ONA-AEJMC State Of Industry09

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Information about ONA-AEJMC State Of Industry09
Education

Published on August 4, 2009

Author: brannonj

Source: slideshare.net

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Jody Brannon, ONA board member and News21 national director, prepared this for the 2009 Boston AEJMC panel, "State of the Industry." This includes an analysis of the joint ONA-Project for Excellence in Journalism survey

State of the Industry Prepared for AEJMC Boston 2009 Jody Brannon, Ph.D. ONA Board Member & Education Committee Chair Carnegie-Knight News21.com Cronkite School of Journalism, Arizona State

StateoftheNewsMedia.org/2009

bit.ly/ona-aej This presentation posted to …

 

 

 

 

 

 

 

 

 

 

Stateofthenewsmedia.org/2009

Major Trends Financing the future: Where’s the money? Power shifting to the individual journalist On the Web, news teams focus less on luring audiences and more on pushing content out. Partnerships on the rise Traffic at top 50 news sites grew 27% Unduplicated Web audiences add ~8.4% to a paper’s readership, making up a chunk of decline

Financing the future: Where’s the money?

Power shifting to the individual journalist

On the Web, news teams focus less on luring audiences and more on pushing content out.

Partnerships on the rise

Traffic at top 50 news sites grew 27%

Unduplicated Web audiences add ~8.4% to a paper’s readership, making up a chunk of decline

Upshot? Not enough time & R&D for technology to Streamline operations To help with gateskeeping & dissemination Social strategy Community input Beat organization 24/7 expectations To address pack journalism Address mobile Allow evolution of media workforce

Not enough time & R&D for technology to

Streamline operations

To help with gateskeeping & dissemination

Social strategy

Community input

Beat organization

24/7 expectations

To address pack journalism

Address mobile

Allow evolution of media workforce

Rise in Partnerships Between J Programs & Newsrooms “ News services” Professors offering advanced learning Professors getting advanced learning as ostensible interns ONA campus clubs: Stay tuned!

“ News services”

Professors offering advanced learning

Professors getting advanced learning as ostensible interns

ONA campus clubs: Stay tuned!

 

 

 

Those who can, teach … Those who can teach, do more

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Jody Brannon, ONA board member and News21 national director, prepared this for the 2009 Boston AEJMC panel, "State of the Industry." This includes an ...
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