Published on December 24, 2008
Online Engagement at Bates A BLUEPRINT FOR THE ONLINE EXPERIENCE Jay Collier September 17, 2008
GETTING STARTED What we’ll cover • Blueprint for engagement • Spectrum of engagement • Goals of online engagement • Shifts in perspective • Opportunities for improvement • Principles of an effective online experience
ENGAGEMENT Blueprint for engagement • Start with powerful FROM universal ideas. Powerful, universal • Deepen involvement ideas toward greater Ambivalence to commitment: Awareness to ambivalence and Interest to Participation to awareness toward Commitment participation and commitment. TOWARD Personalized • Ultimately: build interactions personal relationships.
ENGAGEMENT Spectrum of engagement • This deepening of General engagement obviously Public continues after recruitment. Prospective Prospective Corporations, Faculty & Students Foundations • Each time a Bates person Sta & Families or partner enters a new role, they begin a new Current Current Philanthropic phase of engagement. Faculty & Students, Partners Sta & Families • Continuity is important at those potential “speed Alumni & bumps.” Friends
ONLINE ENGAGEMENT Goals of online engagement • Help Bates people connect with each other, across roles — student, faculty, staff, alumni — on campus or off. • Help people connect with the ideas that interest them the most: scholarship, research, narratives, events, places, groups, and service. • Draw constituents and friends into a satisfying and deepening lifelong experience of Bates that reflects and expresses core values. • Make online Bates ultimately portable, so that people can participate from anywhere, anytime.
ONLINE ENGAGEMENT The most universal messaging Online engagement TELLING THE BATES STORY • Start with universal, persuasive Publishing to global audiences messaging. NEWS, EVENTS, UPDATES • Learn what’s happening in areas Informing interested people of interest to you. • Visit public collaboration spaces LEARNING COLLABORATIONS Creating knowledge together and participate in the creation of new knowledge. SERVICES & TRANSACTIONS • Make exchanges of value Exchanging value through online transactions. and commitment • Build personal relationships. The most personalized interactions
ONLINE ENGAGEMENT Shift in perspective • Functional perspective • Engagement perspective Powerful, universal ideas Powerful, universal ideas TELLING THE BATES STORY TELLING THE BATES STORY NEWS, EVENTS, UPDATES NEWS, EVENTS, UPDATES LEARNING LEARNING COLLABORATIONS COLLABORATIONS SERVICES & SERVICES & TRANSACTIONS TRANSACTIONS Personalized Personalized interactions interactions
ONLINE ENGAGEMENT Opportunities for improvement TELLING THE BATES STORY • Simplify publishing, Simpli ed Standards Usability and usability, exchange, and publishing for exchange ndability findability NEWS, EVENTS, UPDATES • Integrate updates from Multiple Personalizable Cross-device community members sources subscription delivery • Provide formal and LEARNING COLLABORATIONS informal collaboration Course A nity groups Social network sites by interest integration spaces, connect to larger social networks SERVICES & TRANSACTIONS • Integrate transaction Collaborative services into a consistent, support intuitive interface Intuitive experiences
ONLINE ENGAGEMENT Principles of an effective online experience • Be dependable – anywhere, any time, any device • Be intuitive – simple publishing, searching, finding • Be useful – helpful information and instructions • Be engaging – appealing, personal, immersive • Be personalizable – up to date feeds on personal interests • Be sociable – online spaces for intellectual collaboration • Be meaningful – insight into what matters to you
EVOLUTION Thank you Thank you for your continuing partnership. Jay Collier — firstname.lastname@example.org
Online engagement: A vision and blueprint. September 17, 2008. ... Make online Bates ultimately portable, ...
Online Engagement at Bates: ... Online Engagement at Bates: Progress Report 2008. Jay Collier. Published on: Mar 3, 2016. Published in: Education ...
Online Media at Bates: Vision, Strategy, Status - June 2008 Jan 14, 2015 Education ... Online Media at Bates VISION, STRATEGY, STATUS Jay Collier June 6 ...
Where we’re going — Bates Alumni Council ... Online presentations. ... Online engagement: A vision and blueprint; Online media at Bates;
A VISION FOR September 2012. ... work depends on the engagement of leaders in ... companion web site with an Online Guide that
Our Strategic Community Plan sets out our vision, ... PHASE 2 June 2011 to September 2012 Strategic Community Plan ... workshops and online engagements. 7
Learn how to use VMOSA to take a dream and make it a reality by developing a vision, setting goals, ... September 2008: ... Online Resources.
UBC develops an institutional strategy for learning technologies. ... Developing a Shared Vision, Blueprint & Roadmap ... by Tony Bates, ...