One small Step for Consumers, one giant Leap for Enterprise

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Information about One small Step for Consumers, one giant Leap for Enterprise
Technology

Published on March 7, 2014

Author: tlevey

Source: slideshare.net

Description

Delivering fast, rich, engaging experiences across an increasing variety of mobile devices, networks, and locations is a complex challenge. All too often performance issues go unidentified due to a lack of visibility into the true end user experience and a simple way to identify the root cause - is it the mobile device, carrier, 3rd-party, back-end infrastructure or application logic that is the problem?

Join Tom Levey in this session, to discuss not only how to effectively monitor the end user experience and identify performance bottlenecks, but also measure the real-time revenue impact, by turning on the lights inside your mobile app.

MOBILE: ONE SMALL STEP FOR CONSUMERS, ONE GIANT LEAP FOR ENTERPRISE

Tom Levey EMEA Tech Evangelist @tlevey

THE WORLD IS GOING MOBILE Global smartphone use will reach 2 billion by 2015 (Bloomberg)

5.1 Billion What?! 4.2 Billion

715,000 smartphones were sold between 2002 and 2006

74 days 1,000,000 Apple iPhones 2007

TIME TAKEN TO REACH 50 million users 38 years Radio 13 years TV Internet Facebook Draw something 4 years 3.5 years 50 days

68 minutes! to report a lost phone 26 hours ! to report a lost wallet source: Unisys

127 mins/day average time people spend using apps source: Flurry

apps mean business 20% 234k users Manchester derby global eCommerce is on mobile $20 Billion 2013 50% revenue

#WeHaveAnApp

NOw there is competition 2013 2016 80 billion 300 billion

MR. FUSSY Ba#ery  life Security ! Stability Update  frequency Performance

Customer conversion = -100ms £ -1% fewer

= 57% user abandonment >3 seconds

3 billion daily transactions 500 updates/yr 250 milliseconds

USER EXPECTATIONs 1 million+ servers 100 million GB 1,000 man years 1,500 miles Konstantin Karpov

PERFORMANCE Must-have Apps High-risk Apps Functionality Data usage Battery drain Security/privacy

the cost of poor performance “This app is un-usable. It’s slower than my old dial-up modem!” “Slower than a herd of snails travelling through peanut butter. Do not download” “This is the best app ever!”

Brand Reputation

distributed and complex

CHALLENGES We created a mobile App My mobile App is slow, 
 is it the... Who will use it? Device, carrier or application? Will it work? My mobile App crashed... Local Logic or Remote Logic? Resource contention 
 or bad code? Device, or application? Native Application, Web Browser or Server?

FOCUS

Big data is BAD

Big data is BAD monitoring

Enterprise Data Bloating @ Log Files Email monitoring £ Legal business

Keep Everything? !29

Keep Nothing? !30

just what you need

IT ENVIRONMENT 1200 300,000 servers trans/min MONITORING ENVIRONMENT 700 cores 8% 92 servers 80TB storage

smart data actionable, intelligent, information

IS THIS PERSON PERFORMING WELL? Heart rate! 150bpm! Blood pressure! 165/100!

are we talking about this person? !35

OR this person?

What data could we collect? Attribute Person 1 Person 2 Heart Rate 150 150 Blood Pressure 180/90 180/90 Eye Color Blue Brown Blood Type O+ O- White Blood Cell Count 3.5 3.8 Hair Color Brown Blue Height 180cm 175cm Shoe size 11 10 Weight 180kg 94kg Current activity sitting skating

IS PERSON 2 PERFORMING WELL? Distance 10,000 metres! Time 12min 44sec! Record time: 12min 58sec baseline

New Olympic Record Jorrit Bergsma 10,000m winner

What do these charts tell us about application performance or business impact? !40

average response time with historical baseline

monitoring platforms should do the heavy lifting User & IT perspective Analytics Correlation Intelligent alerting Resolution path

Good luck !43

x defects Identify early ! Troubleshoot fast ! Resolve quickly ! Quantify impact

distributed and complex

Who is using my app?

device, browser, network, Carrier…

fault domain

DETAILED CRASH ANALYSIS

Napkin architecture…

A challenge to manage…

A simple travel search...

Business transaction analysis

code execution diagnostics

EXAMPLE

3rD party services

isolate business transaction

transaction flow map

Transaction call graph

707 DB connections 1,000+ calls/transaction

Business impact

Know the impact of slow application performance $64,499 per min Application Revenue 10.1 s $11,987 per min Application Response time 100 ms Application Errors * Screenshot from US e-Commerce AppDynamics Customer

Understand the benefit of an application release code release 1 code release 2 code release 3 $58,237 per min $44,499 per min Application Revenue Application Response time 3.1 sec 1.9 s

consumers expect flawless execution performance matters! Intelligent Troubleshooting

Don’t be this person… !67

plan ahead anticipate needs intended purpose !68

THE WORLD HAS GONE MOBILE IS GOING MOBILE Are you ready?

appdynamics.com/freetrial I’m iring h Best cloud company & CEO to work for 2013 3rd Floor

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