Old Media New Media

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Information about Old Media New Media

Published on July 17, 2007

Author: vedrashko

Source: slideshare.net


A quick presentation from a panel in Prague in June 2007.

The Old vs The New





challenges NEW [ technologies behaviors culture

Wider pipes Infinite storage Low transaction costs Cheap tools 1. ATOMS TO BYTES 4. PRO SUMERS 5. GATEKEEPERS 2. BYTES A LA CARTE 3. ANYWHERENESS Media elite’s monopoly over “ Amateur” content Peer-to-peer marketing Immediacy & transparency Chunks of content Across devices Concurrent On the go Contextual Personalized [ [ [ [ [ Search engines Citizen-editors Popular experts


BAD THE [ costs competition scrutiny control identity

[ new audiences wider reach deeper engagement long-tail markets focused content GOOD THE

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