Online branding of Ibtada

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Information about Online branding of Ibtada
Business & Mgmt

Published on November 27, 2008

Author: pradeepsinghraghav

Source: slideshare.net

 

 

Ibtada is an urdu word that means beginning. Ibtada is a not for profit, non governmental development organization. Started in 1997, after founder director conducted benchmark survey Mewat for government of Rajasthan. Organization is working in MEWAT region of Rajashtan. Partners and Donors:

Ibtada is an urdu word that means beginning.

Ibtada is a not for profit, non governmental development organization.

Started in 1997, after founder director conducted benchmark survey Mewat for government of Rajasthan.

Organization is working in MEWAT region of Rajashtan.

Partners and Donors:

Saving and Credit based women institutions Girl Child Education Resource agency

Saving and Credit based women institutions

Girl Child Education

Resource agency

 

 

 

 

 

 

Organization has expertise in running credit based women institutions. Organization has successfully ventured in girl child education programmes withTaleemshala. Sir Ratan tata trust is regular supporter of the organization. Office activities are taken care by a staff of 10 people. Organization doesn’t have any database management arrangement. There is no second level intellectual capital in organization. Organization has goodwill and credibility amongst other NGO’s and in the area. Organization believes in capacity building of the staff rather than going for fresh talent. Field workers are motivated to write case studies .

Organization has expertise in running credit based women institutions.

Organization has successfully ventured in girl child education

programmes withTaleemshala.

Sir Ratan tata trust is regular supporter of the organization.

Office activities are taken care by a staff of 10 people.

Organization doesn’t have any database management arrangement.

There is no second level intellectual capital in organization.

Organization has goodwill and credibility amongst other NGO’s and

in the area.

Organization believes in capacity building of the staff rather than

going for fresh talent.

Field workers are motivated to write case studies .

 

Homepage Simple and appealing. Links to other pages with details Flash anmation Unique Features Vision 2017. Resource Center Career section Multimedia Link to Photogallery. Video documentation Navigation Drop down menu. List of menu on every page. Another list on top of page.

Homepage

Simple and appealing.

Links to other pages with details

Flash anmation

Unique Features

Vision 2017.

Resource Center

Career section

Multimedia

Link to Photogallery.

Video documentation

Navigation

Drop down menu.

List of menu on every page.

Another list on top of page.

Homepage Roll down format. Links to other pages with details Links to success stories. Unique Features Subscription for news letter.. Section to donate. Navigation List of menu on every page. Too many links create messy look. Multimedia Very strong news section. No picture or video gallery.

Homepage

Roll down format.

Links to other pages with details

Links to success stories.

Unique Features

Subscription for news letter..

Section to donate.

Navigation

List of menu on every page.

Too many links create messy look.

Multimedia

Very strong news section.

No picture or video gallery.

Homepage Simple and crisp. Don’t feature link to other pages. Products like NGO directory are available here. Navigation Drop down menu on every page. Unique Features Products for sale. Multimedia Photo gallery and video section. Downloadable reports and reading material.

Homepage

Simple and crisp.

Don’t feature link to other pages.

Products like NGO directory are available here.

Navigation

Drop down menu on every page.

Unique Features

Products for sale.

Multimedia

Photo gallery and video section.

Downloadable reports and reading material.

Working in many sectors but want to focus on saving and credit based institutions ,girl child education and resource agency. Funding agencies check websites for eligible NGO’s. Website is in very bad shape. Was made by srijan for free. Have lost passwords to operated website. Budget constraints. No second level intellectual capital. Ample casestudies and pictorial database is available but it is not in structured format. Need an online platform which is easy to update and maintain. Want multimedia content on online platform. Want to inform people about success stories. Want donor link on our website like DHAN .

Working in many sectors but want to focus on saving and credit based institutions ,girl child education and resource agency.

Funding agencies check websites for eligible NGO’s.

Website is in very bad shape. Was made by srijan for free. Have lost passwords to operated website.

Budget constraints.

No second level intellectual capital.

Ample casestudies and pictorial database is available but it is not in structured format.

Need an online platform which is easy to update and maintain.

Want multimedia content on online platform.

Want to inform people about success stories.

Want donor link on our website like DHAN .

WEBSITE

Blog

General suggestions Organization should motivate its employees to learn about blogging and share their experience with others using blog. Organization should work on devising some mechanism of managing its priceless database .

General suggestions

Organization should motivate its employees to learn about blogging and share their experience with others using blog.

Organization should work on devising some mechanism of managing its priceless database .

 

 

 

Web analytics is study of online behavior in order to improve it. It helps in planning the content and design of website and managing marketing campaigns. For this project google analytics was used which is a free service of google.

Web analytics is study of online behavior in order to improve it.

It helps in planning the content and design of website and managing marketing campaigns.

For this project google analytics was used which is a free service of google.

 

Advertising or showing the links of those sites on our webpage where we want to put our links. Increases the visibility of site across the web. Increase page ranking in search engines. Generates leads to our sites from these sites . We asked our partner for link exchange initially. Registered in forums for link exchanges. We exchanged our links with 5 websites initially on pilot basis.

Advertising or showing the links of those sites on our webpage where we want to put our links.

Increases the visibility of site across the web.

Increase page ranking in search engines.

Generates leads to our sites from these sites .

We asked our partner for link exchange initially.

Registered in forums for link exchanges.

We exchanged our links with 5 websites initially on pilot basis.

A form of direct marketing which uses email as means of communicating messages to an audience. A list of 400 emails was generated using database of organization. Mail containing information about our blog with embedded link was sent .

A form of direct marketing which uses email as means

of communicating messages to an audience.

A list of 400 emails was generated using database of

organization.

Mail containing information about our blog with embedded

link was sent .

Marketing techniques that use preexisting social networks to increase brand awareness through self replicating viral processes. We created a message about our taleemshala project to promote our blog. we created sensitive mail about taleemshala program. Asked people to visit our link to know more about changes we brought. Asked them to forward the link to be part of this endevor.

Marketing techniques that use preexisting social networks to increase brand awareness through self replicating viral processes.

We created a message about our taleemshala project to promote our blog.

A search on girl child education gets our video to the viewer. Link to our blog is embedded in the video.

Links from youtube are views of videos on youtube. Email marketing generated highest link i.e. 182.

 

 

 

 

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