Published on February 17, 2014
WE BIG TRAFFIC SEO and PR for Bloggers SEO 102 Alyssa James @aaljames #TugSEO
Agenda What is SEO? How can I affect where my site appears in the SERPs? Should I? How SEO works SEO Metrics and Measuring Them for Your Site Alyssa James @aaljames #TugSEO
What do you think SEO is? Alyssa James @aaljames #TugSEO
SEO is... Search Engine Optimisation relates to the optimisation of organic/ natural search results. Paid search (PPC) Natural search (SEO) #TugSEO
How can I affect where my blog appears in the SERPs? #TugSEO
How does SEO work? 1. In order to drive visitors to your blog your content needs to be found. 2. In order to be found in natural search, a site needs to rank highly in the search engine results pages (SERPs) for relevant & searched for queries. 3. In order to rank highly in the SERPs a site needs to have been deemed relevant by a search engine algorithm So how do you ensure your site is seen as relevant? #TugSEO
SEO helps sites ensure relevance, helping make your site & content visible It isn’t simply good enough to have a website about travel or jobs. Your site needs to be understood by the algorithm as being relevant to someone looking for content about travel or jobs. The way your site is built needs to clearly define what you sell. #TugSEO
But doesn’t Google frown upon SEO, or trying to influence rankings? #TugSEO
Well…there’s something you should know: “Google doesn’t want to make websites popular, they want to rank popular websites. ” - Rae Hoffman http://sugarrae.com/rants-in-bitchland/google-propaganda-marketers-wake-up/ #TugSEO
…You can help Google – and people - find you. On-page SEO Technical considerations Structure Content optimization Continual monitoring of the above Off-page SEO Outreach Core link building & citations Distributed & owned content #TugSEO
Off-Page SEO Off-page SEO refers to techniques that can be used to improve the position of a website in the SERPs The #1 way for bloggers to do this is: Create awesome content so people link naturally #TugSEO
Off-Page SEO Of course, there are white hat ways to influence your SERP results: Guest Blogging Adding value to blog posts by commenting Social Bookmarking In the “industry” this is called link-building #TugSEO
SEO Metrics Google’s algorithm measures the AUTHORITY and RELEVANCE of a website to choose where in the SERPs to display it. #TugSEO
Open Site Explorer #TugSEO
What do those numbers mean? Domain Authority Established Links #TugSEO
Follow vs. No-Follow Google only uses “Do-Follow” links to measure authority It shows that people trust your content. #TugSEO
Follow vs. No-Follow No-follow link Follow link • A follow link is the default link in a blog post • A no-follow tag must be added manually or with a program
Alyssa James firstname.lastname@example.org alyssawrites.com @aaljames #TugSEO
Slide 1 SEO and PR for Bloggers WE BIG TRAFFIC SEO 102 Alyssa James @aaljames #TugSEO Agenda What is SEO? How can I affect where my site appears in the ...
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