O'gara coach media results successes (3)

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Information about O'gara coach media results successes (3)

Published on March 11, 2014

Author: WinnHolly

Source: slideshare.net

B|15 Client Goal: Feature coverage highlighting the both the business founder and her brand in a local glossy lifestyle magazine.

B|15 Client Goal: Trade media coverage highlighting the company’s turn-around to ultimately position the brand for a successful sale.

B|15 Client Goal: Cover story in the industry’s leading trade magazine showcasing the unique partnership established between an employee benefits consultancy and financial advisory firm.

B|15 Client Goal: Business consulting firm desired positioning as an industry thought leader. Interviews resulted in quotes throughout numerous consumer magazines, newspapers, and broadcast outlets.

B|15 Client Goal: Pro-bono client desired local media coverage to bolster brand awareness and boost attendance at workshops and events.

B|15 Client Goal: Client desired positioning as a thought-leader on the cutting edge of current trends, including healthcare reform. Interview s resulted in cover-story inclusion and featured pull-quotes.

B|15 Client Goal: Business leader sought local coverage as a turn-around expert, to position him for a successful transition into a new leadership role after the sale of the brand.

B|15 Client Goal: Business leader sought exposure to local brands via positioning as a thought leader in productivity training and consulting.

B|15 Client Goal: Investment brokerage sought to build industry thought leadership via ghostwritten article placement in highly circulated trade media outlets.

B|15 Client Goal: Luxury serveware brand sought consumer-facing exposure for its ceramic bowls prior to the 2012 holiday gift-giving season. A Martha Stewart Show audience give-away spotlighted the brand and drove a spike in sales. The bowls remain part of the set for every Martha Stewart Show cooking segment.

B|15 Client Goal: Enterprise mobility technology client sought coverage in leading business media outlets. Forbes was one of the brand’s key media targets, and placement was secured during the first three months of the contract.

B|15 Client Goal: Upscale restaurant sought local publicity for its new menu offerings. Robust media coverage resulted in increased dinner reservations throughout the duration of the campaign.

B|15 Client Goal: Sweat-proof tee-shirt manufacturer desired exposure for its newly launched women’s line in highly circulated women’s interest magazines.

B|15 Client Goal: Sweat-proof tee-shirt maker featured on the nationally syndicated daytime talk program, The Doctors. A B|15 pitch resulted in an entire segment about sweat.

B|15 Client Goal: Medical device client sought national exposure for its laser treatment for gum disease.

Beyond Fifteen Communications, Inc. | www.beyondfifteen.com 949.733.8679 O. | 949.271.4595 F. 5319 University Drive, #257 | Irvine, Calif. 92612 B|15 Client Goal: Portable easy-up bar client sought mass consumer exposure via broadcast media coverage. A feature segment on the nationally syndicated program, The Talk was credited by the client with spikes in both website traffic and sales.

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