OAS spresentation by_Saiparasad Prasad

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Information about OAS spresentation by_Saiparasad Prasad
Marketing

Published on March 13, 2014

Author: nitinbhosle77

Source: slideshare.net

Description

24/7 Media, formerly 24/7 Real Media was a technology company headquartered in New York City specializing in Digital Marketing. It provides digital marketing solutions for publishers, advertisers and agencies globally.

CONTENT 24/7 Media 24/7 Media's Technology Hub Features of Open AdStream Multiplatform Video & Rich Media Comprehensive Reporting Performance Tracking & Optimization Overview on OAS Tool (Basic campaign setup)

24/7 Media    24/7 Media, formerly 24/7 Real Media is a technology company headquartered in New York City specializing in Digital Marketing. It provides digital marketing solutions for publishers, advertisers and agencies globally. The company was purchased by WPP plc (Wire and Plastic Products plc), is a British multinational advertising and public relations company with its main management office in London, United Kingdom. It owns a number of advertising, public relations and market research networks. Comprehensive ad management platform Leading precision targeting media network Target, Optimize and Buy audiences in real-time 2

 24/7 Media has the following product set  Publisher side adserver integrated with SSP and a Web Analytics engine together called Open AdStream  A data management platform called the 24/7 DMP (formerly known as ZAP)  DSP called 24/7 Trader  SEM optimization product called 24/7 search  Media and affiliate networks in North America, UK, France and Korea, called 24/7 Access  A tool called 24/7 Connect built to simplify media transactions between agencies and publishers into one direct ecosystem  A demand-side platform (DSP) is a system that allows buyers of digital advertising to manage multiple ad exchange and data exchange accounts through one interface.  A Supply-Side Platform or Sell-Side Platform (SSP) is a technology platform with the single mission of enabling publishers to manage their ad impression inventory and maximize revenue from digital media.

24/7 Media’s Technology Hub Canada Japan U.S. Brazil 4 Other Media Networks Hundreds of Publisher Licensees Globally Korea Europe Australia Global Locations Leading Agencies and Top Advertising Clients

1. Multiplatform Be where advertisers want to go Enable advertising experiences what device they’re using for visitors — regardless of where they are, or 6 Efficient, scalable delivery capabilities across video, mobile, IPTV and other addressable media channels Advanced content, audience and device targeting Robust dashboards, tracking, engagement and performance analytics Features of OpenAdstream

2. Video & Rich Media Leverage interactive and dynamic formats to drive engagement Easily integrate video and rich media solution, avoiding multiple provider complexities 19 Efficient creative workflow Dynamic, engaging video and rich media units Cross player and device delivery to live and on demand audiences • SDK • XML • API

Video Examples Pre-roll Overlays Quick Click Nonlinear Lower Thirds Spotlight Roadblocks 21

3. Comprehensive Reporting      Comprehensive real–time view into performance Real-time customizable dashboard Content, audience, advertising Robust reporting and analysis and revenue Email report delivery 23

4. Performance Tracking & Optimization  Full analysis of post-click and post-view conversion activities Comprehensive view into audience metrics and behaviors Better understand campaign success, revenue generation and target accordingly   Vie Convert 27 Browse Click

Overview on OAS Tool (Campaign setup)

Overview

REFERENCE Wikipedia SlideShare

Created by: Saiprasad Sharma

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