NYWIFT Mobile Session Nov 19, 2009

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Information about NYWIFT Mobile Session Nov 19, 2009

Published on November 23, 2009

Author: gavinmcgarry

Source: slideshare.net


As content creators contemplate the most miniscule screen of all, plenty of questions arise: What kind of videos are people interested in watching? What are phone carriers looking for? And is anyone making money? Verizon’s Jerrlyn Iwata, MTV Networks’ Megan Wastell, Karol Martesko-Fenster from the Web and mobile platform Babelgum, writer and mobile-content creator Fred Graver and media consultant Gavin McGarry of Jumpwire Media answer these questions and more.

Welcome to NYWIFT “Moving into Mobile Content”     Mobile Content/Providers Will Discuss:     This Just In R.L. Stine's Haunted House of Sound iGgression     The Colbert Report’s The Word Jokes.com Red Wire Blue Wire  WAP site http://m.comedycentral.com/

©2009 Jumpwire Media all rights reserved. 2 Jumpwire Media Bio

©2009 Jumpwire Media all rights reserved. 3 Reasons To Monitor Mobile 1 out of every 7 minutes of media consumption takes place on a mobile device (IPG + AOL) World - 3.6bil phones June 2008 USA - 260mil China - 600mil mobile phone users Smart phones - 2008 139mil Over 2 billion iPhone apps downloaded 60% of iPhone apps downloaded are games Augmented reality

©2009 Jumpwire Media all rights reserved. 4 Mobile Apps Revenue Mobile + Apps iPhone apps - $125 million Aug 2009 (ad mob) Android apps - $5 million iPod touch apps - $73 million iPod touch 18.6 million, iPhone 26.4 million global

©2009 Jumpwire Media all rights reserved. 5 Flight Control App March 24 to April 25 Downloaded 700,000 times 99 cents each After Apple 30% cut - $485,000 Techcrunch

©2009 Jumpwire Media all rights reserved. 6 Distimo.com

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