Ohio State ATI - Taste of Training | Social Networking for businesses

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Information about Ohio State ATI - Taste of Training | Social Networking for businesses
Education

Published on January 14, 2010

Author: worksmartemarketing

Source: slideshare.net

Using Facebook, LinkedIn, and Twitter to Market Your Business David Toth, CEO David@WorkSmartIM.com @DavidMToth

Creating Your Marketing System

Shifting dollars View slide

Where to increase spending View slide



Some rules QUALITY OF CONTENT IS KING Build relationships and awareness with content that is relevant, engaging, entertaining and valuable.

More rules VIRAL ISN’T CREATED. IT HAPPENS. Involve audience with multiple levels of engagement and collaboration Through all of these channels will be an underpinning association to marketing strategy

Some rules AVOID FORCING ACTIVE MARKETING CONTENT INTO PASSIVE MEDIA Let them participate with the right content at the right time in the right order

ENGAGEMENT (this is so cool. I need to share and contribute) RELATIONSHIP (I can really relate to this. Who is behind all of this?) ATTRACTION (I could really see myself being a part of this.) Relevant Engaging Entertaining Valuable Audience Bios and stories of involvement Client Brand Proposition

Facebook is “Attention King” From AllFacebook.com

Facebook Stats User Engagement Average user has 120 friends on the site More than 3.5 billion minutes are spent on Facebook each day (worldwide) More than 20 million users update their statuses at least once each day More than 4 million users become fans of Pages each day From Facebook.com

Facebook Basics

Facebook for Business – Events

Facebook for Business – Ads

Facebook Connect

Facebook Share

Facebook for Business – Public Profiles

Your ‘Canvas’

Are you IN?

Introduction LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries

Features of LinkedIn

Groups on LinkedIn

Promote your profile and grow! Add to email signature line Promote on Website / blog Search your network’s connections Ask for introductions Join groups Upload your contact list securely Advanced search Make Status updates Use the Microsoft Outlook add-in

Are You Tweeting?

Introduction to Twitter

News media Individuals Authors Businesses Churches Non Profits Government Politicians Who’s Tweeting?

Twitter Basics (Twasics) @ Replies Direct messages Retweeting TinyURLS

What to Tweet About Industry news Tips and ideas Cute, human interest stories Quotes Fascinating presentations Issues your organization faces People you’ve been talking to Recognizing volunteers and contributors

Growing Your Followers

Using Facebook, LinkedIn, and Twitter to Market Your Business David Toth, CEO David@WorkSmartIM.com @DavidMToth

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