Published on March 4, 2014
Marketing ObamaCare Communications About Much More Than Cost
We’ve Been Here Before “Medicare drug plan is sailing along far too smoothly to be left alone.” “Once unloved, Medicare’s prescription-drug program defies critics, but issues remain.”
The Walking Dead … … but not due to pre-existing conditions.
More Affordable. More Accessible.
Service Is More Important than Cost Source: PublicMind telephone surveys of 4,268 adults in New York City and five additional surrounding counties, including 2,168 current Affinity Health Plan Members and 2,110 adults eligible for coverage on the NY Health Plan Marketplace, assessing drivers/influencers for choosing health plans. For both groups, the sampling error is approximately +/- 2.1.
Behind the Curve Lack of Coverage Reduces Screenings Source: "Impact of Medicare Coverage on Basic Clinical Services for Previously Uninsured Adults," J. Michael McWilliams, M.D., et al., JAMA 290 (August 2003)
Language and Cultural Considerations New patients = new opportunity for chronic illness education Source: US Center for Disease Control and Prevention. National Diabetes Fact Sheet, 2011. Accessed 2/21/14.
Key Takeaways • National health programs take time to settle • Entry of 50 million individuals into health system – Engagement has been symptom- or emergency-based only – Limited foundation in disease-management/preventive-care – Must convert from reactive treatment to proactive wellness • Service trumps cost • Diverse patient population with new education needs – Chronic illness impact across ethnicities – Language barriers, cultural sensitivities, generational differences – Preferences in accessing information • Communication must clarify processes AND present choices
Impacts of ObamaCare Improving Understanding and Access
Рабочая встреча с Президентом Ингушетии Юнус-Беком Евкуровым часть 1 из 3. По ...
Title: Bulletin Daily Paper 07/12/12, Author: Western Communications, Inc., Name: bulletin_daily_20120712, Length: 44 pages, Published: ...