-move_beyond_awareness_with_interactive_video Our advertising forecast shows that online video for marketing is big business and is only going to get bigger. In Europe, the CAGR (compound annual growth rate) for total ad spend from 2013 to 2018 is 2.19%, but for online video ad spend, it is a staggering 18.83%. The US shows a similar (albeit smaller) skew, with total ad spend CAGR of 4.49% and video at 22.39%. Anthony Mullen, Forrester Research @katemorris

Coming Soon … @katemorris

Mobile isn’t a thing … it’s EVERYTHING @katemorris

A Former Client Mobile Traffic % of All Traffic 50.00% 45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00%

http://www.internetretailer.com/2014/01/27/2014-e-retail-will-be-more-mobile-and-more-global Indeed, on Black Friday, or the day after Thanksgiving, which is considered by many to be the unofficial kick-off to the holiday shopping season, one in five web purchases were made with a mobile device, according to web measurement firm comScore Inc. The following Monday, Cyber Monday, 17% of online purchases were made with a tablet or smartphone, comScore says. Katie Evans, Internet Retailer @katemorris

Don’t do a mobile site. Do a responsive site. @katemorris

Local: All About Reviews @katemorris

Use of Reviews http://www.brightlocal.com/wp-content/uploads/2013/06/Local-Consuner-Review-Survey-20131.pdf @katemorris

Local Search Ranking Factors This is PR and Promotions Focus efforts here next. http://moz.com/local-search-ranking-factors @katemorris

Spend Time with Customers Spend Budget on PR and Promotions Get Interactive Mobile is here. Everywhere. Local and Reviews

Thanks. Any questions? KATE MORRIS kate.morris@distilled.net @katemorris @katemorris

Add a comment

Related presentations

Related pages

DistilledLive Seattle (Seattle, WA) | Meetup

Distilled - the smarter online ... Online First in ... DistilledLive Seattle http://www.meetup.com/DistilledLive-Seattle/ http://photos3.meetupstatic ...
Read more

DistilledLive Seattle - meetup.com

... presenters for our first meetup of ... strategy for improving their online ... and we will be hosting a Distilled Live Hangout follow up ...
Read more

Distilled Blog | Online Marketing, Search, SEO & PPC

Check out the latest insights from Distilled's team of ... February 18, 2013. The Seattle office took the reins in the ... are Still Live.
Read more

2009 in Pictures & SEOmoz's Seattle Meetup on Wednesday 1 ...

2009 in Pictures & SEOmoz's Seattle Meetup on Wednesday 1/6 ... Distilled's Will ... We know so well the online world because we live the offline one at ...
Read more

March 5th Seattle Meetup | Distilled

March 5th Seattle Meetup ... another Distilled Seattle Meetup. ... can adopt content marketing as a reliable strategy for improving their online ...
Read more

15 Must Attend Online Marketing Events for 2014 - iAcquire

Ready to learn more about the latest trends in online ... 15 Must Attend Online Marketing Events for ... Distilled, and Zemanta Host Meetup to ...
Read more

Jo Turnbull | LinkedIn

View Jo Turnbull’s professional profile on LinkedIn. ... development and online marketing. ... Played on the women's first team for rugby, ...
Read more

Peliculotas

¿Qué podemos decir?. En Peliculotas nos dedicamos a subir peliculas completas en español latino sobre todos los géneros. Disfruta y comparte.
Read more