Published on March 3, 2014
Who the Hell am I ?
03 Meet Me Bibin Parukoor Brand Ninja & Design Wiz Thomas • Co-Founder at Avocado Duku • Engineer turned Social Media Geek • Crazy Designer • Entrepreneur • Adventure Enthusiast • Tech Cruncher • Gadget Lover • Hardcore IEEE'ian
Brands are Everywhere
Brand is NOT • A logo • Corporate Identity • Advertising • Marketing
Brand IS • Confidence • Passion • Belonging • Marketing • Action • Security • A set of unique values
Brands are BIG business
Many things can be branded • Products • Services • People • Places • Religions
Brands can take you places
Brands • Guarantee QUALTIY • Evoke DESIRE • Help us BELONG
But now Brands work in a different way
Brands are • finding info (Google !) • sharing films (YouTube !) • selling stuff (eBay !) • making friends (facebook !) • adding to knowledge (Wikipedia !) IN WAYS WE NEVER COULD BEFORE !
Brands say ‘USE ME’
Brands are now YOURS
YOU make them
YOU un make them
Brands Create Magic
Brands fuel our IMAGINATION
Make us Aspire for more
This is what Brands do !
Most powerful tool of Brands ADVERTISING
Advertising • TV • Radio • Press • Billboards • Online Media • ALL HAVE CREATED SYMBOLS !
Changing World !
3 International Case Studies • Sandwich Experiment Walkers Chips, Sandwich, UK • Power with Billboards NedBank, South Africa • Democratic Car making Volkswagen Peoples Car Project, China
Brands REACH OUT to the common man
The Online Branding MANTRA
Online Branding A key marketing challenge in today’s multichannel, multi-device world is the integration of digital marketing opportunities into the traditional marketing mix.
Online Branding Leveraging the capabilities of the Internet’s network connectivity and interactivity to drive revenue is of paramount importance to today's marketer.
Crisis ? “Used to be, TV was the answer. The only problem was it stopped working sometime around 1987.” President GM North America “Broadcasting an ad on television or in a newspaper is admitting you have no idea who your customers are.” Gary Loveman, CEO, Harrah’s
Tactics • Immersion Immersed in a brand's influence • Advergaming •Turing ‘brick’ brands digital
Drive the Brand.. …websites need to be more than a communication channel to customers. they must be a proposition in their own right. …websites must be an extension of the products and services that a brand provides to its customers.
Drive the Brand …marketers must understand that as soon as content becomes digital, customers expect more from it. …you have to allow for co-creation and create “Prosumers”.
Drive the Brand.. The edge boundaries between content, advertising, and application have gone.
Brand building on facebook
The Whole Picture Advertising faces new challenges Attention, niche demand, value of social communication A new medium changes relationships From customer to guest From teller of stories to resource for stories
The Whole Picture Brand Value: Brand means authentic thought leadership (not one-way interruptions) Brand value depends on the amount (and maybe quality) of social communication
Sensational Content creates the online value
Best 3 Campaigns of last year • Dove – Beatty sketches • Red bull - Felix’s Jump from Space • Volvo – Jon Vaun Damn’s Epic Split
Brand’s • Engage • Involve • Entertain • Excite Let the BRANDS change your life !
Love your BRANDS !
Brands are more invested today than ever before on curating and distributing paid,...
Marketers need to be creating and publishing original content across many differen...
As content marketing continues to increase in popularity in every industry, more m...
Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...
This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...
Online Networking; Face to Face; ... Make this your mantra: ... 2 comments on “ Your Personal Branding Mantra ” EXPERT. Chris Perry says:
The Brand Mantra. The final brand positioning building block is the brand mantra, which some refer to as the brand essence and others call a brand promise.
Sure, everyone knows what a brand is. Coke, Pepsi, McDonald’s. But why should you care about branding? Read on for a breakdown of this job ...
Brand Mantra: The Queen of Positioning: Author: Varalakshmi. T Assistant Professor Department of MBA Surana College Centre for Post Graduate studies
What is a brand mantra? Frequently ... dresses often cost more on a designer's website than on purchase through an online ... Branding: Having used a ...
Branding mantra – "Connect with your customers ... He helps entrepreneurs get the online resources they need to grow their companies by project managing ...
A helpful way to do this is to create a brand mantra. ... personal branding tips from ... of your newly-created mantra online. ...
Web design, SEO and online brand marketing in Tenerife, and worldwide. Mobile ready websites, social media and graphic design.
Enjoy Gini’s post and create your personal mantra! ... Online Identity, Personal Branding, Personal branding tips Tagged With: 30x30x30 blogathon, ...