Off-Page SEO for Bloggers and Small Websites

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Information about Off-Page SEO for Bloggers and Small Websites
Marketing

Published on February 17, 2014

Author: TugSearch

Source: slideshare.net

Description

The basics of SEO metrics and terminology, as well as how to use off-page SEO tactics to increase rankings for your blog or small website.

WE BIG TRAFFIC SEO and PR for Bloggers SEO 102 Alyssa James @aaljames #TugSEO

Agenda What is SEO? How can I affect where my site appears in the SERPs? Should I? How SEO works SEO Metrics and Measuring Them for Your Site Alyssa James @aaljames #TugSEO

What do you think SEO is? Alyssa James @aaljames #TugSEO

SEO is... Search Engine Optimisation relates to the optimisation of organic/ natural search results. Paid search (PPC) Natural search (SEO) #TugSEO

How can I affect where my blog appears in the SERPs? #TugSEO

How does SEO work? 1. In order to drive visitors to your blog your content needs to be found. 2. In order to be found in natural search, a site needs to rank highly in the search engine results pages (SERPs) for relevant & searched for queries. 3. In order to rank highly in the SERPs a site needs to have been deemed relevant by a search engine algorithm So how do you ensure your site is seen as relevant? #TugSEO

SEO helps sites ensure relevance, helping make your site & content visible It isn’t simply good enough to have a website about travel or jobs. Your site needs to be understood by the algorithm as being relevant to someone looking for content about travel or jobs. The way your site is built needs to clearly define what you sell. #TugSEO

But doesn’t Google frown upon SEO, or trying to influence rankings? #TugSEO

Well…there’s something you should know: “Google doesn’t want to make websites popular, they want to rank popular websites. ” - Rae Hoffman http://sugarrae.com/rants-in-bitchland/google-propaganda-marketers-wake-up/ #TugSEO

BUT… #TugSEO

…You can help Google – and people - find you. On-page SEO     Technical considerations Structure Content optimization Continual monitoring of the above Off-page SEO  Outreach  Core link building & citations  Distributed & owned content #TugSEO

Off-Page SEO  Off-page SEO refers to techniques that can be used to improve the position of a website in the SERPs The #1 way for bloggers to do this is: Create awesome content so people link naturally #TugSEO

Off-Page SEO  Of course, there are white hat ways to influence your SERP results:  Guest Blogging  Adding value to blog posts by commenting  Social Bookmarking  In the “industry” this is called link-building #TugSEO

SEO Metrics Google’s algorithm measures the AUTHORITY and RELEVANCE of a website to choose where in the SERPs to display it. #TugSEO

Open Site Explorer #TugSEO

What do those numbers mean? Domain Authority Established Links #TugSEO

Follow vs. No-Follow  Google only uses “Do-Follow” links to measure authority It shows that people trust your content. #TugSEO

Follow vs. No-Follow No-follow link Follow link • A follow link is the default link in a blog post • A no-follow tag must be added manually or with a program

Alyssa James alyssa.james@tugagency.com alyssawrites.com @aaljames #TugSEO

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