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Online Collaborative Learning and Marketing Using Wikis and Blogs

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Information about Online Collaborative Learning and Marketing Using Wikis and Blogs
Education

Published on November 22, 2008

Author: vjmslides

Source: slideshare.net

Description

Concurrent session of the 2008 CMED Conference.
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Welcome to the CMED Conference!

Online Collaborative Learning and Marketing Using Wikis and Blogs

A focus on asynchronous content delivery

Facilitator In social networking, we all contribute to the content! Vickie Maris, lifelong learner, blogger, Web 2.0 explorer, educational solution provider [email_address] www.reachlearners.blogspot.com 765-496-6845 Engineering Professional Education Purdue University

In social networking, we all

contribute to the content!

Vickie Maris, lifelong learner, blogger, Web 2.0 explorer, educational solution provider

[email_address] www.reachlearners.blogspot.com

765-496-6845

Engineering Professional Education

Purdue University

My Influencers

Goals of Session Learn about Web 2.0 tools from each other Inspire you to employ a Web 2.0 tool as an educational tool Gain ideas for working with an instructor who is converting a course to online

Learn about Web 2.0 tools from each other

Inspire you to employ a Web 2.0 tool as an educational tool

Gain ideas for working with an instructor who is converting a course to online

Additional Goal of Session Inspire you to be prepared for upcoming lifelong learners

Inspire you to be prepared for upcoming lifelong learners

An observation of technology uses along the sidewalks of Purdue University 5 minutes on the sidewalk between classes under the Purdue bell tower Photos taken: Sept. 28, 2007

An observation of technology uses along the sidewalks of Purdue University

5 minutes on the sidewalk between classes under the Purdue bell tower

Photos taken: Sept. 28, 2007

 

 

 

Multi-generational workforce More than one generation in a single position within a company No longer older staff running the office with youngest staff in entry level jobs only Longer life expectancy means people are continuing to work later in life Demise of job security has changed how Gen X and Gen Y think about work

More than one generation in a single position within a company

No longer older staff running the office with youngest staff in entry level jobs only

Longer life expectancy means people are continuing to work later in life

Demise of job security has changed how Gen X and Gen Y think about work

Multi-generational workforce Organizations can profit from the varying generations around the table For U.S. to compete globally, we have to be an innovation-based, knowledge-based workforce (about 20% of workforce is college graduates working in knowledge-based occupations) A lot of companies competing for a finite pool of highly-skilled workers

Organizations can profit from the varying generations around the table

For U.S. to compete globally, we have to be an innovation-based, knowledge-based workforce (about 20% of workforce is college graduates working in knowledge-based occupations)

A lot of companies competing for a finite pool of highly-skilled workers

Four generations in the workforce Veterans – 1922-1945, totaling about 52 million Baby Boomers – 1946-1964, totaling about 76 million Gen X – 1965-1980, totaling about 44 million Gen Y – 1981-2001 – born to the younger Baby Boomers totaling 69.7 million

Veterans – 1922-1945, totaling about 52 million

Baby Boomers – 1946-1964, totaling about 76 million

Gen X – 1965-1980, totaling about 44 million

Gen Y – 1981-2001 – born to the younger Baby Boomers totaling 69.7 million

Characteristics of Gen X Things can be done any way, but merely must get done Latchkey kids; left at home earlier in life, matured faster Prefer informality in the workplace; jeans, t-shirts, anything less corporate is good Work to live; enjoy a balanced life

Things can be done any way, but merely must get done

Latchkey kids; left at home earlier in life, matured faster

Prefer informality in the workplace; jeans, t-shirts, anything less corporate is good

Work to live; enjoy a balanced life

Characteristics of Gen Y High parent involvement in big decisions Most loved generation Very technologically savvy Work to live; enjoy a balanced life

High parent involvement in big decisions

Most loved generation

Very technologically savvy

Work to live; enjoy a balanced life

Web 2.0 and Social Networking Web 2.0 – “Second generation of web-based communities and hosted services, which aim to facilitate creativity, collaboration and sharing between users.” Social Networking – “Communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.” Source: Wikipedia.org

Web 2.0 – “Second generation of web-based communities and hosted services, which aim to facilitate creativity, collaboration and sharing between users.”

Social Networking – “Communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.”

Web 2.0 and Social Networking Use of the Web as a platform Zoho, Google Docs Simplicity Open Source / Open Educational Resource (OER) Reuse allowed and encouraged User-generated content Categorized and efficient Tagging, social bookmarking Cross-platform / device cooperation Windows, Mac, Linux, iPhone Source: Presentation by Kevin O’Shea, Purdue University

Use of the Web as a platform

Zoho, Google Docs

Simplicity

Open Source / Open Educational Resource (OER)

Reuse allowed and encouraged

User-generated content

Categorized and efficient

Tagging, social bookmarking

Cross-platform / device cooperation

Windows, Mac, Linux, iPhone

Examples Web 2.0 Blogs and RSS Wikipedia, WikiSpaces, Blogger, Google (gmail, GoogleDocs, etc.) Wikis Social Networking Facebook MySpace Friendster Classmates LinkedIn

Web 2.0

Blogs and RSS

Wikipedia, WikiSpaces, Blogger, Google (gmail, GoogleDocs, etc.)

Wikis

Social Networking

Facebook

MySpace

Friendster

Classmates

LinkedIn

Social network users Facebook – lifestyle play, more than 60 million active users; 250,000 new registrations per day; fastest growing demographic are users 25 years and older; #1 photo sharing application on Web; 14 mil photos uploaded daily MySpace – largest social network in North America w/ 110 mil monthly active users globally; 1 in 4 Americans on MySpace; 300,000 new people sign up every day

Facebook – lifestyle play, more than 60 million active users; 250,000 new registrations per day; fastest growing demographic are users 25 years and older; #1 photo sharing application on Web; 14 mil photos uploaded daily

MySpace – largest social network in North America w/ 110 mil monthly active users globally; 1 in 4 Americans on MySpace; 300,000 new people sign up every day

Creative Commons Mark creative work with freedom you want it to carry Flickr.com; slideshare.net Post photos and other creative works on web while still expressing how it gets used

Mark creative work with freedom you want it to carry

Flickr.com; slideshare.net

Post photos and other creative works on web while still expressing how it gets used

Facebook in Education – Study Hall

A Move towards Crowd Source Marketing Old commercial model – present products/services for sale; customer chooses among them – fast eroding Customer is increasingly calling the shots – she’s insisting you come up with the products/services that precisely meet her tastes (educational needs) Source: We are Smarter Than Me – How to Unleash the Power of Crowds in Your Business by Barry Libert and Jon Spector and 1000s of Contributors, Wharton School Publishing www.wearesmarter.org

Old commercial model – present products/services for sale; customer chooses among them – fast eroding

Customer is increasingly calling the shots – she’s insisting you come up with the products/services that precisely meet her tastes (educational needs)

Options Regarding Crowd Source Marketing Hold back the tide and maintain old ways Find out what customer wants and provide it Determine where customer is headed and get there ahead of her You can look upon every community – online and offline – as a crowd sourcing opportunity

Hold back the tide and maintain old ways

Find out what customer wants and provide it

Determine where customer is headed and get there ahead of her

You can look upon every community – online and offline – as a crowd sourcing opportunity

Check out examples of crowd sourcing Zebo.com – a growing social shopping site with 5+ million young and not-so-young materialists; share photos, profiles, blogs, lists of products owned and desired; links to online shops Chacha.com – founded in 2005 by 2 Carmel, Indiana entrepreneurs; most popular voicemail system now used by 1 billion subscribers; online FAQ of sorts that offers canned answers as well as responses by real “guides”

Zebo.com – a growing social shopping site with 5+ million young and not-so-young materialists; share photos, profiles, blogs, lists of products owned and desired; links to online shops

Chacha.com – founded in 2005 by 2 Carmel, Indiana entrepreneurs; most popular voicemail system now used by 1 billion subscribers; online FAQ of sorts that offers canned answers as well as responses by real “guides”

Check out examples of crowd sourcing VC2 – viewer-created content on television L’Oreal paid $1000 for a stunning and sophisticated viewer-created ad that would have cost 150X as much if produced in house (we could have our customers and clients create our ads) Prosper.com and Zopa.com – people making loans to other people and holding one another accountable

VC2 – viewer-created content on television

L’Oreal paid $1000 for a stunning and sophisticated viewer-created ad that would have cost 150X as much if produced in house (we could have our customers and clients create our ads)

Prosper.com and Zopa.com – people making loans to other people and holding one another accountable

A few ways to avoid the pitfalls of 2.0 Lead from the rear – idea is to access fresh, powerful ideas and instincts of a community Know when to step in – communities have built-in self-correcting capacities but flamers or intruders that hinder community operations shouldn’t go unchecked Form a club or real community of like-minded people – odds of success increase when members share similar outlook

Lead from the rear – idea is to access fresh, powerful ideas and instincts of a community

Know when to step in – communities have built-in self-correcting capacities but flamers or intruders that hinder community operations shouldn’t go unchecked

Form a club or real community of like-minded people – odds of success increase when members share similar outlook

A few ways to avoid the pitfalls of 2.0 You can’t hide, so don’t even try – errors will be exposed to community; admit mistakes and move on; stay away from the spin on your message Forget about perfection – if communication is too flashy, it shuts down discussion Stir things up – make all viewpoints on a topic welcome to keep things active

You can’t hide, so don’t even try – errors will be exposed to community; admit mistakes and move on; stay away from the spin on your message

Forget about perfection – if communication is too flashy, it shuts down discussion

Stir things up – make all viewpoints on a topic welcome to keep things active

A few ways to avoid the pitfalls of 2.0 Say thank you – remember that a transaction is taking place; acknowledge and reward This is not a one-night stand – takes time to attract members of the community Source: We are Smarter Than Me – How to Unleash the Power of Crowds in Your Business by Barry Libert and Jon Spector and 1000s of Contributors, Wharton School Publishing www.wearesmarter.org

Say thank you – remember that a transaction is taking place; acknowledge and reward

This is not a one-night stand – takes time to attract members of the community

Why the interest in Web 2.0? Strong support for collaboration in the creation process Belief that “my point and how I express it” matters Need to feel connected to one another Growing form of literacy Multi-tasking Collective intelligence

Strong support for collaboration in the creation process

Belief that “my point and how I express it” matters

Need to feel connected to one another

Growing form of literacy

Multi-tasking

Collective intelligence

What are blogs? Communication and publishing tool Journal on the web – easily updatable by the author (with little to no technical background) Can be set up as an open blog or private blog

Communication and publishing tool

Journal on the web – easily updatable by the author (with little to no technical background)

Can be set up as an open blog or private blog

RSS Feeds Using RSS feeds to personalize your reading of web content Sign up for a reader such as Google Reader, Bloglines or Newsgator. http://www.commoncraft.com/rss_plain_english Your Favorite Blog Your News Site Video clip – RSS feeds; readers

Using RSS feeds to personalize your reading of web content

Sign up for a reader such as Google Reader, Bloglines or Newsgator.

What are blogs? Powerful – allow millions to publish and millions to respond Engaging – both writer and reader can participate Easy to create – takes 5 minutes or less in service such as blogger.com Plentiful – Technorati says 175,000 new blogs created per day; 1.6 million posts per day or over 18 updates per second

Powerful – allow millions to publish and millions to respond

Engaging – both writer and reader can participate

Easy to create – takes 5 minutes or less in service such as blogger.com

Plentiful – Technorati says 175,000 new blogs created per day; 1.6 million posts per day or over 18 updates per second

State of the Blogosphere comScore MediaMetrix (August 2008) Blogs: 77.7 million unique visitors in the US Facebook: 41.0 million | MySpace 75.1 million Total internet audience 188.9 million eMarketer (May 2008) 94.1 million US blog readers in 2007 (50% of Internet users) 22.6 million US bloggers in 2007 (12%) Universal McCann (March 2008) 184 million WW have started a blog | 26.4 US 346 million WW read blogs | 60.3 US 77% of active Internet users read blogs Statistics from . . . http://technorati.com/blogging/state-of-the-blogosphere/

comScore MediaMetrix (August 2008)

Blogs: 77.7 million unique visitors in the US

Facebook: 41.0 million | MySpace 75.1 million

Total internet audience 188.9 million

eMarketer (May 2008)

94.1 million US blog readers in 2007 (50% of Internet users)

22.6 million US bloggers in 2007 (12%)

Universal McCann (March 2008)

184 million WW have started a blog | 26.4 US

346 million WW read blogs | 60.3 US

77% of active Internet users read blogs

Technorati Authority - Blogs Check out the 100 most popular blogs to learn from them The #1 ranked blog - the most other distinct blogs linking to it in the last 6 months To increase your Technorati Authority - write things that are interesting to other bloggers so they'll link to you. You can also link to source material when you blog

Check out the 100 most popular blogs to learn from them

The #1 ranked blog - the most other distinct blogs linking to it in the last 6 months

To increase your Technorati Authority - write things that are interesting to other bloggers so they'll link to you. You can also link to source material when you blog

How do instructors use blogs? Marketing of a course Extend a class discussion or create an exclusively-online discussion Links to homework help (animated video homework solutions) Online learner communities in which students help one another

Marketing of a course

Extend a class discussion or create an exclusively-online discussion

Links to homework help (animated video homework solutions)

Online learner communities in which students help one another

 

 

 

 

 

Title Instructor, Dr. Mitch Springer, PMP, SPHR –experienced teaching Program Management in face-to-face format Content, analysis, design, syllabus, assessment, in state of readiness for conversion Manufacturing partners had interest in employees taking course online

Instructor, Dr. Mitch Springer, PMP, SPHR –experienced teaching Program Management in face-to-face format

Content, analysis, design, syllabus, assessment, in state of readiness for conversion

Manufacturing partners had interest in employees taking course online

Title Reorder modules in syllabus for the taping Prepare for taping with assortment of Purdue ties

Reorder modules in syllabus for the taping

Prepare for taping with assortment of Purdue ties

Explicit instructions included for registering for course in Blackboard Speedy book review assignment for engaging learner in the content and creation of a class-produced resource collection Discussion questions to build community and further engage learners with content Syllabus to engage credit and non-credit learners in the same online course

Explicit instructions included for registering for course in Blackboard

Speedy book review assignment for engaging learner in the content and creation of a class-produced resource collection

Discussion questions to build community and further engage learners with content

GRADES / CEUs Table developed for syllabus 1.2 CEUs 1 academic credit Credit or CEUs for successful completion of course 100 pts 100 pts  Final Exam  Response to Speedy Book Reviews Up to 5 extra credit points  Speedy Book Review  Participate in online threaded discussion in Blackboard  View recorded video lectures (streaming or mpg4 for download)  Post an online introduction document in Blackboard Non-Credit Students (potential to earn 1.2 CEUs – continuing education units) Credit Students (potential to earn 1 academic credit) Checklist of activities for credit and non-credit students in Program Management: A Comprehensive Overview

Purpose is to collaboratively create a list of resources on topic of Program Management Instructions: Select a topic from list posted in Blackboard (or suggest your own) Do online searches to find books, textbooks, research publications or articles on the topic Write a one-page summary of the resource you selected in your chosen topic area Post in assignment section in Blackboard (assignments will be moved to a folder for everyone to access) Comment in discussion board on at least two other assignments Speedy book review assignment added

Purpose is to collaboratively create a list of resources on topic of Program Management

Instructions:

Select a topic from list posted in Blackboard (or suggest your own)

Do online searches to find books, textbooks, research publications or articles on the topic

Write a one-page summary of the resource you selected in your chosen topic area

Post in assignment section in Blackboard (assignments will be moved to a folder for everyone to access)

Comment in discussion board on at least two other assignments

 

 

 

Table discussion - blogs Share examples at your table of how blogs can be used in education or marketing of education and prepare to share one idea per table with the entire group Discuss benefits of a blog for marketing or education and share a benefit with the larger group Discuss pitfalls to use of a blog in marketing or education and identify one to share with group

Share examples at your table of how blogs can be used in education or marketing of education and prepare to share one idea per table with the entire group

Discuss benefits of a blog for marketing or education and share a benefit with the larger group

Discuss pitfalls to use of a blog in marketing or education and identify one to share with group

What are wikis? Collaborative public writing tool User-generated and maintained Content rich Fully-editable Useful when desired end result is a website-like product designed by the participants

Collaborative public writing tool

User-generated and maintained

Content rich

Fully-editable

Useful when desired end result is a website-like product designed by the participants

A little wiki history W hat I K now I s – Ward Cunningham was creating the WikiWikiWeb and learned that wikiwiki means “fast” Highly collaborative composing and creativity Wikis have watch lists

W hat I K now I s – Ward Cunningham was creating the WikiWikiWeb and learned that wikiwiki means “fast”

Highly collaborative composing and creativity

Wikis have watch lists

Using wikis in education Group service learning project Wiki was accessible to all groups in class and was updated daily Client of service learning project had constant access to wiki as project was developing during semester Students/instructor always informed of updates through watch lists

Group service learning project

Wiki was accessible to all groups in class and was updated daily

Client of service learning project had constant access to wiki as project was developing during semester

Students/instructor always informed of updates through watch lists

EDCI 561 wiki

Table discussion - wikis Share examples at your table of how wikis can be used in education or marketing of education and prepare to share one idea per table with the entire group Discuss benefits of a wiki for marketing or education and share a benefit with the larger group Discuss pitfalls to use of a wiki in marketing or education and identify one to share with group

Share examples at your table of how wikis can be used in education or marketing of education and prepare to share one idea per table with the entire group

Discuss benefits of a wiki for marketing or education and share a benefit with the larger group

Discuss pitfalls to use of a wiki in marketing or education and identify one to share with group

Get your hands on a wiki Update a wikipedia or wiktionary entry Join wikispaces and become a member of the CMED wiki Create your own wiki Faculty development in wiki use Communication with staff

Update a wikipedia or wiktionary entry

Join wikispaces and become a member of the CMED wiki

Create your own wiki

Faculty development in wiki use

Communication with staff

Google Alerts

Google Alerts Google Blogs Alert for: Dawn of Promise Farm Updates on the happenings at Dawn of Promise By Life-long Learner Vickie(Life-long Learner Vickie) At Dawn of Promise Farm in Battle Ground, Indiana, Vickie Maris is working with Serendipity's Savannah in preparation for the testing to obtain registration through the Delta Society ... Dawn of Promise Farm - http:// lovelypony.blogspot.com / Article - To Touch a Llama By Life-long Learner Vickie(Life-long Learner Vickie) Here is a wonderful article about the use of llamas in animal-assisted therapy. The link will take you over to the Delta Society website where you can read the article by Darlene Meyer and how she works with her two llamas. Clay Ridge Llamas of Dawn of... - http:// lovelyllama.blogspot.com /

 

Links www.blogger.com www.wikispaces.com www.facebook.com www.myspace.com www.linkedin.com www.slideshare.net/vjmslides (PPT is available here)

www.blogger.com

www.wikispaces.com

www.facebook.com

www.myspace.com

www.linkedin.com

www.slideshare.net/vjmslides

(PPT is available here)

Links www.lovelypony.blogspot.com www.lovelyllama.blogspot.com www.reachlearners.blogspot.com http://hed20backchannel.blogspot.com/ http://me274fa07.blogspot.com/ www.brightstorm.com

www.lovelypony.blogspot.com

www.lovelyllama.blogspot.com

www.reachlearners.blogspot.com

http://hed20backchannel.blogspot.com/

http://me274fa07.blogspot.com/

www.brightstorm.com

You can choose to look back on the old days and old ways or you can lead in a brand new way from a position of understanding this next generation

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