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Onitsuka Tiger launches ‘Find your Tiger’ gamefication competition: www.fyt-competition.com.au

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Information about Onitsuka Tiger launches ‘Find your Tiger’ gamefication competition:...
Marketing

Published on March 7, 2014

Author: MaartenPlatenkamp

Source: slideshare.net

Description

Independent digital agency, Lash Creative launched the ‘Find your Tiger’ Facebook competition on the 6th of March giving game participants a chance to win a pair of sneakers from Onitsuka Tigers latest 2014 range. The idea was inspired by the household game ‘Where’s Wally?’, and all users will need to do is find the hidden shoes hidden in the game within the time limit to stand to win. The final phase of the game competition launches in May this year to celebrate Onitsuka Tiger’s 65th Anniversary where one lucky winner will stand to win the grand prize of a trip to Japan and Onitsuka Tiger merchandise.

“Gamefication is the way to go to engage our primary audience of males aged 18-24. We wanted to get our audience engaged with the brand through a bit of fun and get them talking to friends about it.” says Lash Creative’s Client Services Director, Alicent Platenkamp. Lash Creative has also produced the print and in-store point-of-sale material for these integrated campaigns.

The competition is running in 3 phases with the grand finale in May to coincide with the 65th Anniversary celebrations of the brand. To play ‘Find your Tiger’ go to: www.fyt-competition.com.au
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Onitsuka Tiger launches ‘Find your Tiger’ gamefication competition www.fyt-competition.com.au

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