Online eminence with Social Media & Systems of Engagement

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Information about Online eminence with Social Media & Systems of Engagement

Published on September 21, 2015

Author: NicoChillemi

Source: slideshare.net

1. © 2014 IBM Corporation IBM Academy of Technology 12th aha Conference Algebraic Hyperstructures and its Applications 2-7 September 2014, Xanthi, Greece Increase Online Eminence with Social Media and Systems of Engagement Domenico (Nico) Chillemi Executive IT Specialist ITS Italy Profession Leader Member IBM Academy of Technology zChampion Member Technical Eminence Champion Italian Journal of Pure and Applied Mathematics Managing Board Chief nicochillemi@it.ibm.com

2. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference2 Agenda Search engines and digital eminence What are systems of engagement? How does social media impact technical eminence? Social Media 101 Sharing Your Content Additional Resources –Best practices and tips for using Twitter, LinkedIn, Facebook, and Google+ IBM Academy of Technology involvement

3. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference What is eminence? 3 Eminence means standing out among others; to be noteworthy, remarkable and distinguished. What will you be famous for this year? Creating eminence means: •Achieving a position of distinction as trusted information resources •Standing out in the marketplace as individuals (and for your organization) •Driving engagement •Deepening & expanding our relationships with people in your field Image Source: http://www.lydiadifrancesco.com/wp-content/uploads/2012/02/socia

4. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference How many of you have Googled a new acquaintance?  Visit a search engine like Google or Bing http://www.google.it or http://www.bing.com/?cc=it  Search for your name  Results.....

5. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference My Results Eminence...

6. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference My IBM professional background IBM Mainframe 50 years old on April 7th Strong Batch experience Graduated in Mathematics at University of Messina (Italy) Thesis: Hyperfields & their Homomorphisms, Prof. P. Corsini & Prof. F. De Maria Member of

7. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference University

8. © 2014 IBM Corporation IBM Academy of Technology 12th aha Conference Algebraic Hyperstructures and its Applications 2-7 September 2014, Xanthi, Greece Systems of Engagement Introduction

9. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference Systems of Record Social, Mobile, Analytics Smarter Infrastructure Systems of Engagement • Transactions • Command & Control • Authored content focused on text and graphic docs • Facts and data mastered in single “source of truth” • Push our knowledge to others • Interactions • Collaboration • Community based content primarily with video / audio • Insight, trends, analytics thru open forums • Make others pull our knowledge Exploit current technologies to self growth Traditional approach still valid and mandatory to Information Tewchnology …but new approach strongly helps to reach as many people as possible

10. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference Understanding the differences between SoR and SoE Systems of Record Systems of Engagement Orientation Data-centric User-centric Usability User learns the system System learns the user Focus Transactions Interactions Governance Command & Control Collaboration Value Single-Source of Truth Open Forum for Discovery & Dialog Performance Standard Accuracy & Completeness Immediacy & Accessibility Policy Focus Security (Protect Assets) Privacy (Protect Users) 10 Source: aiim & tcgAdvisors - A “Future History” of Content Management Impact on Applications Traditional: processes and data were known and rather stable; people had defined roles & tasks; data authors need to inform interested people when something new has been created; people’ interest is known New (SoE): work with more people related data, uncertain and unstructured; interested people can search and find themselves when something new has been released; people’ interest can be new

11. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference Required CapabilitiesRequired Capabilities People Centric BusinessandEngagementModelBusinessandEngagementModel Technology & other EnablersTechnology & other Enablers EngagementChannelsEngagementChannels Integration with Systems of RecordIntegration with Systems of Record DevOps Open Standards Open Web- API / API Economy Software Defined Environment Integrated Methodology SoR – Applications SoR – Data OSLC Cloud Operating Environment TOSCA … Mobile Smarter Analytics / Prediction Social Business / Media Smarter Processe s/Cloud Security 11 Systems Of Engagement – Key Elements

12. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference Example of new technologies exploitation The Piano Guys Strong example of exploiting new technologies to build self reputation through online presence Watch the video on YouTube.

13. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference Just started Twitter with Italian Journal of Pure and Applied Mathematics  Prof. Corsini news  New journal issues information  Journal changes  New Editorial Board Members  Top journal contributors news  Events  Helpdesk  Editorial Board interactions  ...and more Expected to grow In Future Through cross-University collaboration Follow @ijpamitaly on Twitter

14. © 2014 IBM Corporation IBM Academy of Technology 12th aha Conference Algebraic Hyperstructures and its Applications 2-7 September 2014, Xanthi, Greece How does social media relate to technical eminence?

15. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference Social media helps people find your content! 15

16. © 2014 IBM Corporation IBM Academy of Technology 12th aha Conference Algebraic Hyperstructures and its Applications 2-7 September 2014, Xanthi, Greece Social Media 101

17. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference Which social network should I use? 17  Twitter: Best for sharing content (blogs, white papers, articles), professional relationship building, keyword and trend monitoring. The news feed moves quickly so you can repeat posts.  LinkedIn: Best for business networking, industry news and discussions, finding prospects, sharing thought leadership  Facebook: Best for short format information, imagery, infographics, video, following businesses and publications  Google+: Best for short format information, imagery, video, infographics, animated gifs, Google Hangouts and big impact on SEO  YouTube: Best for video blogs, tutorials, interviews, and testimonials. Easy content to embed in blog posts and share on social channels  Blog: Best for sharing expertise and thought leadership in a longer format than most social media, tips and tutorials, best practices, etc.

18. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference18 Every 60 seconds online… Source: Qmee July 2013

19. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference19 Twitter 101

20. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference LinkedIn 101 20

21. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference Facebook 101 21

22. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference YouTube 101 22

23. © 2014 IBM Corporation IBM Academy of Technology 12th aha Conference Algebraic Hyperstructures and its Applications 2-7 September 2014, Xanthi, Greece Best practices: Sharing your content

24. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference Your social media posts should…. 24 1 2 3 4 Be a teaser that inspires people to click the link to read or learn more. Include keywords – which words would you use to search for similar content? Make those your keywords & hashtags Be concise. Social media posts perform best when they’re under 120 characters and include a photo. Be repeated. Social media (especially Twitter) moves fast and you can share the same content several times – just say it differently. 5 Be engaging. Look for opportunities to share your POV by joining conversations about your areas of expertise and share links to your content when appropriate.

25. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference Shorten URLs for social media posts 25 • Open your content in a browser and copy the URL • Shorten the link using a tool like Bit.ly or Ow.ly • This provides an abbreviated URL to help you save space on social media posts (especially on Twitter) • You can view analytics about who clicked your link in Bit.ly. Just paste your shortened link in the browser and add + at the end

26. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference Webcasts Webcasts are a great way to educate people about your expertise and content and start a dialogue with interested parties. You must share your webcasts on social media to gain attendees. Record webcasts and share them repeatedly after the event on your social channels.

27. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference What else you can do with your papers to submit… 27 • If you don’t have, create your Twitter, YouTube and LinkedIn accounts • You can identify yourself with your Twitter account while publishing • You might record a video with a short presentation of your paper, upload it into YouTube and specify the link in your written paper • You might post in Twitter that your paper has been published, inviting to watch the video and comment • You can open a discussion in LinkedIn about your paper, inviting to participate • You don’t have to wait only your papers being accepted by any journal and published • You can open a blog and start writing on it some short posts about your researches • You can exploit open blogs and write articles about your studies • You can search online free archives and write something • Always, consider you need to interact with other people in the network in order to maximize your writes • Any other suggestion?

28. © 2014 IBM Corporation IBM Academy of Technology 12th aha Conference Algebraic Hyperstructures and its Applications 2-7 September 2014, Xanthi, Greece IBM Academy of Technology Involvement

29. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference IBM Academy of Technology 29 • The IBM Academy of Technology (AoT) is an internal IBM worldwide organization, done with the highest technical talents inside IBM • The selection process is very hard every year and only a few people are selected to join the organization • Selected members are recognized as eminent technology thought leaders that have an enduring impact on the IT industry that makes the world better • IBM AoT mission is following the best of innovation, helping IBM to make revenue, but also working to support innovation in the best technical areas inside Information Technology • IBM AoT Organization • Academy Leadership Team members (WW) • Academy of Technology members (WW) • Academy Affiliates (at country level)

30. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference IBM Academy of Technology Online Eminence Involvement 30 • One of the IBM Academy of Technology objectives is increasing eminence of all IBM technical population • Eminence can increase with a strong impact on business, life and people, but in an era like the current one this is not enough • Social networks, smart phones, tablets and computing dominate the actual decade Source: Radio Tweet Italia - http://www.radiotweetitalia.com/socialmediaemusica/ • For all these reasons the IBM AoT is strongly committed with Social Media and Systems of Engagement

31. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference IBM AoT & Universities Collaborations – The AoT Top 10 themes 31 • The IBM Academy of Technology often collaborates with external companies and organizations, in particular Universities • Being a high technical organization, the AoT every years needs to deal with the most impacting technical topics • Every year the AoT is committed in working with the top 10 identified technical themes, where external collaboration is very important • Please don’t hesitate to contact me for any type of collaboration with IBM anyone of you and your departments would like to start

32. © 2014 IBM Corporation IBM Academy of Technology 12th aha Conference Algebraic Hyperstructures and its Applications 2-7 September 2014, Xanthi, Greece End, References & Thanks Domenico (Nico) Chillemi e-mail: nicochillemi@it.ibm.com Twitter: @nicochillemi LinkedIn: https://www.linkedin.com/profile/view?id=31228852 YouTube: https://www.youtube.com/user/nicochillemi Facebook: https://www.facebook.com/nico.chillemi.7 Blog: http://nicochillemi.blogspot.com Interesting to read • Joahn Berger, Contagious: Why Things Catch On See http://jonahberger.com/ •Daniel Pink, To sell is human: The Surprising Truth About Moving Others This book provides valuable clues on how to leverage Social media

33. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference Thanks for the help to... Amanda Tenedini –IBM Social Business Manager, Atlanta (USA) –Follow @AmandaTene on Twitter IBM ITSO Social Business Residency Team –Raleigh (USA) –Search in Twitter the hashtag #smres IBM Academy of Technology Team –Follow in Twitter https://twitter.com/IBMAoT & see the hashtag #IBMAoT

34. © 2014 IBM CorporationIBM Academy of Technology12th AHA Conference34 Thank You

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