On the Subject of Brand Narrative

67 %
33 %
Information about On the Subject of Brand Narrative
Business & Mgmt

Published on November 23, 2008

Author: lmvincent

Source: slideshare.net

Description

Slides from a presentation I delivered to a large technology client on the subject of branding and brand narrative.

Add a comment

Related presentations

Related pages

On the subject of Brand Narrative - Internet Archive

An abbreviated version of a presentation I delivered at a recent technology conference related to the ways that brands tell stories to consumers.
Read more

Browsing by Subject "brand narrative" - brage.bibsys.no

This paper examines and presents how narrativity factors are used to enhance consumers‟ transportive experience when advertising for high and low ...
Read more

Marketing Communications A Brand Narrative Approach

Title: Marketing Communications A Brand Narrative Approach Author: Marcel Abendroth Subject: marketing communications a brand narrative approach Keywords
Read more

On the Subject of Brand Narrative - Occasional Story

Occasional Story is a collection of stories, photographs, and podcasts dedicated to creativity in business and the business of creativity. It is written ...
Read more

BRAND IDENTITY, NARRATIVE AND PERSONALITY 1

BRAND IDENTITY, NARRATIVE AND PERSONALITY 1 ... in the Subject of Psychology ... Brand Narrative ...
Read more

On the Subject of Brand Narrative – UTA Brand Studio

On the Subject of Brand Narrative. Posted on November 24, 2008. Larry Vincent. This is from a presentation I gave earlier in the week to a large technology ...
Read more

Marketing Communications A Brand Narrative Approach

marketing communications a brand narrative approach PDF digital communications a discrete time ... Marketing Communications A Brand Narrative Approach Subject:
Read more

The narrative is the thing: the art of corporate ...

ZDNet around the globe: ZDNet Belgium ... with Jeff Gomez developing some techniques behind corporate and brand narrative. ... takes these days is subject ...
Read more