ONA Challenge: Experiencing PRI.org across devices

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Information about ONA Challenge: Experiencing PRI.org across devices
Mobile

Published on October 9, 2014

Author: torystarr

Source: slideshare.net

Description

For this week's social/digital challenge, I asked the newsroom to find a story on pri.org and experience it on desktops, laptops, smartphones, and tablets. Here's what we learned.

1. ONA Challenge: Interact with PRI.org stories and external content across different devices.

2. Why? Because increasingly, people are experiencing our content on mobile. -The screenshot to the left is traffic by device from September 1 to 30, 2014. It shows that almost 41% of people that looked at pri.org content did it on a mobile device. -Internet consumption is approaching 50% mobile: Mobile owns morning, evening and weekends. -Mobile traffic is social traffic.

3. In fact, Google says they’re soon going to take into account the mobile user experience Source: Search Engine Land, October 8, 2014 -Google spokesperson

4. Here are a few things you experienced from this week’s challenge.

5. Other insights from the newsroom

6. Insights from Joyce (and her teenage sons)

7. Congrats to all of this week’s winners!

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