advertisement

Online Communities

67 %
33 %
advertisement
Information about Online Communities
Technology

Published on October 7, 2008

Author: byrnereese

Source: slideshare.net

Description

A presentation I gave on community management to Haas Business School in 2007.
advertisement

Online Communities Haas Business School, September 20, 2007 1

Byrne Reese 2

3

• “Computer Scientist” (I hack) • “Anthropologist” (I studied it once) • Product Manager 4

5

6

7

Why do Online Communities Matter? 8

Why do Online Communities Matter? 9

Collectively, we are smarter. (most of the time) 10

They give us a sense of belonging 11

They give us a heightened sense of responsibility to one another 12

They allow us to accomplish things we couldn’t accomplish on our own 13

They bring meaning to our lives 14

Ok, so why do Online Communities Matter? 15

Community 16

Communication 17

• Community is how we get stuff done • Community allows us to accomplish things greater then ourselves 18

And from a product manager’s view: 19

Communities... • Allow us to connect with the audiences we care about • Help build affinity for our products • Foster greater product advocacy • Provide us with valuable product feedback 20

Building Communities 21

Communities are not things Communities are organisms 22

Community Biology 23

Rule #1: Give them a place to take root 24

Or they might show up where you don’t want them 25

Or they might show up where you don’t want them Like in your backyard. 26

Or they might show up where you don’t want them Like in your backyard. When you are out of town. 27

Keep in mind... 28

Some environments are more suitable than others 29

Where they take root may surprise you 30

Helping Communities to Thrive 31

32

33

Inputs & Outputs 34

INPUT Information 35

OUTPUT (magic) 36

OUTPUT 37

Community Culture 38

“The values, traditions, norms, customs, arts, history, folklore, and institutions that a group of people share.” 39

norms 40

rules 41

• Norms define what is acceptable and unacceptable • Norms provide the means for the community to keep its members in check 42

They allow you to step in and take action if necessary 43

Stories from the Trenches 44

Go with the flow 45

Don’t force your community to adapt to your product. 46

47

Adapt your product to your community. 48

49

Use communities strategically 50

+ Ads = See Also: Giving Communities a Place to Grow 51

Don’t wait for communities to find their own home. 52

Give them a place of your choosing to call home. 53

Community is a feature 54

Know how community can attract or repel future customers and users 55

56

vs. 57

Things to be mindful of 58

“If you build it, they will come.” 59

Believe it or not, you are not God. Even in the communities you start. 60

Remember: you are dealing with people who are emotionally invested 61

• Be sensitive • Be fair • Be honest • Be transparent • Be humble 62

And what ever you do... 63

Don’t feed the Trolls 64

Thank you. 65

byrne@majordojo.com http://majordojo.com 66

67

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

Online-Community – Wikipedia

Eine Online-Community (englisch für Internet-Gemeinschaft) ist eine organisierte Gruppe von Menschen, die im Internet miteinander kommunizieren und ...
Read more

Online community - Wikipedia, the free encyclopedia

An online community is a virtual community whose members interact with each other primarily via the Internet. For many, online communities may feel like ...
Read more

Communities.com - Free Online Community with Photo ...

100% FREE online community with photo profiles, ratings, galleries, communities, forums, blogs, chat, messaging, and much more. Join now and start making ...
Read more

Online-Community Definition | Gründerszene

Der Begriff Online-Community hat sich inzwischen wahrscheinlich auch wegen der zunehmenden medialen Präsenz in den deutschen Wortschatz integrieren ...
Read more

Kategorie:Online-Community – Wikipedia

Seiten in der Kategorie „Online-Community“ Es werden 200 von insgesamt 203 Seiten in dieser Kategorie angezeigt: (vorherige Seite) (nächste Seite)
Read more

Virtual community of practice - Wikipedia, the free ...

An Online Community of Practice (OCoP), also known as a Virtual Community of Practice (VCoP), is a Community of Practice (CoP) that is developed on, and is ...
Read more

Online-Communitys: Was Netz-Nutzer wirklich wollen ...

Online-Communitys: Was Netz-Nutzer wirklich wollen. Von Stefan Schultz. Wollen Internet-Nutzer gruscheln? Im Netz neue Menschen treffen? Alles und jeden ...
Read more

spin.de - die Community: Chat, Forum, Online-Spiele ...

Riesige Online-Community mit Chat, Foren und Online-Spielen. Benutzer erhalten eine eigene Homepage mit Fotos, Blog und Gästebuch und können miteinander ...
Read more

chat4free.de - Die Online-Community; Chatten, Dating und ...

chat4free.de - Die Online-Community; Chatten, Dating und Freunde finden.
Read more

Online Communities, Weblogs und die soziale Rückeroberung ...

Christian Eigner, Helmut Leitner, Peter Nausner, Ursula Schneider - Online Communities, Weblogs und die soziale Rückeroberung des Netzes jetzt kaufen.
Read more