Omnicom Digital: 1st Round Global Unilever Pitch (London)

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Information about Omnicom Digital: 1st Round Global Unilever Pitch (London)

Published on November 5, 2016

Author: jasonnewport

Source: slideshare.net

1. Global Digital Strategy
 “Every meal is an opportunity”" Omnicom Digital" Monday, 23 February 2009"

2. Your digital team"

3. Your digital team" • You selected Omnicomʼs largest full service digital agency and our premiere mobile interaction team# • We are bound by shared experience in building brands in the digital space# • Your team is led by Paul Gunning, CEO Tribal DDB Worldwide#

4. Your digital team" Paul Gunning, Chief Executive Officer" Paul is Chief Executive Officer of Tribal DDB Worldwide and a leader in the interactive marketing communications field, with diverse experience focused on operations and finance.# Jonathan Nelson, Omnicom Digital " Jonathan is widely recognised as an industry thought leader, appearing in The New York Times, Forbes, Newsweek, and Adweek and on TV on CNN. Jonathan was inducted to AdAgeʼs Hall of Fame in 2001 for his ʻʻindelible imprintʼʼ on the internet industry."

5. Your digital team" Jeroen Matser, Strategy Director As Strategy Director on the global Philips account he is responsible for providing critical customer insights and thought leadership that are perceptual, behavioural, and technology forward. # Matt Ross, Creative Director" With over 10 yearsʼ experience across the globe, his journey to Tribal DDB has taken him through agencies like Agency.com and AKQA. He has developed multi award- winning creative campaigns for numerous clients including Nike, Honda, Playstation and Coca-Cola.#

6. Your digital team" Jason Newport, Chief Marketing Officer - Mobile" Jason brings more than 10 yearsʼ of knowledge and experience to creating a new breed of mobile/youth marketing. He specialises in bridging the gap between media and carrier partners and creating new highly integrated opportunities.# Alan Rambam, President - Mobile " Alan Rambam is the President and Founder of a new global Omnicom mobile agency, MobileBehavior. Most recently, Alan managed Omnicom’s Youth and Mobile Marketing practice, as well as the group’s research, trend, and insights arm Next Great Thing (NGT).

7. How do we resonate with mum?"

8. “Every meal is an opportunity”" …when Knorr brings " something to the table"

9. Brazil Germany Indonesia Indonesia Indonesia Indonesia South Africa

10. Creative ideas"

11. The creative starting point"

12. One ingredient; instant recipe" Jakarta

13. Indonesia" •  Body copy# Mobile" •  59% Mobile penetration# •  <0.1% Blackberry penetration# •  11.6% 3G penetration" Sources: Indonesia Mobile Forecast, Alexa# Internet" •  10.5 % Internet penetration# •  0.1 % Broadband penetration# Mobile Usage" All Population" Playing games# 18.00%# Listening to the radio# 10.20%# Taking photos# 9.70%# Downloading ringtones# 8.40%# Ring back tone# 7.70%# Playing or downloading music/MP3s# 7.20%# Picture Messaging# 6.30%# Taking videos# 5.20%# Bluetooth# 5.10%# Infra-red# 4.70%# Top 5 sites" All Population" 1. Yahoo!# 2.40%# 2. Google# 1.90%# 3. Hotmail# 0.40%# 4. Plasa.com# 0.40%# 5. YouTube# 0.40%# Top 5 Social Networking Sites" 1.  Facebook # 2.  Friendster # 3.  Multiply # 4.  Tagged.com # 5.  Myspace #

14. Indonesian Mums" Sources: Indonesia Mobile Forecast, Alexa, local market qualitative research# Top 5 cooking destinations" 1.  Dapurbunda.com # 2.  Resepbunda.wordpress.com # 3.  Resepmasakanku.com # 4.  Resepsedap.com # 5.  Resep-online.blogspot.com # Top 5 parenting destinations" 1.  Babycenter.com # 2.  Ayahbunda-online.com # 3.  Tabloid-nakita.com # 4.  Anakku.com # 5.  Mumcentre.co.id # Mobile Usage" Mums" Playing games# 11.32%# Listening to the radio# 6.96%# Taking photos# 6.28%# Downloading ringtones# 5.13%# Ring back tone# 4.37%# Playing or downloading music/MP3s# 3.73%# Picture Messaging# 3.96%# Taking videos# 2.90%# Bluetooth# 2.58%# Infra-red# 2.59%# Top 5 sites" Mums" 1. Yahoo!# 0.38%# 2. Google# 0.22%# 3. Hotmail# 0.03%# 4. Plasa.com# 0.09%# 5. YouTube# 0.03%#

15. One ingredient; instant recipe"

16. A diary of family secrets " Sao Paulo

17. Brazil" •  Body copy# Mobile" •  79.8% Mobile penetration# •  Mobile usage outweighs Internet usage# •  70% penetration of Java enabled devices# •  1.3% penetration of 3G# Mobile Usage # •  13% Internet # •  78% SMS # •  25% MMS # •  2% Video# •  20% Downloads
 Sources: Teleco, Okto, Ibope TGI, Nielsen NetRatings, Agencia Nacional de Telecomunicações Jan 09# Usage of Digital Channels" •  18% access blogs# •  53% use social networks - 40% have profile# •  43% access YouTube# •  34% access Broadcast Portals and Channels# •  9% use IM/Chat # Top 5 Social Networking Sites" 1.  Orkut# 2.  Facebook# 3.  Limao# 4.  Habbo# 5.  Hi5# Internet" •  36% Internet penetration# #(22% YoY Increase)# •  19% Broadband penetration# #(38% YoY Increase)#

18. Brazilian Mums" •  Body copy# Mums shopping online:" •  2% occasionally# •  3% frequently# Mums online" •  Mums spend 2 hrs 55 mins online per week on average# •  9% access blogs# •  50% access YouTube # •  10% use IM/Chat# Mumsʼ top 5 sites" 1.  Google# 2.  MSN / Messenger# 3.  UOL# 4.  iG# 5.  Terra# For cooking:" 1.  Receitas Mais Voce / Globo# 2.  Tudo Gostoso / UOL# 3.  Cybercook / Terra# 4.  Panelinha / iG# 5.  Taste# With their kids:" 1.  Disney Online# 2.  Barbie# 3.  Cartoon Network# 4.  Nickelodeon Kids# 5.  Turma da Monica / Globo# Mumsʼ top 5 activities online " 1.  E-mail# 2.  Search# 3.  News# 4.  Messenger# 5.  Social Networking# Sources: Teleco, Okto, Ibope TGI, Nielsen NetRatings, MobileBehaviour 08 #

19. A diary of family secrets"

20. Healthy meal monitoring" Hamburg

21. Germany" •  Body copy# Mobile" •  129 % Mobile penetration# •  5.8% Smartphone penetration# •  23.9% 3G penetration# Mobile Usage" •  7.4% Internet # •  81.6% SMS # •  22.1% MMS # •  3.7% Video# •  2.9% Downloads
 Usage of Digital Channels" •  80% access blogs# •  25% listen to podcasts# •  60% view video# •  32% use IM/Chat # •  41% order or purchase goods or services online# •  41% use Internet to seek health info# •  11% use peer-to-peer file sharing# Top 5 Social Networking Sites" 1.  Studi VZ# 2.  Xing# 3.  MySpace# 4.  Facebook# 5.  Wer-kennt-wen# Internet" •  63.8% Internet penetration# •  40% Broadband penetration# Sources: Deloitte 2008, Bundesnetzagentur 2008, SevenOneMedia 2007, VerbraucherAnalyse 2008, Enigma GfK Medien- und Marketingforschung GmbH, 2008#

22. German Mums" Mums online" •  15.8% spend 4hrs+ online per week# •  32.7% spend 1 to 4hrs online per week# •  11.1% spend up to 1hr online per week# Mums shopping online:" •  17.9% never# •  42.7% occasionally# •  8.9% frequently# Top shopping sites:" 1.  Ebay (26 %) # 2.  Amazon (22%)# 3.  Quelle.de (20%)# 4.  Otto.de (19%)# 5.  Tchibo.de (18%)# Mumsʼ top 5 activities online " 1.  Search # 2.  E-Mail# 3.  Online shopping# 4.  Auctions# 5.  Blogs and content posting# Sources: Deloitte 2008, Bundesnetzagentur 2008, SevenOneMedia 2007, VerbraucherAnalyse 2008, Enigma GfK Medien- und Marketingforschung GmbH, 2008# Top cooking sites " 1.  Vox.de # 2.  Chefkoch.de# 3.  Lustaufgenuss.de # 4.  Eltern.de#

23. Healthy meal monitoring"

24. Mealtime digital games" Johannesburg

25. South Africa" Mobile" •  101.8% Mobile penetration# •  Mobile usage outweighs Internet usage# •  iPhone launched Sept 08# Sources: The Mobile World Briefing Q3 08, Alexa, ITU Dec 07, local market qualitative research # Top Social Networking Sites" 1.  Facebook # 2.  YouTube # 3.  Flickr # 4.  Myspace # 5.  Photobucket # 6.  LinkedIn # 7.  Ning # 8.  Twitter # Internet" •  10.5% Internet penetration# •  <1% Broadband penetration#

26. South African Mums" Shopping" •  Woolworths.co.za# Health" •  Health24.com# Cooking" •  Lovesome.co.za# •  Bywordofmouth.co.za# Sources: The Mobile World Briefing Q3 08, Alexa, ITU Dec 07, local market qualitative research # Parenting" •  Lozikids.co.za# •  Clamberclub.com # •  Babymania.co.za# •  Kidsworld.co.za# •  Mumstheword.co.za# •  Urbanmamas.co.za# •  Mummies.co.za#

27. Mealtime digital games"

28. Knorr ʻSchool of Foodʼ"

29. Knorr ʻSchool of Foodʼ" •  Body copy#

30. New product feedback"

31. New product feedback"

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