Nurturing Your Network with New Media | American Society of Picture Professionals Seminar Presentation

50 %
50 %
Information about Nurturing Your Network with New Media | American Society of Picture...

Published on November 14, 2012

Author: SuzanneMcDonald



This presentation teaches the audience how to use new media to grow business and cultivate a relevant, influential network, with a specific focus in the art community.

Designated EditorSpeaking Series Nurturing Your Network With New Media England & Photographic ASPP New Resource Center at Boston University Suzanne McDonald | Content & Social Strategist @Sue_DesigEditor

suzanne’s experience Social Media Strategies professor 6 years Page 1 Masters in Journalism & Mass Communications BA in Journalism 2 3

Paid media vs. owned media 4 5

Challenges we’ll addressDeveloping contacts: nurture your networkDetermining who the influencers areWhich tools & platforms are optimalMeasuring your efforts to boost ROIIntegrating platforms and efficiencies@Sue_DesigEditor 6


@Sue_DesigEditor 8

Who is your audience? Who might be your best advocates? What are their defining characteristics? What are they looking for? Are you using the right vocabulary? 9

@Sue_DesigEditor 10

Where does content live?@Sue_DesigEditor 11

4 stages to effectivenessStage 1 Your websiteStage 2 Your blog & emailStage 3 Platforms & tools integrationStage 4 Optimizing your platforms & metrics@Sue_DesigEditor 12

How to fully maximize your content @Sue_DesigEditor 13

WordPress is free & versatile@Sue_DesigEditor 14

who is your audience?@Sue_DesigEditor 15

4 steps to content planningStep 1 Your audience & keywordsStep 2 Find & leverage the right toolsStep 3 Integrate social media channelsStep 4 Optimization & metrics@Sue_DesigEditor 16

Keywords: Your prospects’ vocabulary @Sue_DesigEditor 17

Keywords: Google Trends@Sue_DesigEditor 18

Keywords: Include in Titles and Descriptions @Sue_DesigEditor 19

@Sue_DesigEditor 20

Stage 2 Blog & emailGoogle & search engines <3 fresh contentActivate keywords & make multimediaOffers a glimpse inside your brandEnable and moderate commentsLeverage blog posts to feed email @Sue_DesigEditor 21

Blogs cited as least expensive 22

Multimedia blog @Sue_DesigEditor 23

Tools to drive blogs & content@Sue_DesigEditor 24

email 25

Influencer-finder toolswho is your audience?@Sue_DesigEditor 26

who is your audience?@Sue_DesigEditor 27

Other influencer tools@Sue_DesigEditor 28

Stage 3 Integrate social mediaClaim social profilesDetermine most relevant social channelsMonitor, engage & integrate@Sue_DesigEditor 29

Integrate appropriate social media channels Bruno Maia, IconTexto 30

How do I gain more fans?Who do you know?How do they know you’re there?How can you tell them? Email newsletters Email signature Icon and feed on your website@Sue_DesigEditor 31

Targeting Facebook ads• Towns & cities• Gender & age• Level of education• Marital status• Interests & Likes @Sue_DesigEditor 32 33

Events@Sue_DesigEditor 34 35

@Sue_DesigEditor 36

@Sue_DesigEditor 37

@Sue_DesigEditor 38

Show your brand or curate others’ @Sue_DesigEditor 39

Instagram 40

who is your audience?@Sue_DesigEditor 41

who is your audience?@Sue_DesigEditor 42

who is your audience?@Sue_DesigEditor 43

Retail, gallery or events?@Sue_DesigEditor 44

Stage 4 Social media optimization & metricsBe more efficientBe more effectiveOptimize for performanceCalculate your ROI @Sue_DesigEditor 45

Tips to boost ROI• Plan• Content first – let branding 2nd• Use pictures & video• Use Facebook Questions• Be timely: Post about popular topics• Be conversational• Direct ads to the fan page 46

Maximize Your ROIStep 1 Business development Identify your best growth areasStep 2 Keyword research What vocabulary are people using?Step 3 Build topics Discuss topics that best serve your growth markets & use keywords @Sue_DesigEditor 47

@Sue_DesigEditor 48

who is your audience?@Sue_DesigEditor 49

Stage 4 How are we doing?@Sue_DesigEditor 50

Facebook InsightsEngagement & Relevance 51

Google Analytics: now + social@Sue_DesigEditor 52

Benefits of a thriving network Boost awareness, loyalty & sales Longer-lasting vs. paid media Understand & relate to customers Now you’ll know what’s working Reduced customer service costs Efficient & effectively find influencers@Sue_DesigEditor 53

In-person engagement 54

Designated Editor Nurturing YourSpeaking Series Network With New Media England & Photographic ASPP New Resource Center at Boston University Questions? Happy to help! Suzanne McDonald | Content & Social Strategist @Sue_DesigEditor

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages


Hier sollte eine Beschreibung angezeigt werden, diese Seite lässt dies jedoch nicht zu.
Read more

John Campanelli | LinkedIn

Werden Sie Mitglied von LinkedIn und erhalten Sie Zugriff auf das vollständige Profil von John Campanelli. Völlig kostenlos! Als Mitglied von LinkedIn ...
Read more

Social Media Marketing on Pinterest | Social Media ...

Facebook, twitter, Pinterest, tumblr, StumbleUpon, hashtags, infographics, and tips for making viral content and social media marketing (and how that ...
Read more

Alumni Network | LinkedIn

View 22086 Alumni Network posts, presentations, experts, and more. Get the professional knowledge you need on LinkedIn.
Read more

Internet Marketing

Internet marketing encompasses content and brand marketing using information distribution and marketing strategies which have a shelf life of years and ...
Read more

Understanding Digital Marketing Marketing Strategies for ...

Understanding Digital Marketing Marketing Strategies for Engaging the Digital Generation |
Read more

How To Leverage The Power Of HootSuite For Social Media ...

If all you ever do is use HootSuite to share to Facebook or Twitter, you're missing out. Find out about many of the more powerful aspects of HootSuite that ...
Read more

Marketing to the Rural Sector 2015 - Conferenz | NZ's ...

About. The Marketing to the Rural Sector Conference is back again. Last year this event attracted well over 100 delegates and is gaining a reputation of ...
Read more

A sales and marketing blog from one entrepreneur to another.

Is gender and race a lie we tell ourselves why we can't or shouldn't? From grade school to high school, I was afraid of vampires. And when I say I was ...
Read more

35,000 Ebooks Available for Download (Browse Titles 4 of 6 ...

35,000 Ebooks Available for Download (Browse Titles 4 of 6) aohell May 7th, 2012 18,522 Never raw download clone embed report print text 489.51 KB
Read more